The document is an advertisement for the Heartland Institute of Financial Education (HIFE), which helps families plan for college costs. HIFE provides college planning services like career assessments, assistance with applications, financial aid guidance, and strategies to fund education. It works with students from freshman to senior year to successfully navigate the college process. HIFE coaches have over 20 years of experience and take a personalized approach to establishing an action plan for each student.

1. Your Partner In Education
Achievement And Success
If a college education is in your student’s
future, let us assist you in finding ways to
offset the cost!
To learn more about the HIFE College
Planning Program, call your local College
Consultant today!
Heartland Institute Of Financial Education
8301 East Prentice Ave, Suite #312
Greenwood Village, CO 80111
Main: (303) 597-0197
www.hife-usa.org
Email us at: hifecpp@hife-usa.org
“Providing
families with
college
planning
solutions”
The Heartland Institute of Financial
Education (HIFE) is a national 501(c)(3)
non-profit organization whose mission is
to promote financial literacy across
North America. Our mission begins with
HIFE College Planning. It is the goal of
HIFE to help students obtain a college
education.
A college education is every parent’s
dream for their children. We want the
best for our children, but often wonder,
“How will we pay for it?”
Working with The Heartland Institute
helps the student get the education he or
she deserves without incurring the
unnecessary financial burden.
This is not an empty promise! Our proven
strategies provide solutions that help
turn these dreams into reality. The key is
knowing what to do, how to do it, and
when to do it.
We assist the student with the entire
college process, from preparation to
admissions to selection to financial-aid
guidance...a process we call……
“DO COLLEGE RIGHT”
One day your child will be
ready for college. Will you?
v.03.01.16
Jeffrey Borden
858-382-1561
Jeffrey.Borden@hife-usa.org
https://facebook.com/PlanCollegeNow
https://twitter.com/Plan_CollegeNow

2. “DO COLLEGE RIGHT”
Determining the most cost-effective, tax
efficient way to fund a college
education is not always easy. Many
parents would prefer not to think about
it at all - hoping that things will
somehow work out. Due to the “cross-
your-fingers” approach, many families
face limited choices for college. In order
for families to best prepare for this
future event, it is important to
understand college options, college
pricing, the admissions process,
financial-aid and how to best navigate
the entire complex college system.
Truly, there are many considerations
and decisions to be made surrounding
the college experience. Some of these
include, determining the best career
based on interests, salary and job
outlook, what type of education is
needed, and the application process.
Beyond this is how to properly fund
education. The Heartland Institute
utilizes specific strategies which are
exercised by your personal Coach to
help each student reach their
educational goals. It’s part of what we
call…
Publi c Four -Year
In -S ta te Uni ver si ty
Cost Tod ay
$ 78,192.00 *
Wi thout pr oper
plan ni ng an
addi ti on al year of
college can cos t
$ 19,548.00
HIFE College Planning supports the
efforts of high school students and parents
by helping families accurately assess their
child’s aptitudes and interests. The
Heartland Institute’s College Planning
Coaches work directly with students by
using these assessments to select the
proper major and proper college. Not
selecting a suitable major or appropriate
college will, often times, cause a 4-year
degree program to take 5 years, or even
longer!
HIFE College Planning
Provides:
 Certified Consultants Nationwide
 Career Assessment Analysis
 Career Planning Assistance
 College Selection Assistance
 Application Process Assistance
 ACT/SAT Preparation Assistance
 FAFSA Guidance
 Curriculum Planning Assistance
 Financial Aid Appeal Assistance
 College Funding Strategies
 Student / Parent Coaching
* Source: The College Board,
“Trends in College Pricing 2015”.
The HIFE College Planning Coaches are
what truly sets our program apart from
others. On average, our Coaches have over
20 years of experience in higher education
including teaching, admissions, and career
advising. The Coach will take the time to
get to know you and your student in order
to establish an individualized action-plan
so your student is fully prepared for
college. This personal approach is the
reason why 97% of high school graduates
enrolled into college after going through
our college planning program! The HIFE
Coaches will work with students who are
freshmen through seniors in high school in
an effort to successfully navigate the
complex college preparation, admissions,
selection, and financial-aid process.
The Heartland Institute focus:
“Working together with you
and your student to make
the college dream come true”
The Heartland Institute Difference