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Marketing to
Homeschoolers
with Social Media
Jimmie Lanley
iHomeschool Network
Myth #1 Social Media is Free
It takes time or money
to do it well.
Myth #2 Social Media Sells Products
Your site has the buy
button & shopping cart.
Social media can
● point
● lead
● expose
Myth #3 Social Media is Instant
Social media
requires a long-
term
vision.
But it can snowball
exponentially.
Homeschool
Audience
Social Media
Preferences
Facebook is for
friends and
family.
Pinterest is for
● bookmarking
● research
● wishlists
● window shopping
Homeschool Audience
Social Media
Preferences
● Blogs
● YouTube
● Podcasts
● Hangouts
are for information & encouragement
Homeschool
Audience
Social Media
Preferences
The best social media is also found in search.
Examples: YouTube videos, Pinterest boards,
Google Plus posts, blog posts, ...
Email still
works!
● newsletters
● drip
campaigns
● blog feeds
(NOT eblasts)
Want More Info?
email Jimmie at
info@ihomeschoolnetwork.com
& see the knowledge base at
ihomeschoolnetwork.com
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Marketing to Homeschoolers With Social Media

Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.

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Marketing to Homeschoolers With Social Media

  1. 1. Marketing to Homeschoolers with Social Media Jimmie Lanley iHomeschool Network
  2. 2. Myth #1 Social Media is Free It takes time or money to do it well.
  3. 3. Myth #2 Social Media Sells Products Your site has the buy button & shopping cart. Social media can ● point ● lead ● expose
  4. 4. Myth #3 Social Media is Instant Social media requires a long- term vision. But it can snowball exponentially.
  5. 5. Homeschool Audience Social Media Preferences Facebook is for friends and family.
  6. 6. Pinterest is for ● bookmarking ● research ● wishlists ● window shopping Homeschool Audience Social Media Preferences
  7. 7. ● Blogs ● YouTube ● Podcasts ● Hangouts are for information & encouragement Homeschool Audience Social Media Preferences
  8. 8. The best social media is also found in search. Examples: YouTube videos, Pinterest boards, Google Plus posts, blog posts, and podcasts
  9. 9. Email still works! ● newsletters ● drip campaigns ● blog feeds (NOT eblasts)
  10. 10. Want More Info? email Jimmie at info@ihomeschoolnetwork.com & see the knowledge base at ihomeschoolnetwork.com

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