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Big Data als innovatie
PDMA Masterclass Big data @CISCO - Amsterdam
Jurjen Helmus
University of Applied Sciences Amsterdam
Innoveren met Big dataOF
2
@JRHelmus / Father & partner/ Fiat X1/9 Innovator /
Lateral thinker / e-mobility big data researcher
Charge volume
Charge point address
Connection time
RFID
First remark
Deze presentatie is deels gebaseerd op onderstaand
artikel, verkrijgbaar voor leden op de PDMA.nl website
Second remark
balans te zoeken tussen complexiteit en for dummies
Geef dus vooral aan als iets te eenvoudig/bekend is
5
Part 1:
Wat is big data NIET
(op en vraag die niet gesteld is)
Big Data is niet het antwoord
Big Data is niet direct innovatie
(maar kan er wel toe leiden)
Big Data is niet één specifieke nieuwe methode
(maar een paraplu)
Big Data is in essentie niet nieuw
(maar een samen gang van 4 werelden)
1. Data Generatie – Sensoren, web2.0,
machine data,
2. Data opslag en werking – naast SQL
ook NOSQL (non-structured) data
opslag, streaming data, meta data
3. Data analyse – sneller, complexer,
beter maar vooral machine learning
(80’s) en deep learning
4. Data visualisatie – sneller, flexibeler,
intuïtiever
Data Generatie
Opslag en
verwerking
Statistische analyse
visualisatie
Bron: Gartner.com
10
Part 2:
Wat mag je verwachten
van Big Data analytics?
11
Complex
eenvoudig
Realtime
Past time
Business
intelligence
Proces
monitoring
Big Data analytics
Data mining
Technologische ontwikkelingen hebben voor een
verschuiving naar realtime analyses gezorgd.
Big data analytics verloopt volgens een duidelijke
methodologie
Bron:IDO-LAAD RAAKPRO voorstel & Gartner
Big data analytics verloopt volgens een duidelijke
methodologie
Bron:IDO-LAAD RAAKPRO voorstel & Gartner
6 typische analyses in relatie tot Big Data
Cluster analyse Classification Regression
Sentiment analyse Association rule learning Neuraal netwerk
Visualisatie van statistische technieken
Cluster analyse Classification analysis Regressie
Sentiment analyse Association Rule learning Neural network
Tan, P-N, Steinbach, M. and Kumar, V. (2005), Introduciton to Data Mining, Pearson
Eduction, Boston, MA
Met name machine learning algoritmes zijn sterk
ontwikkeld onder invloed van enorme datasets
Illustratie van deep learning algoritme
deeplearning.stanford.edu/
16
Part 3:
Big data als innovatie
18
Part 4:
Innoveren met big data
In het traditionele stage gate model is data niet
expliciet ingebouwd
Traditionele stage gate model
Data driven innovation kan innovatie versnellen en output
verhogen
Data driven stage gate model
Analysis
Transaction clustering
Consumer sensitivity
Consumer behavior
sementation
Consumer purchasing
prediction
Data testing
Agent based
consumer Simulation
Data based conjoint
analysis
Consumer purchasing
prediction
Transaction clustering
Evolutionairy
computation
Bron:Kusiak & Tang, 2006
21
Part 5:
Klant gedrag
Our dataset consists of >715,000 charge sessions
from charge point operators in 4 largest cities
Parameter Example Explanation
Charge point
address
Admiralengracht
44
Adress of the charge
point
Charge point
operator
Nuon Owner of the charge
point
Charging
service
provider
Essent Owner of the used
charging card
Charge point
city
Amsterdam
Charge point
postal code
1057EW ZIP code of the area of
the charge point
Volume 0,86 Charged energy [kWh]
Connection
time
0:14:23 Time the car was
connected
Start Date 18-04-2012 Date the session started
End Date 18-04-2012 Date the session ended
Start Time 23:20:55 Time the session started
End Time 23:35:18 Time the session ended
Charging
time
0:14:23 Time the car is actually
charging
RFID 60DF4D78 RFID code of a charging
card Charge volume
Charge point address
Connection time
RFID
The data is enriched with information from the municipality and Dutch Statistics Agency (CBS) such as parking
zones, neighborhoods, demographic & social information
Meetbaar maken van klantgedrag
Charge point addressRFID
Individuele klant
Meso niveau
Macro niveau
Sociale
interactie
Moment gebonden
gedrag
Recurring pattern
Sociale
interactie
Connection date time
Eigenschappen EV
EV Range
Max capaciteit
Lerend vermogen
Laad snelheid
Laad patroon
infrastructuur
Transitie moment unsteady
naar steady state
Patroon relatie
Andere gebuikers
aankomstpatroon
Time ratio
honkvastheid
loyaliteit
Connection date time
weersgevoeligheid
slijtage
wachtrijen
Lokale
dynamiek
honkvastheid
Klantgedrag kan wiskundig beschreven worden
waaruit middels cluster analyse klantgroepen ontstaan
Sign Explanation
Start time
Mean and standard deviation of the start time of first charge session of the pattern. This is
measured at the left side of the pattern, see Figure 5.
