The Chief Consumer Officer: Outside-in thinkng to survive massive change by Tom De Ruyck at 'Discover the power of ambassadors' event by BuboBox and Social Seeder on Monday June 2, 2014 in Brussels (BE).

2. Massive change
@TOMDERUYCK

3. Many possible futures
@TOMDERUYCK

4. Structural Collaboration
with consumers
@TOMDERUYCK

5. ‘For impact, speed is at least
as important as the weight you
can put behind it’
Stan Knoops – Unilever R&D
@TOMDERUYCK

6. @TOMDERUYCK

7. notFaking it
@TOMDERUYCK

8. notDoing everything
consumers ask
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9. notHaving no strategy
@TOMDERUYCK

10. We need to make Consumers an
integral part of everything we do!
Mariken Kimmels – H.J. Heinz
@TOMDERUYCK

11. Challenge accepted?
@TOMDERUYCK

12. @TOMDERUYCK

13. #2
Activation of
internal stakehol-
ders to take rele-
vant action
#1
Consumer
collaboration
initiatives
#3
Inspiring and
empowering
employees at
all levels
#4
Leverage of
results & culture
externally
#5
Impact
measurement
Lead and
coordinated
by the Chief
Consumer
Officer
@TOMDERUYCK

14. Consumer
collaboration
initiatives
#1
@TOMDERUYCK

15. Reactive & proactive
#1
@TOMDERUYCK

16. Discovering new
opportunities
#1
@TOMDERUYCK

17. Bringing down the silos
#1
@TOMDERUYCK

18. Even the CFO will be happy!
#1
@TOMDERUYCK

19. Keeping
onGOing
GOing
#1
@TOMDERUYCK

20. #1
@TOMDERUYCK

21. Avoid a Collaboration Hangover! #1
@TOMDERUYCK

22. Ambassador Team
#1
@TOMDERUYCK

23. #2
Activation of
internal stakeholders
to take relevant
action
@TOMDERUYCK

24. #2
@TOMDERUYCK

25. #2
@TOMDERUYCK

26. Inspiring and
empowering
employees at
all levels
#3
@TOMDERUYCK

27. What if…?
#3
@TOMDERUYCK

28. HighLow
Direct Indirect
Levelintheorganization
Relationship with consumers
#3
@TOMDERUYCK
Executives Management
Frontline Staff

29. #3
@TOMDERUYCK

30. Leverage of
results & culture
externally
#4
@TOMDERUYCK

31. #4
@TOMDERUYCK

32. Impact
measurement
#5
@TOMDERUYCK

33. Culture
#5
@TOMDERUYCK
Performance
Communication

34. @TOMDERUYCK
CHIEF
CONSUMER
OFFICER

35. Consumer Coach
People Engager
Ecosystem Builder
Action Hero
@TOMDERUYCK

36. Ready for a transformation?
linkedin.com/in/tomderuyck
@tomderuyck
tom@insites-consulting.com
Tom De Ruyck Managing Partner
& Head of Consumer Consulting Boards