Food Chain Partnership in Italy: MAGIS - an innovative approach for sustainable viniculture
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Fruit Logistica 2011 (9 - 11 febbraio 2011, Berlino). Presentazione del progetto Magis, 'un approccio innovativo alla vinicoltura sostenibile'
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Food Chain Partnership in Italy: MAGIS - an innovative approach for sustainable viniculture
- 1. Food Chain Partnership in Italy : MAGIS - an innovative approach for sustainable viniculture Fruit Logistica | February 10, 2010 | Berlin, Germany
- 3. Overview Moderator: Paul Williams Lykele van der Broek Chief Operating Officer, Bayer CropScience AG Frank Terhorst Managing Director, Bayer CropScience Italy Prof. Attilio Scienza Professor of viticulture, University of Milan Giovanni Arcangeli Food Chain Manager, Bayer CropScience Italy Dr. Giordano Zinzani Managing Director, Caviro Soc. Coop., A.r.l. Dr. Carlo De Biasi Agronomist, Casa Vinicola Zonin Conclusion & Panel Discussion
- 4. Overview Moderator: Paul Williams Lykele van der Broek Chief Operating Officer, Bayer CropScience AG Frank Terhorst Managing Director, Bayer CropScience Italy Prof. Attilio Scienza Professor of viticulture, University of Milan Giovanni Arcangeli Food Chain Manager, Bayer CropScience Italy Dr. Giordano Zinzani Managing Director, Caviro Soc. Coop., A.r.l. Dr. Carlo De Biasi Agronomist, Casa Vinicola Zonin Conclusion & Panel Discussion
- 5. Company Statement of Bayer CropScience Bayer CropScience strives to be the global innovation leader, providing sustainable crop solutions from seed to harvest. We help farmers worldwide meet the ever-increasing demand for affordable and high quality food, feed, fiber and energy crops. At Bayer CropScience, we share a passion for discovering new approaches – anywhere in our company. Thus we help shape the future of agriculture and create value for our customers and society. This is how we live Science For A Better Life every day.
- 9. Food Chain Managers Worldwide *TAMECIS =Turkey, Africa, Middle East, CIS North America Asia Pacific Europe / TAMECIS* Latin America
- 11. Overview Moderator: Paul Williams Lykele van der Broek Chief Operating Officer, Bayer CropScience AG Frank Terhorst Managing Director, Bayer CropScience Italy Prof. Attilio Scienza Professor of viticulture, University of Milan Giovanni Arcangeli Food Chain Manager, Bayer CropScience Italy Dr. Giordano Zinzani Managing Director, Caviro Soc. Coop., A.r.l. Dr. Carlo De Biasi Agronomist, Casa Vinicola Zonin Conclusion & Panel Discussion
- 13. Integrated solutions … in practice! Product innovation + Services Product Stewardship
- 15. Food Chain Partnership in Italy The Greenery & Agricoper Ferrarafrutta OP Nordest
- 16. Teamwork
- 17. 2011 MAGIS Project Working together for sustainable viticulture for the benefit of society, environment and economy
- 18. MAGIS Partners 73 farms
- 19. Overview Moderator: Paul Williams Lykele van der Broek Chief Operating Officer, Bayer CropScience AG Frank Terhorst Managing Director, Bayer CropScience Italy Prof. Attilio Scienza Professor of viticulture, University of Milan Giovanni Arcangeli Food Chain Manager, Bayer CropScience Italy Dr. Giordano Zinzani Managing Director, Caviro Soc. Coop., A.r.l. Dr. Carlo De Biasi Agronomist, Casa Vinicola Zonin Conclusion & Panel Discussion
- 25. VIDEO
- 26. Overview Moderator: Paul Williams Lykele van der Broek Chief Operating Officer, Bayer CropScience AG Frank Terhorst Managing Director, Bayer CropScience Italy Prof. Attilio Scienza Professor of viticulture, University of Milan Giovanni Arcangeli Food Chain Manager, Bayer CropScience Italy Dr. Giordano Zinzani Managing Director, Caviro Soc. Coop., A.r.l. Dr. Carlo De Biasi Agronomist, Casa Vinicola Zonin Conclusion & Panel Discussion
- 27. MAGIS Partners 73 farms
- 39. 51% farms with pest problems 95% MAGIS better efficacy than Standard First results: MAGIS vs. Standard PEST CONTROL COST REDUCTION Number of Treatments Efficacy of treatments Standard protocol MAGIS protocol MAGIS vs Standard 786 716 - 8,9 %
