Food Chain Partnership in Italy : MAGIS -  an innovative approach for sustainable viniculture  Fruit Logistica |   Februar...
Legal Disclaimer <ul><li>This presentation may contain forward-looking statements based on current assumptions and forecas...
Overview Moderator: Paul Williams Lykele van der Broek Chief Operating Officer, Bayer CropScience AG Frank Terhorst Managi...
Overview Moderator: Paul Williams Lykele van der Broek Chief Operating Officer, Bayer CropScience AG Frank Terhorst Managi...
Company Statement of Bayer CropScience Bayer CropScience strives to be the  global innovation leader,  providing  sustaina...
The challenge for mankind Source: Illustration from CropLife America, adapted by Bayer CropScience <ul><li>…  this would b...
Our response  <ul><li>“ Sustainable agriculture  is the only way to overcome the challenges ahead of us” </li></ul>&quot;S...
Food Chain Partnership  <ul><li>Added value by facilitating partnership  </li></ul><ul><li>Producer </li></ul><ul><li>Safe...
Food Chain Managers Worldwide  *TAMECIS =Turkey, Africa, Middle East, CIS North America Asia Pacific Europe / TAMECIS* Lat...
36 case studies  documented with partners  <ul><li>peach </li></ul><ul><li>nectarine </li></ul><ul><li>strawberry </li></u...
Overview Moderator: Paul Williams Lykele van der Broek Chief Operating Officer, Bayer CropScience AG Frank Terhorst Managi...
Bayer CropScience in Italy <ul><li>350  Employees </li></ul><ul><li>120  Technical and Commercial Consultants </li></ul><u...
Integrated solutions … in practice! Product innovation + Services Product  Stewardship
Sustainable agriculture… in practice! Product innovation + Services <ul><li>Development from a product provider to a solut...
Food Chain Partnership in Italy The Greenery & Agricoper Ferrarafrutta OP Nordest
Teamwork
2011 MAGIS Project Working together  for  sustainable viticulture   for the benefit of  society, environment and economy
MAGIS Partners 73  farms
Overview Moderator: Paul Williams Lykele van der Broek Chief Operating Officer, Bayer CropScience AG Frank Terhorst Managi...
<ul><li>Value creation through sustainable viticulture </li></ul><ul><li>Resources optimization in respect with environmen...
<ul><li>Gap in communication between vine growers, processors, academia, food industry and consumers </li></ul><ul><li>Lac...
<ul><li>FOCUS GROUP: discussion of specific vine topics  </li></ul><ul><li>COLTURA & CULTURA PROJECT: this editorial proje...
<ul><li>Allowing innovation (changes in legislation and market trends) </li></ul><ul><li>Meeting customer needs (food safe...
<ul><li>Demonstrating the sustainability (environmental, social and economic) of viticultural production  </li></ul><ul><l...
VIDEO
Overview Moderator: Paul Williams Lykele van der Broek Chief Operating Officer, Bayer CropScience AG Frank Terhorst Managi...
MAGIS Partners 73  farms
MAGIS Partners 73  farms <ul><li>Unione Italiana Vini </li></ul><ul><li>Qualitative and Multi-residual analysis </li></ul>...
MAGIS Partners 73  farms <ul><li>University of Milano </li></ul><ul><li>Foliage management </li></ul>
MAGIS Partners 73  farms <ul><li>University of Torino and Firenze </li></ul><ul><li>Equipment management for distribution ...
MAGIS Partners 73  farms <ul><li>Scientific community  </li></ul><ul><li>(Entomologists, Pathologists and Weed Science) </...
MAGIS Partners 73  farms <ul><li>Assoenologi </li></ul><ul><li>Winemaking techniques </li></ul><ul><li>Sensory analysis (p...
MAGIS Partners 73  farms <ul><li>CNR-ISPA of Bari </li></ul><ul><li>Correlation between powdery mildew and botrytis and pr...
MAGIS Partners 73 farms <ul><li>Image Line </li></ul><ul><li>Management platform </li></ul><ul><li>magis.me website develo...
MAGIS Partners 73 farms <ul><li>Bayer CropScience </li></ul><ul><li>Crop Protection </li></ul><ul><li>Advice on the develo...
MAGIS Partners 73  farms <ul><li>73 wine producers  </li></ul><ul><li>Production and  </li></ul><ul><li>Processing of  </l...
