Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.

1. Marketing to
Homeschoolers
with Social Media
Jimmie Lanley
iHomeschool Network

2. Myth #1 Social Media is Free
It takes time or money
to do it well.

3. Myth #2 Social Media Sells Products
Your site has the buy
button & shopping cart.
Social media can
● point
● lead
● expose

4. Myth #3 Social Media is Instant
Social media
requires a long-
term
vision.
But it can snowball
exponentially.

5. Homeschool
Audience
Social Media
Preferences
Facebook is for
friends and
family.

6. Pinterest is for
● bookmarking
● research
● wishlists
● window shopping
Homeschool Audience
Social Media
Preferences

7. ● Blogs
● YouTube
● Podcasts
● Hangouts
are for information & encouragement
Homeschool
Audience
Social Media
Preferences

8. The best social media is also found in search.
Examples: YouTube videos, Pinterest boards,
Google Plus posts, blog posts, and podcasts

9. Email still
works!
● newsletters
● drip
campaigns
● blog feeds
(NOT eblasts)

10. Want More Info?
email Jimmie at
info@ihomeschoolnetwork.com
& see the knowledge base at
ihomeschoolnetwork.com