5 most common mistakes of alumni websites

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Blackbaud Higher Ed Forum May 20 2010

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5 most common mistakes of alumni websites

  1. 1. 5 Most Common Mistakes of Alumni Websites Bo Crader, Internet Solutions Manager Jeff Terry, Higher Education Account Manager Read our blog: www.netwitsthinktank.com
  2. 2. Agenda for today • Past, present, and future of the nonprofit website • Website assessment framework • 5 most common mistakes Ground Rules • We encourage your questions & comments via Chat • In LiveMeeting toolbar: Attendees > Right-Click presenter’s name > Select “Chat” • We will un-mute for Q/A at the end • Enjoy yourself! Bo Crader | Page #2 © 2010 Blackbaud
  3. 3. Evolution of the Nonprofit Website Integrated Website Transactional Website Brochure-ware Website First website launched August 6, 1991 Bo Crader | Page #3 © 2010 Blackbaud
  4. 4. Blackbaud.com - circa 1996 100% brochure-ware Blackbaud.com – circa 2010 Interactive Site Bo Crader | Page #4 © 2010 Blackbaud
  5. 5. Internet Assessment Framework Design and Branding Your Architecture and Audience Navigation CMS / CRM Strategy > Integration Design> Your Usability> Website Search> Email / eMarketing Marketing> Multimedia Web 2.0 / Social Networking Bo Crader | Page #5 © 2010 Blackbaud
  6. 6. Internet Assessment Framework Design and Share Information efficiently and effectively Branding Provide a single source of all relevant information Architecture – “one-stop shopping” accessible design, and structure, and format Navigation CMS / CRM Integration Communicate in a personalized manner Your Communicate more effectively with bi-directional tools – Provide an easy path towards Website “conversion” Email / eMarketing Multimedia Build community and grow relationships Enable multi-directional communication and online Web 2.0 / collaboration – Provide 24 / 7 channel for your Social Networking closest constituents to connect Bo Crader | Page #6 © 2010 Blackbaud
  7. 7. The Market is Noisy 5 Mistakes Alumni Websites Make 1. Hidden calls to action 2. Organization by org chart 3. Death by scroll 4. The NASCAR effect 5. Lack of personalization Source: Connections – www.blackbaud.com/connections Bo Crader | Page #7 © 2010 Blackbaud
  8. 8. Hidden or Confusing Calls to Action Definition: • CONVERSION = a completed call to action (any action) • Ex: Sign up for eNewsletter, register for event, join community, update profile, submit class note, make a gift, request more information Your website should promote the calls that are most valued by your organization…the rest should take a back seat Bo Crader | Page #8 © 2010 Blackbaud
  9. 9. Hidden or Confusing Calls to Action Bo Crader | Page #9 © 2010 Blackbaud
  10. 10. Calls to Action - Better Bo Crader | Page #10 © 2010 Blackbaud
  11. 11. Calls to Action - Better Bo Crader | Page #11 © 2010 Blackbaud
  12. 12. Calls to Action - Better Bo Crader | Page #12 © 2010 Blackbaud
  13. 13. Calls to Action - Better Bo Crader | Page #13 © 2010 Blackbaud
  14. 14. Organization by Org Chart Bo Crader | Page #14 © 2010 Blackbaud
  15. 15. Organization by Org Chart Instead, think about: Who your website visitors are How they get to your site (google, facebook, newsletter, etc) and what they are after Bottom line: Design for the audience, not for the organization Bo Crader | Page #15 © 2010 Blackbaud
  16. 16. Audience-Centric Bo Crader | Page #16 © 2010 Blackbaud
  17. 17. Audience-Centric Bo Crader | Page #17 © 2010 Blackbaud
  18. 18. Death by Scroll Writing for the web is different than writing for Print People look for information on a website differently • Keep it Short • Keep it Focused • Keep it Interactive Eyeballs move around a webpage quickly and not necessarily orderly Bo Crader | Page #18 © 2010 Blackbaud
  19. 19. Death by Scroll Bo Crader | Page #19 © 2010 Blackbaud
  20. 20. The NASCAR Effect Bo Crader | Page #20 © 2010 Blackbaud
  21. 21. The NASCAR Effect Bo Crader | Page #21 © 2010 Blackbaud
  22. 22. Instead, Simplify Bo Crader | Page #22 © 2010 Blackbaud
  23. 23. Instead, Simplify Bo Crader | Page #23 © 2010 Blackbaud
  24. 24. Lack of Personalization Bo Crader | Page #24 © 2010 Blackbaud
  25. 25. Lack of Personalization Bo Crader | Page #25 © 2010 Blackbaud
  26. 26. Bo Crader | Page #26 © 2010 Blackbaud
  27. 27. Bo Crader | Page #27 © 2010 Blackbaud
  28. 28. University of Dayton Bo Crader | Page #28 © 2010 Blackbaud
  29. 29. Internet Assessment Framework Design and Branding Your Architecture and Audience Navigation CMS / CRM Strategy > Integration Design> Your Usability> Website Search> Email / eMarketing Marketing> Multimedia Web 2.0 / Social Networking Bo Crader | Page #29 © 2010 Blackbaud
  30. 30. Want To See How Your Site Stacks Up? Blackbaud is offering a free assessment of your alumni and development web pages An Internet Consultant will review your website and deliver a findings document: • Summary of how your site performs in the 5 areas • Recommendations for improvement • Other feedback and ideas from our consulting and design team If you have interest in an assessment of your website with one of our Internet Consultants, simply reply to our follow up email Bo Crader | Page #30 © 2010 Blackbaud
  31. 31. Questions/Answers Bo Crader | Page #31 © 2010 Blackbaud
  32. 32. The Market is Noisy Want to learn more? Be sure to check out…. http://www.blackbaud.com/connections http://www.blackbaud.com/netwits http://www.blackbaud.com/events/webseminars.aspx Or email your presenter at: jeff.terry@blackbaud.com Bo Crader | Page #32 © 2010 Blackbaud

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