MAGIS: An integrated network <ul><li>To manage such complexity, a  support tool like Magis.me is needed!  </li></ul>Techni...
MAGIS: Web platform <ul><li>Unique platform with web access </li></ul><ul><ul><li>No installation, constant  updates and b...
51% farms with pest problems 95% MAGIS better efficacy  than Standard First results: MAGIS vs. Standard PEST CONTROL COST ...
First results: MAGIS vs. Standard <ul><li>Less treatments with MAGIS:  </li></ul><ul><ul><li>Pest control cost reduction (...
Overview Moderator: Paul Williams Lykele van der Broek Chief Operating Officer, Bayer CropScience AG Frank Terhorst Managi...
  MAGIS: Partner  CAVIRO Giordano Zinzani Oenology & Partner -Shareholders Services Director
  MAGIS: Partner  CAVIRO <ul><li>Agricultural Cooperative, founded in 1966 </li></ul><ul><li>34 wineries </li></ul><ul><li...
Caviro Chain   MAGIS: Partner  CAVIRO 16.600 wine grower CAVIRO 180.000.000 liters of WINE 7.300.000 families (Italia) 3.0...
  MAGIS: Partner  CAVIRO Wine growing Cellini Andrea Donati Arnaldo Production area Carpinello Cotignola RA Variety Trebbi...
  MAGIS: Partner  CAVIRO Standard protocol MAGIS protocol
  MAGIS: Partner  CAVIRO * * * * * sugar content in grape must Standard protocol MAGIS protocol <ul><li>Production: 29,7 t...
MAGIS: Partner  CAVIRO <ul><li>Sustainability </li></ul><ul><li>Uniform treatment protocols </li></ul><ul><li>Innovation <...
Overview Moderator: Paul Williams Lykele van der Broek Chief Operating Officer, Bayer CropScience AG Frank Terhorst Managi...
MAGIS: Partner  Casa Vinicola Zonin
MAGIS: Partner  Casa Vinicola Zonin <ul><li>90 Mio. € Turnover, 27 Mio. bottles </li></ul><ul><li>Total area covered with ...
The Need : International buyers require  sustainable wine production MAGIS: Partner  Casa Vinicola Zonin
The answer: MAGIS: Partner  Casa Vinicola Zonin <ul><li>Treatments optimization </li></ul><ul><li>Topics of communication ...
MAGIS: Partner  Casa Vinicola Zonin
…  has been implemented with other activities related to  environmental sustainability MAGIS: Partner  Casa Vinicola Zonin
MAGIS: Partner  Casa Vinicola Zonin - 660 ton CO 2 The use of  renewable resources  has resulted in a significant reductio...
MAGIS: Partner  Casa Vinicola Zonin
MAGIS: Partner  Casa Vinicola Zonin …  is a fundamental part of Casa Vinicola Zonin strategy to  create value
Overview Moderator: Paul Williams Lykele van der Broek Chief Operating Officer, Bayer CropScience AG Frank Terhorst Managi...
<ul><li>Working together  for  sustainable viticulture   has proven to  create  great additional value . </li></ul><ul><li...
MAGIS: Next Step 2011 <ul><li>Working together  for  sustainable  table grape  production </li></ul><ul><li>Region: Puglia...
Paul Williams Moderator Lykele van der Broek Chief Operating Officer, Bayer CropScience  AG MAGIS: Panel Discussion Frank ...
 
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Food Chain Partnership in Italy: MAGIS - an innovative approach for sustainable viniculture

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Fruit Logistica 2011 (9 - 11 febbraio 2011, Berlino). Presentazione del progetto Magis, 'un approccio innovativo alla vinicoltura sostenibile'

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  • “ This sounds very nice, but what counts is: Making it happen in practise”
  • One example is our innovative business model “food chain partnership” …. On your seat you can find a flyer explaining the concept step by step.
  • We are running this business model worldwide. As you can see we have established a global network of food chain managers worldwide
  • Some of the projects have been documented as case studys (hold-up the newest ones) They explain how it started, who was involved, what the objective was and what the sustainable solution. If you are interested, they are all available at our booth hall 20, C-13 Handover: Now I am pleased to handover to talk about food chain partnership in Italy
  • These are three documented case studies from Italy in apple, pear and table grapes.
  • MAGIS is a latin word which means “more”.