End time
Mean and standard deviation of the end time of last charge session of the pattern. This is
measured at the right side of the pattern see Figure 5.
Duration Mean and standard deviation of the connection time.
TBSweekdays
Mean and standard deviation of time between two charge sessions during weekdays.
TBSweekends
Mean and standard deviation of time between two charge sessions during weekdays.
kWh
Two types of parameters are taken into account. The mean and deviation of the kWh charged;
and the mean and standard deviation of kWh charged divided by largest charge session over all
charge sessions. The latter discounts the effect of the car type.
Charging point volatility
Variability of amount of charging points per charge session corrected by available charging
points per session. This parameter is used both absolute as well as relative. Absolute is the
mean amount of charging points user per charge session. Relative takes into account the
relevant available charging points per session for the specific EV user.
Time Ratio Mean and standard deviation of the charging time divided by connection time
C,L,kWh
Correlation between the time between two charge sessions and the amount of charged kWh of
the last session. For this parameter 0 is no correlation and 1 is maximum correlation.
C,S,TR
Correlation between time ratio and start time of last session. For this parameter 0 is no
correlation and 1 is maximum correlation.
Pattern type
Type of pattern as displayed in example figures. The pattern is formed by the percentage of
total of connection hours per hour of the day
Overzicht meetbaarheid gebruikersgedrag in
Laadpatronen worden gebruikt ter segmentering
At least six (car independent*) user types could be distinguished from the dataset
* Sub categories could be defined after taking PHEV/BEV differences into account
** user is regarded as visitor since all charge sessions occurred during weekends
0.00
2.00
4.00
6.00
8.00
10.00
12.00
14.00
16.00
18.00
1 3 5 7 9 11 13 15 17 19 21 23
Commuter
0.00
1.00
2.00
3.00
4.00
5.00
6.00
0 2 4 6 8 10 12 14 16 18 20 22
Car sharing car
0.00
1.00
2.00
3.00
4.00
5.00
6.00
7.00
8.00
1 3 5 7 9 11 13 15 17 19 21 23
Early Resident
0.00
1.00
2.00
3.00
4.00
5.00
6.00
7.00
1 3 5 7 9 11 13 15 17 19 21 23
Late resident
0.00
1.00
2.00
3.00
4.00
5.00
6.00
7.00
8.00
9.00
1 3 5 7 9 11 13 15 17 19 21 23
Visitor **
0
2
4
6
8
10
12
14
16
18
20
0 2 4 6 8 10 12 14 16 18 20 22
Taxi
Source: CHIEF database
Voorbeeld: Taxi ondernemers blijken een
stabiliserend gebruikspatroon te hebben
Gemiddelde grootte laadsessie versie standard deviatie en aantal laadsessies op t=T
Voorbeeld de time Ratio is a leidende factor for V2X applicatie
Note:
1. In Amsterdam the non-smart charging points directly start charging after connection
2. Slack exists only after charging is finished while connection remains
3. To identify max battery capacity the data requires 1 time ratio 100% session and 1 << 100% session
The time ratio is defined as the charge time divided by the connection time
Time Ratio is a leading factor for V2X applications
The time ratio is defined as the charge time divided by the connection time
Slack
Note:
1. Sessions with time ratio <<100% are best usable for V2X applications
2. Sessions with time ratio of 100% are not useful for V2X, these mostly occur at car sharing session
No slack for power delivery/ postponing
or slower charging, low V2X potential
Slack for other charging modalities,
thus high V2X potential
0
0.2
0.4
0.6
0.8
1
0 10 20 30 40 50 60 70 80 90
TimeRatio
kWh charged
Note: for this graph a subset of the data was used since not all charging times are present in the data
Predictive V2X technology based on charging behavior
reveals sweet spots for different applications
The dispersion in the graph is indicative for the predictability of the time ratio.
