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Advanced PROFESSIONAL SECRETARY
Training
Role of Professional Secretary
in Business Competitive Environment
By : Kanaidi, ...
Business Competitive Environment
Social
Demographic
Economic
Technologic
Political and Legal
Competitive
External
Environm...
Chapter 2 Version 3e 3
External Marketing Environment
Demographics
Social
Change
Economic
Conditions
Political &
Legal Fac...
Business Competitive Environment
Porter Competitive Model
Intra-Industry
Rivalry
Strategic Business Unit
Bargaining
Power
...
• There are many different types of secretary, in many
different jobs, each one is task to do many different
things.
• The...
• The secretaries often do more of the running of
organizations than the others.
• The secretaries interface between all t...
• Secretarial & Administrative Role
> Responsibilities
> Skills
> Qualities
• Developing A Professional Image
> Profession...
• Communication
> The Impact Of Body Language, Words, & Tone Of Voice
> Active Listening
> Questioning For Clarity
• How T...
1. Organized and detail oriented.
2. Puts the boss's and company's "best foot forward" since he/she will most
likely come ...
1. Terorganisir dan detail oriented.
2. Menempatkan bos dan "kaki ke depan terbaik" perusahaan karena ia
kemungkinan besar...
Since the secretary is the key communication link,
constant and efficient communication is vital.
– The secretary is the o...
Language :
 It is the raw materials.
 Both writing and speaking are essential.
 Letters represent the company.
 Indiv...
Professional reading :
 By reading trade journals for each area of economy
and for each profession.
 Develop skimming s...
A Professional Manner:
 Uniform clothing.
 Following the lead of executive in office style.
 Secretary can be moved up...
• Excellent working knowledge of Windows application
• A high level of accuracy is required with a good typing
speed in co...
Ω Problem StatementΩ Mapping Ω Strategic Direction ►►► Conclusion
16
Contact Us :
Kanaidi, SE., M.Si (Trainer & Dosen, Pen...
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Advanced PROFESSIONAL SECRETARY Training_Role of Professional Secretary in Business Competitive Environment

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Contact (PEMATERI): Kanaidi, SE., M.Si., cSAP
e-mail : kanaidi963@gmail.com atau kanaidi@yahoo.com
HP. +62 812 2353 284, +62 878 2298 4716 Telp/Fax : +62 22-4267749
WA. : 0812 2353 284 Pin BB : 79D6107F
Facebook : kanaidi.kenpartii

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Advanced PROFESSIONAL SECRETARY Training_Role of Professional Secretary in Business Competitive Environment