  • The most important partner: The one that DOES the work in the field and in the cellar
  • The most important partner: The one that DOES the work in the field and in the cellar
  • Magis.me permette di sfruttare le banche dati degli agrofarmaci con controllo delle registrazioni e delle modalità di impiego anche in piena revisione europea e riclassificazioneDispone di dati agrometeo con elevata precisione (maglia 2,5 x 2,5 Km) sia previsionali, sia storici &gt; Dati giornalieri : Temperatura massima - Temperatura minima; Dati orari : Temperatura - Umidità - Copertura nuvolosa (%) - Vento (direzione, intensità, raffica massima) - Precipitazioni (tipo, quantità e probabilità) Altri dati “specifici”: Evapotraspirazione potenziale oraria - Bagnatura fogliare - Contenuto acqua del suolo - Dilavamento cumulato - Percolamento cumulato - Irraggiamento solare - Rischi grandine, temporali e gelate (con %)
  • Verbally: … and residues of natural contaminants or chemicals = 0 or largely below MRLs
  • Pictures are from http://www.caviro.it
  • Pictures are from http://www.caviro.it
  • Pictures are from http://www.caviro.it
  • Foto ist von: http://www.cantinaforlipredappio.it/home/
  • Casa Vinicola Zonin is the name of the wine group, which markets and sells the wine brands under the Zonin family label. It is one of the leading privately held wine groups in Italy and among the to ranked worldwide.
  • Food Chain Partnership in Italy: MAGIS - an innovative approach for sustainable viniculture

    1. 1. Food Chain Partnership in Italy : MAGIS - an innovative approach for sustainable viniculture Fruit Logistica | February 10, 2010 | Berlin, Germany
    2. 2. Legal Disclaimer <ul><li>This presentation may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. </li></ul>Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin • Slide Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.
    3. 3. Overview Moderator: Paul Williams Lykele van der Broek Chief Operating Officer, Bayer CropScience AG Frank Terhorst Managing Director, Bayer CropScience Italy Prof. Attilio Scienza Professor of viticulture, University of Milan Giovanni Arcangeli Food Chain Manager, Bayer CropScience Italy Dr. Giordano Zinzani Managing Director, Caviro Soc. Coop., A.r.l. Dr. Carlo De Biasi Agronomist, Casa Vinicola Zonin Conclusion & Panel Discussion
    4. 4. Overview Moderator: Paul Williams Lykele van der Broek Chief Operating Officer, Bayer CropScience AG Frank Terhorst Managing Director, Bayer CropScience Italy Prof. Attilio Scienza Professor of viticulture, University of Milan Giovanni Arcangeli Food Chain Manager, Bayer CropScience Italy Dr. Giordano Zinzani Managing Director, Caviro Soc. Coop., A.r.l. Dr. Carlo De Biasi Agronomist, Casa Vinicola Zonin Conclusion & Panel Discussion
    5. 5. Company Statement of Bayer CropScience Bayer CropScience strives to be the global innovation leader, providing sustainable crop solutions from seed to harvest. We help farmers worldwide meet the ever-increasing demand for affordable and high quality food, feed, fiber and energy crops. At Bayer CropScience, we share a passion for discovering new approaches – anywhere in our company. Thus we help shape the future of agriculture and create value for our customers and society. This is how we live Science For A Better Life every day.