Time ratio versus kWh charged for Amsterdam
Potential sweet spot
for peak shaving
Potential sweet spot
for power delivery
Highv2x
potential
Lowv2x
potential
Source: CHIEF database
The avg kWh charged per session per user reveals several
potential clusters
Map of Amsterdam with avg kWh per user
Source: CHIEF database
Similar clusters were found for mean potential
kWh at start of session
Map of Amsterdam with mean potential kWh at start of session per user
Source: CHIEF database
Local mean time ratio displays a different pattern
Map of Amsterdam with mean time ratio per user
Low mean time ratios occur at different places than the previous slides display
Source: CHIEF databaseNote: a slightly different dataset was used due required to calculate the time ratio
ANY QUESTIONS
innoveren_met_big_data_jr_helmus
innoveren_met_big_data_jr_helmus
innoveren_met_big_data_jr_helmus

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innoveren_met_big_data_jr_helmus

  • 1. Big Data als innovatie PDMA Masterclass Big data @CISCO - Amsterdam Jurjen Helmus University of Applied Sciences Amsterdam Innoveren met Big dataOF
  • 2. 2 @JRHelmus / Father & partner/ Fiat X1/9 Innovator / Lateral thinker / e-mobility big data researcher Charge volume Charge point address Connection time RFID
  • 3. First remark Deze presentatie is deels gebaseerd op onderstaand artikel, verkrijgbaar voor leden op de PDMA.nl website
  • 4. Second remark balans te zoeken tussen complexiteit en for dummies Geef dus vooral aan als iets te eenvoudig/bekend is
  • 5. 5 Part 1: Wat is big data NIET
  • 6. (op en vraag die niet gesteld is) Big Data is niet het antwoord
  • 7. Big Data is niet direct innovatie (maar kan er wel toe leiden)
  • 8. Big Data is niet één specifieke nieuwe methode (maar een paraplu)
  • 9. Big Data is in essentie niet nieuw (maar een samen gang van 4 werelden) 1. Data Generatie – Sensoren, web2.0, machine data, 2. Data opslag en werking – naast SQL ook NOSQL (non-structured) data opslag, streaming data, meta data 3. Data analyse – sneller, complexer, beter maar vooral machine learning (80’s) en deep learning 4. Data visualisatie – sneller, flexibeler, intuïtiever Data Generatie Opslag en verwerking Statistische analyse visualisatie Bron: Gartner.com
  • 10. 10 Part 2: Wat mag je verwachten van Big Data analytics?
  • 11. 11 Complex eenvoudig Realtime Past time Business intelligence Proces monitoring Big Data analytics Data mining Technologische ontwikkelingen hebben voor een verschuiving naar realtime analyses gezorgd.
