The document discusses the relationship between public relations (PR) and journalism. It argues that PR has advantages over journalism, as PR practitioners have more mediums to communicate through like newspapers, magazines, radio, television and social media. This makes PR more powerful than journalism. Additionally, PR offers better career growth potential with smoother transitions and less risk of abrupt job loss. Meanwhile, public interest journalism serves as the antithesis to media's negative aspects like fake news and censorship by exposing corruption and holding wrongdoers accountable.

1. Is PR an Anti-Thesis of Journalism?
• The publics in Journalism
• Journalism is nothing without Public
• PR can survive without Journalism
• Journalism can’t exist without PR
Ashok Kumar Sharma, D.Phil.

2. Who buys Social Media, Micro Blogs, Blogs,
Streaming and Media Sharing?
 Public created stuff is possible
 Journalism created public not possible
 Public or Citizen Journalism is more credible
 “Public Related NEWS Related Public”
 Website clicks dominate the modern journalism
 No PR possible using clicks only
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Ashok Kumar Sharma, D.Phil.

3. There’s Public Interest Journalism
but not vice versa. Why?
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• Public interest journalism could be
considered the antithesis of media’s
darker side, which includes fake
news, propaganda, censorship and
voyeurism.
• The outcomes of public interest
reporting can expose corruption,
launch royal commissions, remove
improper politicians from office, and
jail wrongdoers.
Ashok Kumar Sharma, D.Phil.

4. The Difference Between PR and Journalism?
 PR practitioners have more mediums
than Journalists to communicate their
messages, including newspapers,
magazines, radio, television and social
media.
 That makes the PR far more powerful and
superior than the journalism.
 The PR has more employability potential
than the journalism only.
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Ashok Kumar Sharma, D.Phil.

5. What a PR and a Journo BOTH Do?
A PR and a Journo both
Inform the public,
Influence the public opinion
Advocate various causes
Convey some message to their audience
Use more than two mediums
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Ashok Kumar Sharma, D.Phil.

6. Rise of Social Journalism
Just think What
caused this abrupt growth?
Is it need to relate?
Need to report?
Need to share?
Feel good?
Feel like a journalist?
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Ashok Kumar Sharma, D.Phil.

7. The PR people value feedback
Their Business expanding
Know a lot about journalism
More friendly & social
Ready to answer
Want a credible and great story
Why PR People Better than the Journalists7
Ashok Kumar Sharma, D.Phil.

8. Imagine whose job more unsafe?
Never behave aggressively
Remain popular mostly
Career transitions are smoother
Better career growth, rise and perks
A PR normally manages many journalists
No abrupt career loss
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Ashok Kumar Sharma, D.Phil.

9. Journalism & Mass Communication have
10X Employability
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Ashok Kumar Sharma, D.Phil.

10. Thanks a lot for listening
Now we are open for questions and answers.
You may get personal audience for free at
my mobile 9650699996
Email : admin@ashokkumarsharma.com
Blessings
Ashok Kumar Sharma, D.Phil.
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