    6. 6. The challenge for mankind Source: Illustration from CropLife America, adapted by Bayer CropScience <ul><li>… this would be the land available for agriculture (1.5 billion ha / ~ 3%) </li></ul>If this was the Earth (Surface of 50.9 billion hectares)…
    7. 7. Our response <ul><li>“ Sustainable agriculture is the only way to overcome the challenges ahead of us” </li></ul>&quot;Sustainable agriculture is a productive, competitive and efficient way to produce safe agricultural products, while at the same time protecting and improving the natural environment and social/economic conditions of local communities.” Sustainability Environmental protection Social responsibility Economic responsibility
    8. 8. Food Chain Partnership <ul><li>Added value by facilitating partnership </li></ul><ul><li>Producer </li></ul><ul><li>Safe yields and high-quality crops as well as extended market opportunities in domestic and export markets </li></ul><ul><li>Traders, cooperatives import/export </li></ul><ul><li>Consistent quality of harvested goods and traceability, food safety for facilitating market access </li></ul><ul><li>Processor </li></ul><ul><li>Controlled quality of harvested goods and traceability </li></ul><ul><li>Retailer </li></ul><ul><li>Large offer of high-quality food and traceability </li></ul><ul><li>Consumer </li></ul><ul><li>Wide range of high-quality food </li></ul>based on a “win – win situation”
    9. 9. Food Chain Managers Worldwide *TAMECIS =Turkey, Africa, Middle East, CIS North America Asia Pacific Europe / TAMECIS* Latin America
    10. 10. 36 case studies documented with partners <ul><li>peach </li></ul><ul><li>nectarine </li></ul><ul><li>strawberry </li></ul><ul><li>pineapple </li></ul><ul><li>melon </li></ul><ul><li>apple </li></ul><ul><li>pear </li></ul><ul><li>chili </li></ul><ul><li>gherkin </li></ul><ul><li>Countries </li></ul><ul><li>USA </li></ul><ul><li>Mexico </li></ul><ul><li>Chile </li></ul><ul><li>Guatemala </li></ul><ul><li>Kenya </li></ul><ul><li>Morocco </li></ul><ul><li>Spain </li></ul><ul><li>England </li></ul><ul><li>Netherlands </li></ul><ul><li>Italy </li></ul><ul><li>Turkey </li></ul><ul><li>India </li></ul><ul><li>China </li></ul><ul><li>Korea </li></ul><ul><li>Malaysia </li></ul><ul><li>Thailand </li></ul><ul><li>Australia </li></ul><ul><li>New Zealand </li></ul><ul><li>Serbia </li></ul><ul><li>South Africa </li></ul><ul><li>Germany </li></ul><ul><li>Brazil </li></ul><ul><li>Crop </li></ul><ul><li>lettuce </li></ul><ul><li>tomato </li></ul><ul><li>pea </li></ul><ul><li>bean </li></ul><ul><li>asparagus </li></ul><ul><li>brussels sprout </li></ul><ul><li>table grape </li></ul><ul><li>potato </li></ul>
    11. 11. Overview Moderator: Paul Williams Lykele van der Broek Chief Operating Officer, Bayer CropScience AG Frank Terhorst Managing Director, Bayer CropScience Italy Prof. Attilio Scienza Professor of viticulture, University of Milan Giovanni Arcangeli Food Chain Manager, Bayer CropScience Italy Dr. Giordano Zinzani Managing Director, Caviro Soc. Coop., A.r.l. Dr. Carlo De Biasi Agronomist, Casa Vinicola Zonin Conclusion & Panel Discussion
    12. 12. Bayer CropScience in Italy <ul><li>350 Employees </li></ul><ul><li>120 Technical and Commercial Consultants </li></ul><ul><li>200 mio € Annual Turnover </li></ul><ul><li>6 Research Stations </li></ul><ul><li>1 Production Site </li></ul>Crop Protection, Seeds & Services 66% Grapes, Vegetables & Fruits
    13. 13. Integrated solutions … in practice! Product innovation + Services Product Stewardship
    14. 14. Sustainable agriculture… in practice! Product innovation + Services <ul><li>Development from a product provider to a solution partner! </li></ul>= Contribution to Sustainable agriculture Product Stewardship
    15. 15. Food Chain Partnership in Italy The Greenery & Agricoper Ferrarafrutta OP Nordest
    16. 16. Teamwork
    17. 17. 2011 MAGIS Project Working together for sustainable viticulture for the benefit of society, environment and economy
    18. 18. MAGIS Partners 73 farms
    19. 19. Overview Moderator: Paul Williams Lykele van der Broek Chief Operating Officer, Bayer CropScience AG Frank Terhorst Managing Director, Bayer CropScience Italy Prof. Attilio Scienza Professor of viticulture, University of Milan Giovanni Arcangeli Food Chain Manager, Bayer CropScience Italy Dr. Giordano Zinzani Managing Director, Caviro Soc. Coop., A.r.l. Dr. Carlo De Biasi Agronomist, Casa Vinicola Zonin Conclusion & Panel Discussion
    20. 20. <ul><li>Value creation through sustainable viticulture </li></ul><ul><li>Resources optimization in respect with environmental resources </li></ul><ul><li>Developed through the progress made by scientific research </li></ul>MAGIS: The Mission
    21. 21. <ul><li>Gap in communication between vine growers, processors, academia, food industry and consumers </li></ul><ul><li>Lack of trust in innovation in viticulture by consumers who advocate for a return to “traditional viticulture” </li></ul><ul><li>Economical difficulties in wine sector and expensive energy inputs </li></ul><ul><li>To contribute to the increasing public and political interest in sustainable agriculture in Europe </li></ul>MAGIS: How it all started
