MY PERSONAL BRANDING
EXPERIENCE
Jay Ningen
CAREER/PROFESSIONAL GOALS

Long term: find job tailored to my
skillset
Short term: Find job that you’re
good at
Long term:...
SKILLS NEEDED

Oral communication
Written communication
Client service
Technology
Organization
WORDPRESS CMS STRATEGY

• www.JNingenPR.wordpress.com
• Target group A: scholars, professionals, journalists, activists
• ...
INSPIRATION

• April 2013: Boston Marathon
Bombing
• Networks can’t keep up with
Twitter
• His tweets
• Police tweets
RECENT POSTS

Syria’s Civil War: Coverage Unlike
Any Before

Typhoon Haiyan: Filipinos use
social media to ensure no victi...
WP STATS

• 123 views
• 5 comments
• Most viewed day: Wednesday,
November 25th
TOP VIEWS BY COUNTRY
TWITTER
@JNINGENPR
TARGET AUDIENCE

•
•
•
•
•
•

Potential employers
Recruiters
PR professionals
Students/teachers/professors
Industry/though...
3 GOALS

1.
2.
3.

Classroom
participation/microblogging
Wordpress reach
Professional/personal
expression
PEOPLE I FOLLOW
TWEETSTATS
TWEETSTATS
BEST ENGAGEMENT

• #VAsocialmediaPR
• During class hours
FINAL STATS
Followers……………27
Following……………28
Total tweets…………144
LINKEDIN
www.linkedin.com/in/jayningen
AUDIENCE

•
•
•
•

Recruiters
Employers
Professionals
etc…
CONTENT ACHIEVEMENT:
LINKEDIN

Establish personal brand as:
Credible
Dependable
Experienced

Well-motivated

Dynamic resum...
INCREASE REACH:
INTEREST GROUPS
NUMBERS AND SCORES
Flickr : JNingenPR1
http://www.flickr.com/photos/105486622@N02/
OTHER PLATFORMS
SlideShare: http://www.slideshare.net/JNingenPR

OTHER PLATFORMS
HOOTSUITE UNIVERSITY
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My personal branding experience

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Brief presentation on the various social media accounts used during the fall semester at Salisbury University Senior Seminor CMAT 490

Published in: Technology, Business
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Transcript of "My personal branding experience"

  1. 1. MY PERSONAL BRANDING EXPERIENCE Jay Ningen
  2. 2. CAREER/PROFESSIONAL GOALS Long term: find job tailored to my skillset Short term: Find job that you’re good at Long term: Eventually return south Short term: explore options in armed services
  3. 3. SKILLS NEEDED Oral communication Written communication Client service Technology Organization
  4. 4. WORDPRESS CMS STRATEGY • www.JNingenPR.wordpress.com • Target group A: scholars, professionals, journalists, activists • Group B: Potential employers, corporate recruiters, nonprofit leaders, business owners employees • Group C: Students, employees of Shore Up! Inc.
  5. 5. INSPIRATION • April 2013: Boston Marathon Bombing • Networks can’t keep up with Twitter • His tweets • Police tweets
  6. 6. RECENT POSTS Syria’s Civil War: Coverage Unlike Any Before Typhoon Haiyan: Filipinos use social media to ensure no victim goes unaided Michigan Football Coach Has a Message for Social Media Bashers Spike Lee Sued Over George Zimmerman Tweet When Hashtags Go Wrong: #McDStories Cops Use Social Media to Catch Perps
  7. 7. WP STATS • 123 views • 5 comments • Most viewed day: Wednesday, November 25th
  8. 8. TOP VIEWS BY COUNTRY
  9. 9. TWITTER @JNINGENPR
  10. 10. TARGET AUDIENCE • • • • • • Potential employers Recruiters PR professionals Students/teachers/professors Industry/thought leaders businesses
  11. 11. 3 GOALS 1. 2. 3. Classroom participation/microblogging Wordpress reach Professional/personal expression
  12. 12. PEOPLE I FOLLOW
  13. 13. TWEETSTATS
  14. 14. TWEETSTATS
  15. 15. BEST ENGAGEMENT • #VAsocialmediaPR • During class hours
  16. 16. FINAL STATS Followers……………27 Following……………28 Total tweets…………144
  17. 17. LINKEDIN www.linkedin.com/in/jayningen
  18. 18. AUDIENCE • • • • Recruiters Employers Professionals etc…
  19. 19. CONTENT ACHIEVEMENT: LINKEDIN Establish personal brand as: Credible Dependable Experienced Well-motivated Dynamic resume
  20. 20. INCREASE REACH: INTEREST GROUPS
  21. 21. NUMBERS AND SCORES
  22. 22. Flickr : JNingenPR1 http://www.flickr.com/photos/105486622@N02/ OTHER PLATFORMS
  23. 23. SlideShare: http://www.slideshare.net/JNingenPR OTHER PLATFORMS
  24. 24. HOOTSUITE UNIVERSITY
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