  • 12. Big data analytics verloopt volgens een duidelijke methodologie Bron:IDO-LAAD RAAKPRO voorstel & Gartner
  • 13. Big data analytics verloopt volgens een duidelijke methodologie Bron:IDO-LAAD RAAKPRO voorstel & Gartner
  • 14. 6 typische analyses in relatie tot Big Data Cluster analyse Classification Regression Sentiment analyse Association rule learning Neuraal netwerk Visualisatie van statistische technieken Cluster analyse Classification analysis Regressie Sentiment analyse Association Rule learning Neural network Tan, P-N, Steinbach, M. and Kumar, V. (2005), Introduciton to Data Mining, Pearson Eduction, Boston, MA
  • 15. Met name machine learning algoritmes zijn sterk ontwikkeld onder invloed van enorme datasets Illustratie van deep learning algoritme deeplearning.stanford.edu/
  • 16. 16 Part 3: Big data als innovatie
  • 18. In het traditionele stage gate model is data niet expliciet ingebouwd Traditionele stage gate model
  • 19. Data driven innovation kan innovatie versnellen en output verhogen Data driven stage gate model Analysis Transaction clustering Consumer sensitivity Consumer behavior sementation Consumer purchasing prediction Data testing Agent based consumer Simulation Data based conjoint analysis Consumer purchasing prediction Transaction clustering Evolutionairy computation Bron:Kusiak & Tang, 2006
  • 21. Our dataset consists of >715,000 charge sessions from charge point operators in 4 largest cities Parameter Example Explanation Charge point address Admiralengracht 44 Adress of the charge point Charge point operator Nuon Owner of the charge point Charging service provider Essent Owner of the used charging card Charge point city Amsterdam Charge point postal code 1057EW ZIP code of the area of the charge point Volume 0,86 Charged energy [kWh] Connection time 0:14:23 Time the car was connected Start Date 18-04-2012 Date the session started End Date 18-04-2012 Date the session ended Start Time 23:20:55 Time the session started End Time 23:35:18 Time the session ended Charging time 0:14:23 Time the car is actually charging RFID 60DF4D78 RFID code of a charging card Charge volume Charge point address Connection time RFID The data is enriched with information from the municipality and Dutch Statistics Agency (CBS) such as parking zones, neighborhoods, demographic & social information
  • 22. Meetbaar maken van klantgedrag Charge point addressRFID Individuele klant Meso niveau Macro niveau Sociale interactie Moment gebonden gedrag Recurring pattern Sociale interactie Connection date time Eigenschappen EV EV Range Max capaciteit Lerend vermogen Laad snelheid Laad patroon infrastructuur Transitie moment unsteady naar steady state Patroon relatie Andere gebuikers aankomstpatroon Time ratio honkvastheid loyaliteit Connection date time weersgevoeligheid slijtage wachtrijen Lokale dynamiek honkvastheid
  • 23. Klantgedrag kan wiskundig beschreven worden waaruit middels cluster analyse klantgroepen ontstaan Sign Explanation Start time Mean and standard deviation of the start time of first charge session of the pattern. This is measured at the left side of the pattern, see Figure 5. End time Mean and standard deviation of the end time of last charge session of the pattern. This is measured at the right side of the pattern see Figure 5. Duration Mean and standard deviation of the connection time. TBSweekdays Mean and standard deviation of time between two charge sessions during weekdays. TBSweekends Mean and standard deviation of time between two charge sessions during weekdays. kWh Two types of parameters are taken into account. The mean and deviation of the kWh charged; and the mean and standard deviation of kWh charged divided by largest charge session over all charge sessions. The latter discounts the effect of the car type. Charging point volatility Variability of amount of charging points per charge session corrected by available charging points per session. This parameter is used both absolute as well as relative. Absolute is the mean amount of charging points user per charge session. Relative takes into account the relevant available charging points per session for the specific EV user. Time Ratio Mean and standard deviation of the charging time divided by connection time C,L,kWh Correlation between the time between two charge sessions and the amount of charged kWh of the last session. For this parameter 0 is no correlation and 1 is maximum correlation. C,S,TR Correlation between time ratio and start time of last session. For this parameter 0 is no correlation and 1 is maximum correlation. Pattern type Type of pattern as displayed in example figures. The pattern is formed by the percentage of total of connection hours per hour of the day Overzicht meetbaarheid gebruikersgedrag in