    22. 22. <ul><li>FOCUS GROUP: discussion of specific vine topics </li></ul><ul><li>COLTURA & CULTURA PROJECT: this editorial project had put the basis of a strong and stable network of production and research world </li></ul><ul><li>Partners’ Identification: UNIONE ITALIANA VINI, COMUNITA’ SCIENTIFICA, UNIVERSITA’ DI MILANO, DI TORINO, FIRENZE E PIACENZA, ISPA-CNR, BARI, AGER MILANO, IMAGE LINE </li></ul><ul><li>The involved partners / companies </li></ul><ul><li>are top leaders of </li></ul><ul><li>the Italian wine sector. </li></ul>MAGIS: How it developed
    23. 23. <ul><li>Allowing innovation (changes in legislation and market trends) </li></ul><ul><li>Meeting customer needs (food safety, respect for the environment) </li></ul><ul><li>Providing objective data for communication to consumers and customers </li></ul><ul><li>Mapping of the production process (from the vineyard to the bottle) as a further guarantee of safety (food and environmental) and transparency (ethics in production) </li></ul>MAGIS: Opportunities for wineries
    24. 24. <ul><li>Demonstrating the sustainability (environmental, social and economic) of viticultural production </li></ul><ul><li>Formalizing a sustainability protocol </li></ul><ul><li>Creating a network with involved partners in order to exchange experiences, including training sessions </li></ul><ul><li>Reconciling ethics and economy and focus on human related factors </li></ul>MAGIS: Opportunities for wineries (cont.)
    25. 25. VIDEO
    26. 26. Overview Moderator: Paul Williams Lykele van der Broek Chief Operating Officer, Bayer CropScience AG Frank Terhorst Managing Director, Bayer CropScience Italy Prof. Attilio Scienza Professor of viticulture, University of Milan Giovanni Arcangeli Food Chain Manager, Bayer CropScience Italy Dr. Giordano Zinzani Managing Director, Caviro Soc. Coop., A.r.l. Dr. Carlo De Biasi Agronomist, Casa Vinicola Zonin Conclusion & Panel Discussion
    27. 27. MAGIS Partners 73 farms
    28. 28. MAGIS Partners 73 farms <ul><li>Unione Italiana Vini </li></ul><ul><li>Qualitative and Multi-residual analysis </li></ul><ul><li>Management model for the sustainability </li></ul>
    29. 29. MAGIS Partners 73 farms <ul><li>University of Milano </li></ul><ul><li>Foliage management </li></ul>
    30. 30. MAGIS Partners 73 farms <ul><li>University of Torino and Firenze </li></ul><ul><li>Equipment management for distribution </li></ul>
    31. 31. MAGIS Partners 73 farms <ul><li>Scientific community </li></ul><ul><li>(Entomologists, Pathologists and Weed Science) </li></ul><ul><li>Drawing up protocols for prevention of fungi, insects </li></ul><ul><li>and weeds </li></ul><ul><li>Monitoring of the vineyard health </li></ul>
    32. 32. MAGIS Partners 73 farms <ul><li>Assoenologi </li></ul><ul><li>Winemaking techniques </li></ul><ul><li>Sensory analysis (panel test) </li></ul>
    33. 33. MAGIS Partners 73 farms <ul><li>CNR-ISPA of Bari </li></ul><ul><li>Correlation between powdery mildew and botrytis and presence of producing-OTA fungi </li></ul><ul><li>Mapping of fungi in must </li></ul><ul><li>OTA (Ochratoxin A) analysis </li></ul>
    34. 34. MAGIS Partners 73 farms <ul><li>Image Line </li></ul><ul><li>Management platform </li></ul><ul><li>magis.me website development </li></ul>
    35. 35. MAGIS Partners 73 farms <ul><li>Bayer CropScience </li></ul><ul><li>Crop Protection </li></ul><ul><li>Advice on the development of legislation </li></ul>
    36. 36. MAGIS Partners 73 farms <ul><li>73 wine producers </li></ul><ul><li>Production and </li></ul><ul><li>Processing of </li></ul><ul><li>wine grapes </li></ul>
    37. 37. MAGIS: An integrated network <ul><li>To manage such complexity, a support tool like Magis.me is needed! </li></ul>Technicians - timing treatment programs - foliage management Analysis - on wine - residues - OTA Panel test - Tasting and evaluation <ul><li>Research -treatment programs </li></ul><ul><li>-foliage management </li></ul><ul><li>-precision agriculture </li></ul><ul><li>Machines for distribution </li></ul><ul><li>Sustainability protocols </li></ul><ul><li>Farms </li></ul><ul><li>- field management - treatments register </li></ul><ul><li>-treatment programs </li></ul><ul><li>weather data </li></ul><ul><li>- Waste management - Cost production management - Secure management </li></ul>Cantina - activity log - protocols comparison
    38. 38. MAGIS: Web platform <ul><li>Unique platform with web access </li></ul><ul><ul><li>No installation, constant updates and back-up </li></ul></ul><ul><li>All data stored online </li></ul><ul><ul><li>Basis for scientific analysis </li></ul></ul><ul><ul><li>Establishment of best practice </li></ul></ul><ul><ul><li>Transparency and Homogeneity </li></ul></ul><ul><li>Decision support system </li></ul><ul><ul><li>Use of crop protection products </li></ul></ul><ul><ul><li>Weather forecasts </li></ul></ul>Hall 20 / C-13 Try it out !
