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Similar to Burlington Coat Factory Individual Presentation
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Burlington Coat Factory Individual Presentation
- 1. 2012 Internship Program Stephanie Zoppina Fashion Institute of Technology
- 2. Introduction • Department: Buying, Coats • Manager: Pam D’Ambrosio • Buddy: Jennifer Wilkins • Special Mention: Thank you to Eleni and the entire coat team for making this internship a great learning experience!
- 4. Objectives • Write up the paperwork and hand in samples to the Internet for Ladies, Mens, Boys and Girls Coats. • Analyze Spring size selling by label and make recommendations. • Analyze Internet sales from Fall 2011 and Spring 2012 and make recommendations.
- 5. Key Activities/ Learnings • Vendor/buyer relationships • Balancing/Prioritizing work and projects for a buyer • How to lead a committee within the Intern Project • The process of coat samples appearing on the website
- 6. Vendor and Buyer Relationship 1. Learn about their business and see it as more of a partnership 2. Know how to say no to a deal and walk away but still have a relationship 3. Speaking the truth with a vendor about business will help your relationship in the long run 4. Pick up the phone and call the vendor
- 7. Intern Project • Leader of Shopping Operation Tools Committee • Visit stores to identify the Burlington Customer • Design worksheets for store visit and analyze data
- 8. One of the Internet's strengths is its ability to help consumers find the right needle in a digital haystack of data. ~Jared Sandberg If you have a web site, it makes your small business look big. ~Natalie Sequera
- 10. Coat Internet Business • Spring ytd (units): -7% •Fall ytd ($): -2% ($268 mill.) Internet: +5% ($2.7 mill) Internet: +32% › 10,000 vs 7,600 the year before › Internet < 1% for the entire season
- 11. Suggestions/Recommendations • To take advantage of the opportunity for more/easier communication between: • Utilize someone/team as a coordinator between these departments • Develop a uniform vision for the merchants • Share information
Editor's Notes
- Some other important an memorable aspects of the internship were: Spending days in sportswear, shoes, and styling/photography Also helping with a style out for sportswear blouses
- Besides all of the obvious specs, deliveries, fabrics etc:
- Explain quick process
- Say that both are equally important #1: internet has to be easy to find what theyre looking for #2: internet helped to make a business look and even grow a lot bigger than it might already be
- -A lot of opportunity to grow -Internet did well even though coat business as a whole has declining numbers -Not a big enough chunk of coat season business -If could double in a year, could actually be substantial
- Vision & person who knows what tactics to use that make items look good on website and give buyers guidance on what to buy for website and what samples to send Make internet process smoother and more uniform Are for samples Share information: use trends of what is selling (buyers) and use it as advantage to advertise those items on website itself - Ad for colorblock coats on website etc.
- Thanks again for not only making this a great learning experience but a fun experience as well I will take back my knowledge and understanding of the actual business and apply in my classes Thank you again for the opportunity and I hope to see you all again next year!