Jesse Proudman's OpenStack Seattle Keynote. Why Private Cloud as a Service will help make enterprises successful with OpenStack....

1. * Blue box, an IBM company @blueboxjesse
Jesse Proudman / @blueboxjesse / OpenStack Seattle
The Death of the distro,
The future of OpenStack

2. * Blue box, an IBM company @blueboxjesse
In the beginning…

3. * Blue box, an IBM company @blueboxjesse
In the beginning…
Nova and Swift were the foundation…
§ Compute, object storage and Nova-Network
§ deployment framework
§ dashboard
§ orchestration
§ block storage (what?!)
But missing quite a bit…

4. * Blue box, an IBM company @blueboxjesse
In the beginning…
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So, we all followed Rackspace and jumped in with both feet.
So we all followed
Rackspace and jumped in

5. * Blue box, an IBM company @blueboxjesse
How did the
distro come

6. * Blue box, an IBM company @blueboxjesse
How did the distro come to be?
is hard…
§ all the pieces
§ velocity
§ distributed systems
§ Python
§ time

7. * Blue box, an IBM company @blueboxjesse
How did the distro come to be?
Few organizations had the patience for this…
“This is a fundamentally different way of delivering IT, and I’m
not sure we’re ready for *this much* change.”
“Isn’t there a faster way?
“Can’t we have pudding without eating meat first?”1

8. * Blue box, an IBM company @blueboxjesse
How did the distro come to be?
By Diablo and Essex2, smart people had a great idea:
§ Simplify
§ Provide choice:
§ DIY
§ Rackspace
2Timeline is approximate.

9. * Blue box, an IBM company @blueboxjesse
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And the openstack
distribution was born!

10. * Blue box, an IBM company @blueboxjesse
How did the distro come to be?

11. * Blue box, an IBM company @blueboxjesse
How did the distro come to be?

12. * Blue box, an IBM company @blueboxjesse
How did the distro come to be?

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… And the Sea Came Pouring In…

14. * Blue box, an IBM company @blueboxjesse
Convince me

15. * Blue box, an IBM company @blueboxjesse
Convince me
Distro’s solved some of the problem . . .
§ faster installation
§ commercially licensed bits
§ software support

16. * Blue box, an IBM company @blueboxjesse
Convince me
. . . but not enough.
§ open-ish
§ operations
§ “That’s not how we do it here…”
§ upgrades

17. * Blue box, an IBM company @blueboxjesseI’m not convinced

18. * Blue box, an IBM company @blueboxjesse
I’m not convinced.
§ critical business barriers to open source cloud deployment.
§ and consumption…
§ no incentive to take the huge risks with a distro

19. * Blue box, an IBM company @blueboxjesse
I’m not convinced.
§ “I don’t see my competitors doing this.” (yet)
§ The market had time to wait, so they waited.
§ public cloud isn’t sold as a distro.

20. * Blue box, an IBM company @blueboxjesse
A funny thing happened on the
way to the agile, open cloud

21. * Blue box, an IBM company @blueboxjesse
A funny thing happened…
§ No more “What is OpenStack?”
§ More “How do I get going with OpenStack?”
§ Even more of “Can I *consume* OpenStack without having to
*touch* OpenStack?”

22. * Blue box, an IBM company @blueboxjesse
A funny thing happened…
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…and the “agile thing” started to snowball.

23. * Blue box, an IBM company @blueboxjesse
A funny thing happened…
§ AWS is not a distraction but a direction
§ Success stories became too numerous to ignore
§ Realization that sustainable success rests solely on
differentiation through application innovation
§ Differentiation through infrastructure is a losing game.

24. * Blue box, an IBM company @blueboxjesse
Don’t fear,
OpenStack is ready

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30. * Blue box, an IBM company @blueboxjesse
OpenStack is ready
§ I say so…
§ Gartner says so…
§ Forrester says so…
§ IDC says so…
§ users say so…
§ the market says so…

31. * Blue box, an IBM company @blueboxjesse
An enterprise disconnect

32. * Blue box, an IBM company @blueboxjesse
An enterprise disconnect
§ Why do some still call it a science project?
§ Because there’s still no click-click-done deployment wizard.
§ They’re waiting for something that’s unlikely to happen.
§ Two choices:
§ hire, train, build, or
§ let someone else do it for you.

33. * Blue box, an IBM company @blueboxjesse
An enterprise disconnect
§ Some are rolling their own clouds (big, sophisticated, gutsy)
§ A few are using distros (motivated by vendor preference or using
them as training wheels)
§ But a growing number are looking for ways to get a private
OpenStack cloud without having to touch the stuff
Most enterprise buyers want to consume OpenStack
without having to touch OpenStack.
Most enterprises want “cloud”

34. * Blue box, an IBM company @blueboxjesse
An enterprise disconnect
§ OpenStack is insanely complex in production and it’s not going
to get better.
§ It’s mature enough to rely on a vendor to meet an SLA.
§ Tooling is strong enough that my software developers can get
an AWS-like experience without leaving the nest.

35. * Blue box, an IBM company @blueboxjesse
It’s okay…you can say it: they know

36. * Blue box, an IBM company @blueboxjesse
It’s okay…you can say it: they know
§ Distros are not the future of OpenStack
§ A few distros (like 2), not 10
§ Business models will continue evolving
§ Cloud will keep being cloudy

37. * Blue box, an IBM company @blueboxjesseIt is a most exciting time

38. * Blue box, an IBM company @blueboxjesse
It is the most exciting time…
§ “Markets define standards.” —Randy Bias (and others)
§ Customers can tell us what they think and want, now that
they know enough to engage us in the conversation.
§ Greater opportunity for more innovators.
to be part of

39. * Blue box, an IBM company @blueboxjesseImage Courtesy of the Seattle Municipal Archives
Jesse Proudman
@blueboxjesse