    39. 39. 51% farms with pest problems 95% MAGIS better efficacy than Standard First results: MAGIS vs. Standard PEST CONTROL COST REDUCTION Number of Treatments Efficacy of treatments Standard protocol MAGIS protocol MAGIS vs Standard 786 716 - 8,9 %
    40. 40. First results: MAGIS vs. Standard <ul><li>Less treatments with MAGIS: </li></ul><ul><ul><li>Pest control cost reduction (- 15,4 % average) </li></ul></ul><ul><ul><li>Environmental impact reduction (<fuel, <CO 2 emission,<soil stamping,<water consumption…) </li></ul></ul><ul><li>Better pest control with MAGIS: </li></ul><ul><ul><li>Higher quality wine grape </li></ul></ul><ul><ul><li>Higher production </li></ul></ul><ul><ul><li>Higher efficency of wine making </li></ul></ul><ul><ul><li>Lower risks of mycotoxins </li></ul></ul>CONSEQUENCES
    41. 41. Overview Moderator: Paul Williams Lykele van der Broek Chief Operating Officer, Bayer CropScience AG Frank Terhorst Managing Director, Bayer CropScience Italy Prof. Attilio Scienza Professor of viticulture, University of Milan Giovanni Arcangeli Food Chain Manager, Bayer CropScience Italy Dr. Giordano Zinzani Managing Director, Caviro Soc. Coop., A.r.l. Dr. Carlo De Biasi Agronomist, Casa Vinicola Zonin Conclusion & Panel Discussion
    42. 42. MAGIS: Partner CAVIRO Giordano Zinzani Oenology & Partner -Shareholders Services Director
    43. 43. MAGIS: Partner CAVIRO <ul><li>Agricultural Cooperative, founded in 1966 </li></ul><ul><li>34 wineries </li></ul><ul><li>16.600 wine grower </li></ul><ul><li>39.000 ha in 6 regions </li></ul><ul><li>Turnover 2010: 255 €/mio </li></ul><ul><li>400 employees </li></ul><ul><li>Volume wine sales: 180 l/mio </li></ul><ul><li>Volumes distillery production: 700.000 tons </li></ul><ul><li>Prodoctions distillery sector: Alcool, grape juice </li></ul><ul><li>Energy production: C.T. a biomass from 14 Mw </li></ul><ul><li>Tavernello number 5 brand in the world </li></ul><ul><li>More than 70 international awards in the last 5 years </li></ul>
    44. 44. Caviro Chain MAGIS: Partner CAVIRO 16.600 wine grower CAVIRO 180.000.000 liters of WINE 7.300.000 families (Italia) 3.000 customers (Gross. Iper. Super.etc) 34 Cooperatives
    45. 45. MAGIS: Partner CAVIRO Wine growing Cellini Andrea Donati Arnaldo Production area Carpinello Cotignola RA Variety Trebbiano Romagnolo Trebbiano Romagnolo
    46. 46. MAGIS: Partner CAVIRO Standard protocol MAGIS protocol
    47. 47. MAGIS: Partner CAVIRO * * * * * sugar content in grape must Standard protocol MAGIS protocol <ul><li>Production: 29,7 ton/ha </li></ul><ul><li>Babo grade: 14,15 % vol </li></ul><ul><li>Production: 31,5 ton/ha </li></ul><ul><li>Babo grade: 14,5 % vol. </li></ul><ul><li>Production: 28,11 ton/ha </li></ul><ul><li>Babo grade: 14,5 % vol. </li></ul><ul><li>Production: 30,0 ton/ha </li></ul><ul><li>Babo grade: 13,5 % vol. </li></ul>
    48. 48. MAGIS: Partner CAVIRO <ul><li>Sustainability </li></ul><ul><li>Uniform treatment protocols </li></ul><ul><li>Innovation </li></ul><ul><li>Cost reduction </li></ul>
