This document discusses 3 ways that IBM Cloud Object Storage can save time in 2017: 1. Stop managing storage by letting IBM manage it in the cloud and avoid the costs and complexities of traditional on-premises storage. 2. Don't do backups by leveraging the security, resilience and geo-dispersal features of IBM Cloud Object Storage to eliminate the need for traditional backups. 3. Make your data work for you by using IBM Cloud Object Storage together with IBM analytics capabilities like Apache Spark, Hadoop and Watson to gain insights from untapped data without setting up complex infrastructure.

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Maciej (Mac) Lasota
Australia’s friendliest Cloud Solutions Architect
IBM
Three ways IBM Cloud
Object Storage can save
you time in 2017

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1. Stop managing storage
2. Don’t do backups
3. Make your data work for
you

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What IBM Cloud Object Storage Does
IBM COS is not designed for
• High IOPS workflows
• Transaction Processing
IBM COS provides a
• Secure,
• Reliable,
• Scalable,
• Cost Effective
Unstructured Data

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Where people use IBM Cloud Object Storage
Service Providers. Telecom
Media and Entertainment Life Science, FinServices, Marketing Federal

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Archive Backup Active
Voice Archive Scanned Document Archive
Log File Archive Patient Records (Healthcare)
Video Archive (Media) CDR / IPDR Archive (Telco)
Genome Data Archive
(Medical Research)
Any S3 compliant backup
software
Collaboration Apps – File Sync-n-Share
File server as a service – Aspera, CTERA
Hadoop Archiving
The same technology can accommodate many use cases
Storage Snapshots
How people use IBM Cloud Object Storage

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IBM Cloud Object Storage deployment options
The same technology can be deployed in whatever manner suits your circumstance

7. Stop managing storage

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Its not bad, there are cases when you cannot move away from it BUT….
Traditional Storage has a LOT of moving parts!
Traditional Storage means
• Block Storage Arrays
• Storage Area Network
• File Storage Arrays/NAS
• Data center space
• Power & Cooling
• Disaster Recovery
• Backup software
• Backup infrastructure
• External Key Managers
• Upfront commitment
=

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Don’t buy storage, consume it
We live in the age of NOW, not the age of ‘we’ll run a project to deploy this storage solution in 12 months’
With IBM COS
• IP Connectivity to cloud
• Credit card
• Pay IF you use =
The curious case of the shrinking
data center!
$$$
$

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IBM Cloud Object Storage Tiers
Just like a mobile phone plan, pick the consumption model right for YOU

11. That’s interesting, don’t all cloud
vendors do this?
• With IBM COS, you have peace of mind that your data will be accessible
• IBM COS the SLAs are better, even our most cost effective tier, cold vault
has SLAs
• How long can you function if you can’t read your data?
• How long can you function if your application can’t write data because the
object storage service is down?
• With IBM COS you can cheaply store data in the cloud without the fear of
‘bill shock’
• Can you afford the risk of getting a bill 50X your monthly average
simply because you actually had to access your data?
• Unique Flex tier provides very cost effective storage capability with a bill
cap.
• IBM will has done the work to see whether the solution will work for you
• Pre-validated applications and vendor relationships
• IBM invests in IBM COS testing and POCs instead of asking for a
wheelbarrow full of money first

12. Don’t do backups

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Eliminate backups for unstructured data
Backup is good….. when its needed
Prod Storage DR Storage
Backup
Servers
Backup Disk
Pool
Backup Tape Offsite Tapes
Apps Apps
Object Storage
NAS Gateway

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IBM COS is incredibly resilient and secure
More so than multiple copies on traditional storage
IBM Cloud Object Storage has
• Encryption in transit
• Encryption at rest
• Geo dispersal
• Erasure Coding
• Data hashing
• On read integrity check
• At rest integrity check
• Public/Secret key
authentication
=
A secure vault for your data

15. That’s interesting, don’t all cloud
vendors do this?
1. With IBM COS you data IS secure as soon as its written
• IBM COS provides immediate consistency of data – what does this mean?
If you have written your data, the same version of that file will be
immediately readable at all sites by your application.
• Eventual/read after write consistency means potential data loss if a site
fails before a write is committed
2. IBM COS can provide complete physical separation if regulations or
company policy demand it.
• With IBM COS you can deploy a dedicated IBM COS pod with even higher
data resilience, still managed by IBM.
3. With IBM COS, your data is encrypted by default
• Your data is encrypted and geo-dispersed by default without the need for
users to do anything or pay for any extra feature.

16. Make your data work for you

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Data is the new natural resource
Then why does it sit in siloed arrays gathering dust?
Untapped unstructured data
• Financial reports
• Application logs
• Sales data
• IoT output
• Backup & Archive
• Social
• And much more….
=
BUT Standing up infrastructure and analytics
applications is not trivial…..

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Leverage pre-built analytics capability
Don’t wait 12 months, do it tomorrow!
IBM COS
+ Apache Spark
+ Hadoop
+ Watson
+ Data Science Experience
=
Moveupthestack
IBM COS to lower the cost of insights

19. 1. IBM is recognized as the leader in analytics
• Check out the Gartner report
https://www.ibm.com/analytics/us/en/technology/data-science/gartner-
mq.html
2. Watson cognitive platform waiting for your data
• Rich function library including Watson AI, Watson Facial recognition,
Watson IOT platform, Watson Video analytics, Audio Analysis, Text
Analysis and much more.
3. You can do it yourself, via a business partner, or IBM can do it for you
• All have their place, but breadth of IBM means we can guide you to the
internal or external resources as appropriate and not make it your
problem.
That’s interesting, don’t all cloud
vendors do this?

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• Explore the web: https://www.ibm.com/cloud-
computing/products/storage/object-storage/cloud/
• Read the Redbook:
http://www.redbooks.ibm.com/redbooks/pdfs/sg248385.pdf
• Try it free: https://www.ibm.com/cloud-
computing/bluemix/cloud-object-storage
• Google IBM Cloud Object Storage/Cleversafe (esp.
youtube)
• Talk to your local IBM representative.
Want to know more?
Check out these resources

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“What can I do today, that
will save me time in the
coming weeks and
months?”