1. MANAGE YOU CREATIVITY 2 December 2010 Becky Verthé, Pieter Michiels

2. Industrial Design Center is a knowledge center and a communication platform between the industry and the education, research and development programs of the Howest University College. Howest offers a Bachelor in Industrial Product Design and a Master in Industrial Design Engineering. Industrial Design Center has several fields of expertise: traditional, rapid & virtual prototyping, lighting technology, design methodology and creativity, sustainable product design and user-centered design. Industrial Design Center puts its advanced equipment at the disposal of external users, organizes thematic training, attaches importance to a network of specialist partners and service providers and assists in multi-disciplinary projects with companies (demand driven research projects, workshops with students, final projects, internships). The synergy between industry and education leads to a materialization of academic research results and to services towards companies and non-profit organizations.

3. WHO CELL CREATIVITY – INDUSTRIAL DESIGN CENTER/HOWEST WHAT RESEARCH, EDUCATION AND SERVICE IN APPLIED CREATIVITY HISTORY TETRA (IWT), EFRO, INTERREG IV B

4. CREATIVITY

5. [ DESIGNER] [ TECHNICIAN OR WORKMAN] [ RESEARCHER ] [ MANAGER ] How can we stimulate creativity within companies and the educational systems of today. How can we make it tangible?

6. CREATIVITY MYTHS

7. YOU ARE CREATIVE OR YOU’RE NOT!

8. STRUCTURES ARE BAD FOR CREATIVE THINKING

9. THE LONGER THE BRAINSTORM CONTINUES, THE BETTER

10. Commonreactions CREATIVITY TYPICAL REACTIONS…

11. “BRAINSTORMING, WE KNOW AND USE IT ALREADY…”

12. “Drillforoil? Youmeandrillinto the ground to try and findoil? You’re crazy.” Drillerswhom Edwin L.Draketried to enlist to his project to drillforoil, 1859 “A rocket will never be able to leave the Earth’s atmosphere.” New York Times, 1936 “IT IS IMPOSSIBLE!”

13. “I HAVE NO TIME FOR CREATIVITY!”

14. DEFINITION

16. THINKING SYSTEM: PATTERNS & ROUTINES BREAK ‘THROUGH’& CREATIVE THINKING

17. ATTITUDE CREATIVITY KNOWLEDGE SKILLS

18. CREATIVITY ORDER & CHAOS

19. HOW ‘WELL-ORGANIZED’ PEOPLE DEAL WITH THE WORLD

20. HOW ‘CHAOTIC’’ PEOPLE LOOK AT THE WORLD

21. STRUCTURED PEOPLENEED INSPIRATIONCHAOTIC PEOPLENEED A METHOD

22. METHOD 4-step-method INSPIRATION visual and interactive open-source database www.innowiz.be CONTEXT techniques fit are do not fit in the context, set made-to-measure

23. METHOD

24. TRIZ BASIS

25. INNOWIZ TRANSLATION

27. CREATIVITY ITERATIVE THINKING

28. ITERATIVE THINKING IDEA IDEA SELECTION GENERATION PROBLEM IDEA DEFINITION REALISATION

29. CREATIVITEIT MINDSWITCHING

30. PROBLEM DEFINITION ATTITUDE Research journalist, reporter on the spot, searching for boundaries, information and defining the assignment (box) & looking for opportunities (out of the box). POINTS OF INTEREST question (need or opportunity), stakeholders, deadlines, planning, deliverables, possibilities, restrictions, strengths and weaknesses.

31. IDEA GENERATION ATTITUDE stand-up comedian, advertiser, adventurer. Open up, accept, let go. POINTS OF INTEREST Many ideas, speed, flexibility, keep moving, don’t stop until the deadline is reached.

32. IDEA SELECTION ATTITUDE Lawyer, retrieve useful information from a wild bunch of ideas, collect evidences and arguments, prepare a plea, prepare a plan B. POINTS OF INTEREST Trim, underpin, rank, enrich.

33. IDEA COMMUNICATION ATTITUDE Salesman, politician, negotiator, crisis manager,… POINTS OF INTEREST Restructure your story according to the audience, focus on the interest of your audience, create a win-win…

34. INSPIRATION

35. IDEA GENERATION PROBLEM DEFINITION IDEA GENERATION IDEA GENERATION

36. TIME TEAM THINK TYPE PHASE

37. CREATIVITY TOOLS DIGITAL ANALOG [ Visual Thesaurus] [ More inspiration ] [ Post-it wall ] [ Sketching ] [ Tilt viewer ] [ Many eyes] [ Rapid prototyping ] [ Moodboard ] INTERACTIEF| COMMUNITY | HYPERLINKS

38. NED HERRMANN BRAIN Nick Souter, breakthrough thinking

39. THINK THE QUESTION IS NOT,"How smart am I?“ IT’S RATHER,HOW am I smart? HOWARD GARDNER

40. CONTEXTUAL

41. CREATIVITY A PERSONAL MATTER

43. DEFINITION Define the playground of yourproblem, draw the box you want to think out of. Become a specialist in this topic you are workingon. Redefine things in a challenging way.Take a deep breath before you start…

44. PROBLEM DEFINITION WORDLE.NET Generate word cloudsfromlargetexts

45. PROBLEM DEFINITION VISUAL THESAURUS www.visualthesaurus.net

46. PROBLEM DEFINITION BOUNDARY EXAMINATION Verhogen van de stijfheid van lichtgewichtthermoplastische composiet structuur met als doel te komen tot nieuw hardschaligkofferconcept met 2- of 3- puntssluiting.