    49. 49. Overview Moderator: Paul Williams Lykele van der Broek Chief Operating Officer, Bayer CropScience AG Frank Terhorst Managing Director, Bayer CropScience Italy Prof. Attilio Scienza Professor of viticulture, University of Milan Giovanni Arcangeli Food Chain Manager, Bayer CropScience Italy Dr. Giordano Zinzani Managing Director, Caviro Soc. Coop., A.r.l. Dr. Carlo De Biasi Agronomist, Casa Vinicola Zonin Conclusion & Panel Discussion
    50. 50. MAGIS: Partner Casa Vinicola Zonin
    51. 51. MAGIS: Partner Casa Vinicola Zonin <ul><li>90 Mio. € Turnover, 27 Mio. bottles </li></ul><ul><li>Total area covered with vines: 1800 ha </li></ul><ul><li>Technical Staff: </li></ul><ul><li>16 enologist – 18 agronomist </li></ul><ul><li>Special award: Gran Vinitaly 2010, </li></ul><ul><li>Concorso Enologico Internazionale </li></ul>
    52. 52. The Need : International buyers require sustainable wine production MAGIS: Partner Casa Vinicola Zonin
    53. 53. The answer: MAGIS: Partner Casa Vinicola Zonin <ul><li>Treatments optimization </li></ul><ul><li>Topics of communication </li></ul><ul><li>for wine buyers </li></ul>
    54. 54. MAGIS: Partner Casa Vinicola Zonin
    55. 55. … has been implemented with other activities related to environmental sustainability MAGIS: Partner Casa Vinicola Zonin
    56. 56. MAGIS: Partner Casa Vinicola Zonin - 660 ton CO 2 The use of renewable resources has resulted in a significant reduction in environmental impact
    57. 57. MAGIS: Partner Casa Vinicola Zonin
    58. 58. MAGIS: Partner Casa Vinicola Zonin … is a fundamental part of Casa Vinicola Zonin strategy to create value
    59. 59. Overview Moderator: Paul Williams Lykele van der Broek Chief Operating Officer, Bayer CropScience AG Frank Terhorst Managing Director, Bayer CropScience Italy Prof. Attilio Scienza Professor of viticulture, University of Milan Giovanni Arcangeli Food Chain Manager, Bayer CropScience Italy Dr. Giordano Zinzani Managing Director, Caviro Soc. Coop., A.r.l. Dr. Carlo De Biasi Agronomist, Casa Vinicola Zonin Conclusion & Panel Discussion
    60. 60. <ul><li>Working together for sustainable viticulture has proven to create great additional value . </li></ul><ul><li>Further development of Magis from wine to other crops thanks to the network created with “Coltura & Cultura” </li></ul><ul><li>600 stakeholders fully representing the major food chains (“filiere”) </li></ul>Food Chain Partnership Italy: Next Steps
    61. 61. MAGIS: Next Step 2011 <ul><li>Working together for sustainable table grape production </li></ul><ul><li>Region: Puglia and Sicily region </li></ul><ul><li>Partners: Scientific community, institutions, technicians, laboratories exporters, retailers, MAGIS and Bayer CropScience </li></ul>
    62. 62. Paul Williams Moderator Lykele van der Broek Chief Operating Officer, Bayer CropScience AG MAGIS: Panel Discussion Frank Terhorst Managing Director Bayer CropScience Italy S.A. Giovanni Arcangeli Food Chain Manager Bayer CropScience Italy S.A. Prof. Attilio Scienza Professor of viticulture University of Milan Dr. Giordano Zinzani Managing Director Caviro Soc. Coop., A.r.l. Dr. Carlo De Biasi Agronomist Casa Vinicola Zonin

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