Google AdSense Presentation

1. GOOGLE
ADSENSE

2. What Is Google AdSense?
•
•
•

3. Pay Per Click Advertising
•
•

4. Pay Per Click (PPC) Listings
Pay Per Click or Sponsored Search Results

5. 7 Stages of PPC Management

6. 1. Research Your Market Category
•
•
•
•
•
•
•
•

7. 2. Plan & Structure Your Campaign
•
•
•
•
Research Phase
Keywords: Awnings
Too Broad!
Shopping Phase
Keywords: Retractable Awning
Getting better!
Buying Phase
Key words: Retractable Awning near Dayton NJ
BEST!

8. 3. Write Your Advertising Copy
•
•
•





9. 4. Organize Bids
•
•
•
•
•
•
•

10. 5. Landing Pages
•
•
•



11. 6. Review Performance
•
•
•
•
•
•
•
•
•
•

12. 7. Experiment & Test
•
•
•
•
•

13. Benefits of PPC Advertising
•
•
•
•
•
•

14. GEO Target Your Ads









15. Defining Profitability



HINT : Geographic Qualifiers

16. Google AdSense Optimization Tips
•
•




17. Google AdSense Optimization Tips
•

•


18. Find Me On The Web:
Pinterest:
http://www.pinterest.com/joannchedid/
Google+:
https://plus.google.com/u/0/108461537119252334760/posts
LinkedIn:
http://www.linkedin.com/pub/joann-chedid/16/5a4/159