TotallyMoney CMO Nathan Levi shares 12 content marketing tips.

1. 12 Content Marketing Tips
Nathan Levi, CMO, TotallyMoney

2. 2

3. 3
I want to raise
global awareness
of Lego brand
I want to educate
people about
using Sarsons for
pickling
I want to engage
existing customers
about the latest
fashion trends
I want to acquire
Dollar Shave Club
customers

4. 4
I want to raise
awareness of
Compare The
Market with my
target audience
I want to educate
investors about
the value Seedrs
adds to start ups
I want to engage
existing customers
about Monzo’s
upcoming features
I want to acquire
Transferwise
customers

5. I want to raise
awareness of
TotallyMoney with
our target
audience
I want to educate
prospects &
customers about
credit and finance
I want to engage
existing customers
with timely advice
I want to acquire
Free Credit Report
customers

7. 7
 Map to your goals
 Understand your audience
 Distribution is queen

8. 8
 Map to your goals
 Understand your audience
 Distribution is queen
 Don’t talk about yourself

9. 9
 Map to your goals
 Understand your audience
 Distribution is queen
 Don’t talk about yourself
 Be authentic

10. 10
 Map to your goals
 Understand your audience
 Distribution is queen
 Don’t talk about yourself
 Be authentic
 Avoid the bandwagon

11. 11
 Map to your goals
 Understand your audience
 Distribution is queen
 Don’t talk about yourself
 Be authentic
 Avoid the bandwagon

12. 12
 Map to your goals
 Understand your audience
 Distribution is queen
 Don’t talk about yourself
 Be authentic
 Avoid the bandwagon
 Own your data

13. 13
 Map to your goals
 Understand your audience
 Distribution is queen
 Don’t talk about yourself
 Be authentic
 Avoid the bandwagon
 Own your data
 Know your headline

14. 14
 Map to your goals
 Understand your audience
 Distribution is queen
 Don’t talk about yourself
 Be authentic
 Avoid the bandwagon
 Own your data
 Know your headline
 Love lists

15. 15
 Map to your goals
 Understand your audience
 Distribution is queen
 Don’t talk about yourself
 Be authentic
 Avoid the bandwagon
 Own your data
 Know your headline
 Love lists
 Go local

16. 16
 Map to your goals
 Understand your audience
 Distribution is queen
 Don’t talk about yourself
 Be authentic
 Avoid the bandwagon
 Own your data
 Know your headline
 Love lists
 Go local
 Be useful

17. 17
 Map to your goals
 Understand your audience
 Distribution is queen
 Don’t talk about yourself
 Be authentic
 Avoid the bandwagon
 Own your data
 Know your headline
 Love lists
 Go local
 Be useful
 Recycle

18.  Map to your goals
 Understand your audience
 Distribution is queen
 Don’t talk about yourself
 Be authentic
 Avoid the bandwagon
 Own your data
 Know your headline
 Love lists
 Go local
 Be useful
 Recycle

19. Thankyou
@nathanlevi33
nlevi@totallymoney.com