Influencer Marketing for Events
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Influencer marketing for conferences and events - a talk for the Trade Show News Network event in Louisville, Ky., in August 2018 from digital strategist and keynote speaker Jason Falls.
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Influencer Marketing for Events
- 1. INFLUENCERMARKETING MANUFACTURING WORD-OF-MOUTH RECOMMENDATIONS FOR YOUR EVENT OR BRAND
- 4. A n d y S e r n o v i t z - W o r d o f M o u t h M a r k e t i n g B o o k 5 200 TIMES MORE SALES THAN PAID ADVERTISING IMPRESSIONS TIMES MORE CONSIDERATION THAN PAID ADVERTISING IMPRESSIONS WORD OF MOUTH MARKETING
- 5. ONLINE WORD OF MOUTH EQUALS … RECOMMENDATIONS REVIEWS
- 6. INFLUENCERS ARE ONLINE WORD OF MOUTH
- 8. DO THEY REACH YOUR TARGET AUDIENCE OR SEGMENT? DOES THEIR CONTENT APPEAL TO YOUR TARGET CONSUMER OR SEGMENT? DOES THEIR CONTENT ALIGN WITH YOUR BRAND IN A RELEVANT WAY? DOES THEIR OTHER SPONSORED CONTENT APPEAR COMPELLING, ENGAGING, RELEVANT? CAN THEY ILLUSTRATE THEY PROVIDE VALUE? FINDING THE RIGHT INFLUENCERS
- 9. VALUES THEIR AUDIENCE FIRST BUT VALUES BRAND RELATIONSHIPS, TOO LOOKS TO UNDERSTAND YOUR GOALS LOOKS TO CREATE VALUE FOR BOTH AUDIENCE AND BRAND PROVIDES MEASUREMENT TRANSPARENTLY THE RIGHT INFLUENCERS
- 10. FIND & ENGAGE
- 11. FIND & ENGAGE AGENCY MODEL SERVICES MODEL SAAS MODEL
- 12. STRATEGY
- 13. FIVE ELEMENTS OF INFLUENCER CAMPAIGNS DEFINING THE AUDIENCE FOCUSING THE TOPIC SELECTING THE TOOLS OUTREACH & EXECUTION MEASURING RESULTS
- 15. INFLUENCERS AND EVENTS AFFILIATE SALES PROMOTIONAL PARTNERS (AND, OH YEAH) SPEAKERS!!!
- 16. INFLUENCERS AND EVENTS MEDIA ATTENDEES • BUILD BUZZ • LIVE PODCAST/BROADCAST • LIVE STREAM • REPORT ON INDUSTRY ISSUES • “MOVERS AND SHAKERS” REPORTING • CO-OP CONTENT FOR YOU
- 17. INFLUENCERS AND EVENTS SPONSOR CONTENT PARTNERS
- 18. INFLUENCERS AND EVENTS ONGOING INFLUENCER PARTNERSHIP
- 19. VALUE THEIR TIME VALUE THEIR REACH (IMPRESSIONS/AWARENESS) HOLD THEM ACCOUNTABLE FOR REASONABLE GOALS THINK LONG-TERM, NOT ONE-OFF COST CONSIDERATIONS
- 20. Remember: Influence, not popularity. Build relationships. Us them creatively. So Influencer marketing will help you … Spread the Word! Questions? Need Help? | www.jasonfalls.com | teamcornett.com | jason@jasonfalls.com