A good presentation outlining Chinese Social Media and Internet facts.

1. Chinese Social Media
Fast Facts
July 2012

2. [Fast Facts
[From 2004 to 2011, the number of Chinese Internet users has
increased by 462%. China now has over 513 million Internet users,
which is 22.5% of the world’s total Internet population.
1 [ Fast Facts

3. [Fast Facts
[The amount of time Chinese spend on the internet has been steadily
increasing and is now almost as much time as they spend watching
TV.
2 [ Fast Facts

4. [Fast Facts
[Internet penetration in China is only at 38.3%. Compared to the USA,
there is a lot more room for growth.
3 [ Fast Facts

5. [Fast Facts
[The most popular online activity for Chinese netizens is instant
messaging followed closely by search
Travel Booking
Group Buying
Shopping
SNS
Weibo
Email
Gaming
Video
News
Music
Search
IM
0 50 100 150 200 250 300 350 400 450
4
Number of users in millions
[ Fast Facts

6. Social Media Facts

7. [Social Media Facts
[Qzone is the largest social network with over 500 million active users.
Over 80% of social media users in China have more than one social
media account.
5 [ Social Media Facts

8. [Social Media Facts
[Chinese netizens spend an average of19.8 hours online in a week, of
which, the largest amount of time is spent on portals (24.4%).
6 [ Social Media Facts

9. [Social Media Facts
[We can see that very quickly after a western social platform is created
a Chinese version is created.
7 [ Social Media Facts

10. [Social Media Facts
[It is expected that by 2014 43% of the total digital spending in China will
be for display ads. In 2011, 61% of Chinese social media users have
admitted that they have made a purchase decision because of a digital
marketing campaign.
2010
2011
2012E
2013E
2014E
8 [ Social Media Facts

11. [Social Media Facts
[In 2011 many platforms (Sina, Jiepang, Shanda, Tencent, Dianping)
upgraded their Location Based Services to include; coupon
downloads, QR code scanning and location based social networking.
The reason most Chinese people use LBS is due to convenience
followed by social needs.
9 [ Social Media Facts

12. E-commerce Facts

13. [E-commerce Facts
[There are over 195 million online shoppers in China that spent over 6 trillion
RMB in 2011 & make 11 million online transactions made per day. 44% of
online shoppers in China make a purchase once a week
¥
¥
¥
¥
¥
¥
¥
¥
¥
¥
¥
¥
¥
10 [ E-commerce Facts

14. [E-commerce Facts
[Male and female online shoppers are almost half and half (male 51.7%
vs. female 48.3%). The youth are the main force of online shopping,
60.8% of online shoppers are aged between 18-30.
48.3 51.7
% %
11 [ E-commerce Facts

15. [E-commerce Facts
[There are over 3000 group buying sites in China. The top 4 group buying
sites have over 45% of the market share.
12 [ E-commerce Facts

16. [E-commerce Facts
[Payment for online purchases are typically made through 3 rd party
services, Alipay is the largest with over 600 million registered accounts.
13 [ E-commerce Facts

17. Mobile Facts

18. [Mobile Facts
[In 2011, mobile e-commerce in China reached 11.5 billion RMB and is
expected to continue growing.
Amazon
China Dangdang
Vancl 1% 1%
360buy 3%
9%
Taobao
mobile
86%
11.5 billion RMB
Percentage of Mobile e-Commerce Market
14
Share (2012 Q1)
[ Mobile Facts

19. [Mobile Facts
[In 2011, China’s mobile internet users topped 360 million and the number of
3G subscribers hit 120 million. Smart phone users check their phones, on
average, every 6 minutes with 92% of youths admitting to using their mobile
phones on the toilet
Mobile
expected to
overtake PC
by 2015
15
2008
2009
2010
2011
2012E
2013E
2014E
[ Mobile Facts

20. [Mobile Facts
[China’s smartphone users reached 190 million.
16 [ Mobile Facts

21. [Mobile Facts
[In 2011, China became the 2nd largest app downloading county, only
behind US. In 2011, 613 445 apps were available in China, 74% of which
were available for free, versus 25% globally.
17 [ Mobile Facts

22. Search Facts

23. [Search Facts
[There are over 35 million web searches made every hour in China
35
million
web
searches
per
hour
18 [ Search Facts

24. [Search Facts
[The size of China's search engine market hit 5.53 billion yuan ($877
million) in the first quarter of 2012 with 95% of search market share
owned by Baidu and Google.
Others
Soso 0%
Google Sogou 1%
18% 3%
Baidu
78%
3 [ Search Facts

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Sources
China Internet Network Information Center, 2012 Statistical Report on the Internet Development in China. Flurry App Circle, October 2011. iResearch. China Internet
Watch. Synthesio. China Daily