  1. 1. Advanced PROFESSIONAL SECRETARY Training Role of Professional Secretary in Business Competitive Environment By : Kanaidi, SE., M.Si 11-12 Oktober 2016 kanaidi963@gmail.com HP.08122353284
  2. 2. Business Competitive Environment Social Demographic Economic Technologic Political and Legal Competitive External Environmental Factors External Marketing Environment
  3. 3. Chapter 2 Version 3e 3 External Marketing Environment Demographics Social Change Economic Conditions Political & Legal Factors Technology Competition Environmental Scanning Target Market Product Distribution Promotion Price External Environment is not controllable Ever-Changing Marketplace 4P/7P A defined group most likely to buy a firm’s product. Target Market ;
  4. 4. Business Competitive Environment Porter Competitive Model Intra-Industry Rivalry Strategic Business Unit Bargaining Power of Buyers Bargaining Power of Suppliers Substitute Products and Services Potential New Entrants Source: Michael E. Porter “Forces Governing Competition in Industry Harvard Business Review, Mar.-Apr. 1979
  5. 5. • There are many different types of secretary, in many different jobs, each one is task to do many different things. • They are like a personal assistant who will ensure that the person they are working for keeps a tight schedule, appointments, meetings, some run errands, book hotels, typing and much, much more. Many types of secretary
  6. 6. • The secretaries often do more of the running of organizations than the others. • The secretaries interface between all the departments, customers, vendors and information flow so that the leader can use their time effectively • A good secretary can make an organization a success and a poor one can increase the risk of failure A secretary's role therefore is to keep the process flow of information, meetings, contacts and feedback loop intact at all times. Understand that :
  7. 7. • Secretarial & Administrative Role > Responsibilities > Skills > Qualities • Developing A Professional Image > Professional Appearance >Timekeeping & Punctuality > Introduction To Office Ethics • Managing Stress > Identifying Stress > Stress Busting Techniques Role of Professional Secretary
  8. 8. • Communication > The Impact Of Body Language, Words, & Tone Of Voice > Active Listening > Questioning For Clarity • How To Improve Written Business Communication • Telephone Skills > How To Deal With Callers Professionally > Telephone Etiquette > 'Do's & Do Nots' Of Answering The Telephone • Saying 'No' Constructively • How To Handle Your Boss Role of Professional Secretary ….
  9. 9. 1. Organized and detail oriented. 2. Puts the boss's and company's "best foot forward" since he/she will most likely come in contact with clients before the boss does. 3. Always answers the phone and greets visitors with a smile on his/her face and in his/her voice. 4. Has up-to-date skills and the ability to learn new skills and procedures with ease. 5. Knows when to keep his/her mouth shut and when not to. Doesn't quibble over the small stuff. 6. Listens well and presents solutions rather than dwell on problems. 7. Presents a professional appearance and attitude at all times. Doesn't bring personal problems to work. 8. Follows through quickly and efficiently with all tasks. 9. Terrific spelling and grammar skills, and knows how to interpret the boss's hieroglyphics! 10. Remembers the pressures the boss is under and doesn't bother the boss with every little problem. Top 10 Qualities of a Great Secretary
  10. 10. 1. Terorganisir dan detail oriented. 2. Menempatkan bos dan "kaki ke depan terbaik" perusahaan karena ia kemungkinan besar akan bertemu dengan klien sebelum bos tidak. 3. Selalu menjawab telepon dan menyapa pengunjung dengan senyum di / wajahnya dan di / suara. 4. Memiliki up-to-date keterampilan dan kemampuan untuk mempelajari keterampilan baru dan prosedur dengan mudah. 5. Tahu kapan untuk menjaga / menutup mulut bos dan kapan tidak. Tidak berdalih atas hal-hal kecil. 6. Mendengarkan baik dan menyajikan solusi daripada memikirkan masalah. 7. Menyajikan penampilan profesional dan sikap setiap saat. Tidak membawa masalah pribadi ke tempat kerja. 8. Mengikuti dgn cepat dan efisien tentang semua tugas. 9. Miliki keterampilan yg hebat dalam ejaan dan tata bahasa, dan tahu bagaimana menafsirkan hieroglif bos! 10. Mengingat tekanan bos berada di bawah dan tidak mengganggu bos dengan setiap masalah kecil.
  11. 11. Since the secretary is the key communication link, constant and efficient communication is vital. – The secretary is the officer in charge of responding to all requests and inquiries. Correspondence (Communication)
  12. 12. Language :  It is the raw materials.  Both writing and speaking are essential.  Letters represent the company.  Individual reach a top management position by good speaking.  The secretary’s responsibility mainly is to check details of grammer, speling, and puntuation. Top The tools of Professional Secretary
  13. 13. Professional reading :  By reading trade journals for each area of economy and for each profession.  Develop skimming system by the table of contents as a guide.  Reading magazines such as “The Secretary”, Fortune”, and “Business Week”, etc. Top The tools of Professional Secretary ….
  14. 14. A Professional Manner:  Uniform clothing.  Following the lead of executive in office style.  Secretary can be moved upward with the boss.  The professional does not spend company time on personal phone calls, in clock watching, or in being late. Top The tools of Professional Secretary ….
  15. 15. • Excellent working knowledge of Windows application • A high level of accuracy is required with a good typing speed in copy and audio, preferably 55-60 words per minute • Able to display initiative, proactivity, professionalism and confidence • Experience of electronic diary management • Needs to be articulate and able to demonstrate discretion • Ability to exercise appropriate level of judgement • Excellent and professional telephone skills • Ability to prioritise workload and work under pressure with a flexible approach The Secretary Requirements Examples :
  16. 16. Ω Problem StatementΩ Mapping Ω Strategic Direction ►►► Conclusion 16 Contact Us : Kanaidi, SE., M.Si (Trainer & Dosen, Penulis, Peneliti, dan PeBisnis) e-mail : kanaidi@yahoo.com atau kanaidi@poltekpos.ac.id Telp : 022-2005972 atau 022-2009570 ext.118 Fax : 022-2009568 HP. 0812 2353 284 www.verysuccess.blogspot.com www.ken-kanaidi.blogspot.com www.pemimpin.unggul.com www.google.com “kanaidi” www.formulabisnis.com/?id=ken_kanaidi

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