4. Principles
An efficient business writing
•
is clear and concise
•
provides information needed
•
communicates courteously and positively
5. Common Layout
Three-part plan
•
Head
Who(m), What, When
•
Body
previous contact/ introduction/
background
purpose
Core
wh-questions
Conclusion
•
Introduction
expected action/response
End
Complimentary closing
Signature block
6. Language & Style
An efficient writer should
•
Keep the writing short, simple (KISS), &
accurate
•
Use affirmative form, positive words &
expressions
•
Use passive voice appropriately
•
Communicate naturally & politely
