To effectively utilize your LinkedIn profile, you should put a face to your name by adding a professional photo, have a headline that clearly communicates your expertise, and make connections in your industry. You should also share your thoughts by linking to relevant articles and posts, narrate your background and experience, and provide links to examples of your work like blog posts or SlideShare presentations. Additionally, list your skills so others can endorse you, engage with groups in your industry, and follow companies relevant to your work. LinkedIn is a valuable professional network, with over 200 million users globally that spend significant time on the site each week to research people, companies, and stay up-to-date on industry news.