47. PROBLEM DEFINITION WIKIMINDMAP http://www.wikimindmap.org

48. PROBLEM DEFINITION SYSTEM OPERATOR Usedby CREAX (9 windows)

49. PROBLEM DEFINITION GOOGLE SWIRL http://image-swirl.googlelabs.com/

50. EXPLORATION Maximizeyourideas. Aimforquantity.Improvise, move fast, changeyour point of view, zoom in & out and in again.Check yourhair…

51. IDEA GENERATION TAGNAUTICA http://www.quasimondo.com/tagnautica.php

52. IDEA GENERATION BUBBL.US Free web applicationfor brainstorming online https://bubbl.us/beta/

53. IDEA GENERATION OSBOURNE CHECKLIST Substitute Who else instead?What else instead?Other ingredient?Other material?Other process?Other power?Other place?Other approach?Other tone of voice? Adapt What else is like this?What other idea does this suggest?Does the past offer parallel?What could I copy?Whom could I emulate? New twist?Change meaning, color, motion, sound, odor, form, shape?Other shapes? Magnify What to add?More time?Greater frequency?Stronger?Higher?Longer?Thicker?Extra Value?Plus ingredient?Duplicate?Multiply?Exaggerate? Modify New twist?Change meaning, color, motion, sound, odor, form, shape?Other shapes? Reverse Transpose positive and negative?How about opposites?Turn it backward?Turn it upside down?Reverse roles?Change shoes?Turn tables?Turn other cheek? Rearrange Interchange components?Other pattern?Other layout?Other sequence?Transpose cause and effect?Change pace?Change schedule? Combine How about a blend, an alloy, an assortment, an ensemble?Combine units? Combine purposes? Combine appeals?Combine ideas? Eliminate What to subtract? Smaller?Condensed?Miniature?Lower?Shorter?Lighter?Omit?Streamline?Split up?Understate? Put to other uses New ways to use as is?Other uses if modified?

54. IDEA GENERATION SOUNDSNAP http://www.soundsnap.com/

55. IDEA GENERATION PATENT DATABASES http://www.google.com/patents

56. IDEA GENERATION BRAINWRITING 6 – 3 – 5 108 ideas in 30 minutes

57. IDEA GENERATION SUPERHEROES Howwould … meet thischallenge? http://www.gocreate.com/tools/index.htm

58. IDEA GENERATION FLICKRwww.flickr.com TAGGALAXYwww.taggalaxy.com COLRPICKR http://krazydad.com/colrpickr/ RETRIEVR http://labs.systemone.at/retrievr

59. IDEA GENERATION SPEZIFY – INSPIRED SEARCH www.spezify.com

60. IDEA GENERATION ASK NATURE Howwould nature solve…? www.asknature.com

61. SELECTION Combine, enrich and developyourideas.Select the fittest ideas and rank them.Accept and let go…

62. IDEA SELECTION STICKING DOTS Intuïtieve voorkeuren.

63. IDEA SELECTION COCD BOX

64. IDEA SELECTION DOODLE www.doodle.com

65. IDEA SELECTION PAIRED COMPARISON

66. IDEA SELECTION SIX THINKING HATS (Edward de Bono) Beoordeel uw ideeën vanuit verschillende perspectieven

67. MATERIALIZATION Build a story, makeitreal, spread yourvision.Exciteyourcolleagues, look for partnerships.Relax for a while…Now move on to the next level.

68. IDEA COMMUNICATION IDEA SHEET TITLE TEXT: WHAT IS IT? WHAT DOES IT? ……………………………………………

69. IDEA COMMUNICATION STORY BOARD / SCENARIO

70. IDEA COMMUNICATION SKETCH

71. IDEA COMMUNICATION PROTOTYPING

72. IDEA COMMUNICATION PECHA KUCHA 20 slides, 20 seconden, 6.40 minuten

73. IDEA COMMUNICATION MOOD WALL

74. IDEA COMMUNICATION STIXY http://www.stixy.com/

75. IDEA COMMUNICATION MADE TO STICK Sellyour top idea and makeit even stronger. (Chip & Dan Heath) Simple – Unexpected – Concrete – Credible – Emotional – Story

77. INNOWIZ TOOLBOX OP MAAT

78. contact: Industrial Design Center Howest Marksesteenweg 58 8500 Kortrijk 056 24 12 68 info@innowiz.be info@innowiz.be