Higher Ed Bootcamp                                                        Executive Review                                ...
“Netiquette”      Remove distractions from your environment      Close mail or other programs you may have opened other   ...
Agenda      Introductions      Session Recap         •    Google Analytics         •    Email Testing Best Practices      ...
About the HostMargo Anderson      Internet Solutions Client Manager         • Manager of Blackbaud’s internet solutions   ...
Intro to Google AnalyticsMargo Anderson, Client Manager | Page #5                               © 2010 Blackbaud
Intro to Google Analytics      Free tool that measures web traffic & online engagement:         •      What are your prime...
Margo Anderson, Client Manager | Page #7   © 2010 Blackbaud
Email Testing Best PracticesMargo Anderson, Client Manager | Page #8                                  © 2010 Blackbaud
Email Testing Best Practices1.       Step One: Create a good email template and message2.       Step Two: Create a Testing...
Anatomy of a Good Email Message                                                                          Once email newsle...
Anatomy of a Good Email Message, cont.                                                               Include links back to...
Create a Testing Strategy        Testing can quickly become overwhelming if you don’t have a plan. 1. Determine what you w...
Successful Event Landing PagesMargo Anderson, Client Manager | Page #13                         © 2010 Blackbaud
Top Ten Must Haves10. Facebook Like Box9. Social Networking Links8. ShareThis7. Link to Calendar/Schedule of Events6. Snaz...
NetCommunity New Feature ReviewMargo Anderson, Client Manager | Page #15                    © 2010 Blackbaud
NetCommunity New Feature ReviewReviewed the following new features:  Scheduled Emails   • Schedule emails to be sent on a ...
NetCommunity New Feature Review, cont.      Content Comparison       • Automatically compares content based on click-throu...
Why focus on email and online fundraising?Margo Anderson, Client Manager | Page #18                    © 2010 Blackbaud
Why focus on email and online fundraising?Margo Anderson, Client Manager | Page #19    © 2010 Blackbaud
Why focus on email and online fundraising? cont.      Online giving is the fastest growing channel and has      been reces...
Why focus on email and online fundraising? cont.      High average online gift amounts                                    ...
Why focus on email and online fundraising? cont.      Email is nimble and provides virtually instant access to      friend...
Overview of DMS for Internet SolutionsMargo Anderson, Client Manager | Page #23                        © 2010 Blackbaud
What is DMS for Internet Solutions?It can be a challenge for nonprofits to recruit, train, and retain staff memberswho can...
What is DMS for Internet Solutions?DMS for Internet Solutions allows nonprofits with our Internet products to offload recu...
A Word from Chip Potts      Associate Director &      Chief Financial Officer      Santa Monica College      Foundation   ...
Contact you account manager or Margo Anderson to learn         more about signing up for DMS for Internet Solutions.      ...
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Higher Ed Boot Camp: Executive Review

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Synopsis of prior four netcommunity training sessions.

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Higher Ed Boot Camp: Executive Review