  • 24. Laadpatronen worden gebruikt ter segmentering At least six (car independent*) user types could be distinguished from the dataset * Sub categories could be defined after taking PHEV/BEV differences into account ** user is regarded as visitor since all charge sessions occurred during weekends 0.00 2.00 4.00 6.00 8.00 10.00 12.00 14.00 16.00 18.00 1 3 5 7 9 11 13 15 17 19 21 23 Commuter 0.00 1.00 2.00 3.00 4.00 5.00 6.00 0 2 4 6 8 10 12 14 16 18 20 22 Car sharing car 0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 1 3 5 7 9 11 13 15 17 19 21 23 Early Resident 0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 1 3 5 7 9 11 13 15 17 19 21 23 Late resident 0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00 1 3 5 7 9 11 13 15 17 19 21 23 Visitor ** 0 2 4 6 8 10 12 14 16 18 20 0 2 4 6 8 10 12 14 16 18 20 22 Taxi Source: CHIEF database
  • 25. Voorbeeld: Taxi ondernemers blijken een stabiliserend gebruikspatroon te hebben Gemiddelde grootte laadsessie versie standard deviatie en aantal laadsessies op t=T
  • 26. Voorbeeld de time Ratio is a leidende factor for V2X applicatie Note: 1. In Amsterdam the non-smart charging points directly start charging after connection 2. Slack exists only after charging is finished while connection remains 3. To identify max battery capacity the data requires 1 time ratio 100% session and 1 << 100% session The time ratio is defined as the charge time divided by the connection time
  • 27. Time Ratio is a leading factor for V2X applications The time ratio is defined as the charge time divided by the connection time Slack Note: 1. Sessions with time ratio <<100% are best usable for V2X applications 2. Sessions with time ratio of 100% are not useful for V2X, these mostly occur at car sharing session No slack for power delivery/ postponing or slower charging, low V2X potential Slack for other charging modalities, thus high V2X potential
  • 28. 0 0.2 0.4 0.6 0.8 1 0 10 20 30 40 50 60 70 80 90 TimeRatio kWh charged Note: for this graph a subset of the data was used since not all charging times are present in the data Predictive V2X technology based on charging behavior reveals sweet spots for different applications The dispersion in the graph is indicative for the predictability of the time ratio. Time ratio versus kWh charged for Amsterdam Potential sweet spot for peak shaving Potential sweet spot for power delivery Highv2x potential Lowv2x potential Source: CHIEF database
  • 29. The avg kWh charged per session per user reveals several potential clusters Map of Amsterdam with avg kWh per user Source: CHIEF database
  • 30. Similar clusters were found for mean potential kWh at start of session Map of Amsterdam with mean potential kWh at start of session per user Source: CHIEF database
  • 31. Local mean time ratio displays a different pattern Map of Amsterdam with mean time ratio per user Low mean time ratios occur at different places than the previous slides display Source: CHIEF databaseNote: a slightly different dataset was used due required to calculate the time ratio

Editor's Notes

  1. Prescriptive analytics not only anticipates what will happen and when it will happen, but also why it will happen. Further, prescriptive analytics suggests decision options on how to take advantage of a future opportunity or mitigate a future risk and shows the implication of each decision option. Prescriptive analytics can continually take in new data to re-predict and re-prescribe, thus automatically improving prediction accuracy and prescribing better decision options.
  2. Prescriptive analytics not only anticipates what will happen and when it will happen, but also why it will happen. Further, prescriptive analytics suggests decision options on how to take advantage of a future opportunity or mitigate a future risk and shows the implication of each decision option. Prescriptive analytics can continually take in new data to re-predict and re-prescribe, thus automatically improving prediction accuracy and prescribing better decision options.
  3. Twee vormen van data gebruik = Data mining = Probleem gestuurde data analyse http://youtu.be/pgaEE27nsQw Proceedings of the 36th International Computers and Industrial Engineering Conference, C&IE 2006, June 2006, Taipei, Taiwan, pp.1-8.
  4. Bb
  5. Give several examples Sweet spot for peak shaving when applied Sweet spot for household power delivery
  6. Avg kwh
  7. select RFID, usetype as [Usertype], PostalCode as [Most visited postalcode], [localTimeratio] from ( select TBL_ChargeSessions.RFID, postalcode, count(PostalCode) as [Count of Postalcode], pb.[Max count], AVG([ChargeTime]/[ConnectionTime]) as [localTimeratio] from TBL_ChargeSessions left outer join ( select RFID, MAX([Count of postalcode]) as [Max count] from ( select RFID, postalcode, count(postalcode) as [Count of postalcode] from TBL_ChargeSessions group by rfid,PostalCode ) as ps group by RFID ) as pb on TBL_ChargeSessions.RFID = pb.RFID where City = 'Amsterdam' and kWh>1 and [ConnectionTime]> ChargeTime group by TBL_ChargeSessions.RFID, PostalCode, [Max count] ) as po left outer join TBL_RFID on RFID = TBL_RFID.RIFD where [Count of Postalcode] = [Max count] order by localTimeratio desc