  1. 1. Higher Ed Bootcamp Executive Review Margo Anderson – Internet Solutions Client Manager THIS MATERIAL IS STRICTLY CONFIDENTIAL. The information contained in this document, and any attachments thereto, is owned by Blackbaud and is strictly confidential. Unauthorized use, disclosure, or copying of such information is strictly prohibited. If the reader of this document is not the intended recipient, please notify Blackbaud immediately by calling (800) 443-9441 and destroy all copies of this document and any attachments. © 2008 BlackbaudMargo Anderson, Client Manager | Page #1 © 2010 Blackbaud
  2. 2. “Netiquette” Remove distractions from your environment Close mail or other programs you may have opened other than Live Meeting Respond to the polls and questions Raise your hand electronically to ask a question Mute your phoneMargo Anderson, Client Manager | Page #2 © 2010 Blackbaud
  3. 3. Agenda Introductions Session Recap • Google Analytics • Email Testing Best Practices • Successful Event Landing Pages • Blackbaud NetCommunity New Feature Review Overview of Data Management Services for Internet Solutions Guest Speaker Questions?Margo Anderson, Client Manager | Page #3 © 2010 Blackbaud
  4. 4. About the HostMargo Anderson Internet Solutions Client Manager • Manager of Blackbaud’s internet solutions service bureau offering (Data Management Services for Internet Solutions) Passionate about online fundraising and email marketing 5 years of experience working with Blackbaud NetCommunity Loves the outdoors!Margo Anderson, Client Manager | Page #4 © 2010 Blackbaud
  5. 5. Intro to Google AnalyticsMargo Anderson, Client Manager | Page #5 © 2010 Blackbaud
  6. 6. Intro to Google Analytics Free tool that measures web traffic & online engagement: • What are your prime hours, days of week, and days of the month for visitor usage? • How many unique visitors, how often do they visit, for how long? • What are the most viewed pages? Are they consistently most viewed or do they change weekly or monthly? • What are the least viewed pages? Consider revising, re-marketing or removing. • Where do visitors go when they leave the site? • What search engines are most used, keywords searched, browsers being used? Why it’s important? • Helps you to improve conversion rates (event registration, giving, email sign ups, etc) • Helps you to tune your communications for better response • Helps you focus limited marketing resources in the right places •Margo Anderson, Client Manager | Page #6 © 2010 Blackbaud
  7. 7. Margo Anderson, Client Manager | Page #7 © 2010 Blackbaud
  8. 8. Email Testing Best PracticesMargo Anderson, Client Manager | Page #8 © 2010 Blackbaud
  9. 9. Email Testing Best Practices1. Step One: Create a good email template and message2. Step Two: Create a Testing Strategy3. Step Three: Execute4. Step Four: Report and AnalyzeMargo Anderson, Client Manager | Page #9 © 2010 Blackbaud
  10. 10. Anatomy of a Good Email Message Once email newsletter timing is determined, always send the Create naming conventions for same day & time your email messages Includes organization name Subject line includes organization name and topic Utilize merge fieldsMargo Anderson, Client Manager | Page #10 © 2010 Blackbaud
  11. 11. Anatomy of a Good Email Message, cont. Include links back to your site Social networking linksMargo Anderson, Client Manager | Page #11 © 2010 Blackbaud
  12. 12. Create a Testing Strategy Testing can quickly become overwhelming if you don’t have a plan. 1. Determine what you want to test. 2. Determine how large your sample size will be (# vs. % of list). 3. Determine how you will analyze and track results. Source: Email Marketing by the NUM8ERSMargo Anderson, Client Manager | Page #12 © 2010 Blackbaud
  13. 13. Successful Event Landing PagesMargo Anderson, Client Manager | Page #13 © 2010 Blackbaud
  14. 14. Top Ten Must Haves10. Facebook Like Box9. Social Networking Links8. ShareThis7. Link to Calendar/Schedule of Events6. Snazzy Alumni Photos5. Recap of Last Year4. Specific OR Friendly URL3. Look Who’s Coming (Directory Part)2. Survey/Poll1. Online Registration/RSVP FunctionalityMargo Anderson, Client Manager | Page #14 © 2010 Blackbaud
  15. 15. NetCommunity New Feature ReviewMargo Anderson, Client Manager | Page #15 © 2010 Blackbaud
  16. 16. NetCommunity New Feature ReviewReviewed the following new features: Scheduled Emails • Schedule emails to be sent on a recurring basis Conditional Email Content • Targets content to a member of a specific query within an email message Events Calendar • Import events • Ability to color code and add icons for each calendar within a group calendar Directory • Sort by column headersMargo Anderson, Client Manager | Page #16 © 2010 Blackbaud
  17. 17. NetCommunity New Feature Review, cont. Content Comparison • Automatically compares content based on click-throughs User Interface • Demoed the enhancements to the user interface Common Forms • Creates custom forms that accepts payment and creates an export fileMargo Anderson, Client Manager | Page #17 © 2010 Blackbaud
  18. 18. Why focus on email and online fundraising?Margo Anderson, Client Manager | Page #18 © 2010 Blackbaud
  19. 19. Why focus on email and online fundraising?Margo Anderson, Client Manager | Page #19 © 2010 Blackbaud
  20. 20. Why focus on email and online fundraising? cont. Online giving is the fastest growing channel and has been recession-proof since 2001 Online donors are usually incremental new donors, expanding your network of support Online gifts are usually 51% larger than offline gifts Multi-channel donors that give via the internet give gifts that are 46% more than other multi-channel donorsMargo Anderson, Client Manager | Page #20 © 2010 Blackbaud
  21. 21. Why focus on email and online fundraising? cont. High average online gift amounts Average Online Gift Amounts by Sector All Sectors $144.72 Business / Corporations $194.05 Cultural $112.47 Family / Human Services $154.13 Foundations $209.53 Healthcare $95.21 Hospitals $120.16 Higher Education $204.05 Independent Schools $371.62 Other $110.04 Recreational / Social $134.31 Religious $196.44Margo Anderson, Client Manager | Page #21 © 2010 Blackbaud
  22. 22. Why focus on email and online fundraising? cont. Email is nimble and provides virtually instant access to friends and supporters Email is personalized and serves information in ways 21st century constituents expect Email is inexpensive compared to other channels Email is a great equalizer – every organization can look professional and exceptional Email is measurable, offering opportunities to optimize your marketing message like no other channelMargo Anderson, Client Manager | Page #22 © 2010 Blackbaud
  23. 23. Overview of DMS for Internet SolutionsMargo Anderson, Client Manager | Page #23 © 2010 Blackbaud
  24. 24. What is DMS for Internet Solutions?It can be a challenge for nonprofits to recruit, train, and retain staff memberswho can help with online fundraising and email marketing. DMS for Internet Solutions is a web and email management services bureau offering. Blackbaud’s DMS for Internet Solutions provides a solution to staffing issues. Services can range from recurring content updates to creating targeted email event invitations with accompanying landing pages and event registration forms.Margo Anderson, Client Manager | Page #24 © 2010 Blackbaud
  25. 25. What is DMS for Internet Solutions?DMS for Internet Solutions allows nonprofits with our Internet products to offload recurring, ongoing functionsassociated with web/email management and day-to-day operations. Data Services Email Management • Assistance in processing Blackbaud • Segmentation and list preparation NetCommunity transactions within The Raiser’s • Split testing Edge. • Copy editing (including conditional email • Configuring The Raiser’s Edge to support new content) Blackbaud NetCommunity parts • Email template development • Reporting and List Generation Services • Email testing • Opt-out and Bounce management Content Management Online Strategic Oversight • Copy editing • Share Blackbaud NetCommunity best practices • Create new pages and templates in relation to the organization’s audience and • Configure and style Blackbaud NetCommunity organizational priorities parts • Provide quarterly updates of internet trends • Maintain and update information architecture and evolving technologies that impact the • Refresh content and images (i.e., replace organization’s business objectives expired content) • Maintain web presence on the leading-edge of solution functionality • Distribute monthly analytics reports of relevantMargo Anderson, Client Manager | Page #25 web and email metrics © 2010 Blackbaud
  26. 26. A Word from Chip Potts Associate Director & Chief Financial Officer Santa Monica College Foundation DMS for Internet Solutions Client since October 1stMargo Anderson, Client Manager | Page #26 © 2010 Blackbaud
  27. 27. Contact you account manager or Margo Anderson to learn more about signing up for DMS for Internet Solutions. Questions?Margo Anderson, Client Manager | Page #27 © 2010 Blackbaud
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