- 41. Overview Moderator: Paul Williams Lykele van der Broek Chief Operating Officer, Bayer CropScience AG Frank Terhorst Managing Director, Bayer CropScience Italy Prof. Attilio Scienza Professor of viticulture, University of Milan Giovanni Arcangeli Food Chain Manager, Bayer CropScience Italy Dr. Giordano Zinzani Managing Director, Caviro Soc. Coop., A.r.l. Dr. Carlo De Biasi Agronomist, Casa Vinicola Zonin Conclusion & Panel Discussion
- 42. MAGIS: Partner CAVIRO Giordano Zinzani Oenology & Partner -Shareholders Services Director
- 44. Caviro Chain MAGIS: Partner CAVIRO 16.600 wine grower CAVIRO 180.000.000 liters of WINE 7.300.000 families (Italia) 3.000 customers (Gross. Iper. Super.etc) 34 Cooperatives
- 45. MAGIS: Partner CAVIRO Wine growing Cellini Andrea Donati Arnaldo Production area Carpinello Cotignola RA Variety Trebbiano Romagnolo Trebbiano Romagnolo
- 46. MAGIS: Partner CAVIRO Standard protocol MAGIS protocol
- 49. Overview Moderator: Paul Williams Lykele van der Broek Chief Operating Officer, Bayer CropScience AG Frank Terhorst Managing Director, Bayer CropScience Italy Prof. Attilio Scienza Professor of viticulture, University of Milan Giovanni Arcangeli Food Chain Manager, Bayer CropScience Italy Dr. Giordano Zinzani Managing Director, Caviro Soc. Coop., A.r.l. Dr. Carlo De Biasi Agronomist, Casa Vinicola Zonin Conclusion & Panel Discussion
- 50. MAGIS: Partner Casa Vinicola Zonin
- 52. The Need : International buyers require sustainable wine production MAGIS: Partner Casa Vinicola Zonin
- 54. MAGIS: Partner Casa Vinicola Zonin
- 55. … has been implemented with other activities related to environmental sustainability MAGIS: Partner Casa Vinicola Zonin
- 56. MAGIS: Partner Casa Vinicola Zonin - 660 ton CO 2 The use of renewable resources has resulted in a significant reduction in environmental impact
- 57. MAGIS: Partner Casa Vinicola Zonin
- 58. MAGIS: Partner Casa Vinicola Zonin … is a fundamental part of Casa Vinicola Zonin strategy to create value
- 59. Overview Moderator: Paul Williams Lykele van der Broek Chief Operating Officer, Bayer CropScience AG Frank Terhorst Managing Director, Bayer CropScience Italy Prof. Attilio Scienza Professor of viticulture, University of Milan Giovanni Arcangeli Food Chain Manager, Bayer CropScience Italy Dr. Giordano Zinzani Managing Director, Caviro Soc. Coop., A.r.l. Dr. Carlo De Biasi Agronomist, Casa Vinicola Zonin Conclusion & Panel Discussion
- 62. Paul Williams Moderator Lykele van der Broek Chief Operating Officer, Bayer CropScience AG MAGIS: Panel Discussion Frank Terhorst Managing Director Bayer CropScience Italy S.A. Giovanni Arcangeli Food Chain Manager Bayer CropScience Italy S.A. Prof. Attilio Scienza Professor of viticulture University of Milan Dr. Giordano Zinzani Managing Director Caviro Soc. Coop., A.r.l. Dr. Carlo De Biasi Agronomist Casa Vinicola Zonin
Editor's Notes
- “ This sounds very nice, but what counts is: Making it happen in practise”
- One example is our innovative business model “food chain partnership” …. On your seat you can find a flyer explaining the concept step by step.
- We are running this business model worldwide. As you can see we have established a global network of food chain managers worldwide
- Some of the projects have been documented as case studys (hold-up the newest ones) They explain how it started, who was involved, what the objective was and what the sustainable solution. If you are interested, they are all available at our booth hall 20, C-13 Handover: Now I am pleased to handover to talk about food chain partnership in Italy
- These are three documented case studies from Italy in apple, pear and table grapes.
- MAGIS is a latin word which means “more”.
- The most important partner: The one that DOES the work in the field and in the cellar
- The most important partner: The one that DOES the work in the field and in the cellar
- Magis.me permette di sfruttare le banche dati degli agrofarmaci con controllo delle registrazioni e delle modalità di impiego anche in piena revisione europea e riclassificazioneDispone di dati agrometeo con elevata precisione (maglia 2,5 x 2,5 Km) sia previsionali, sia storici > Dati giornalieri : Temperatura massima - Temperatura minima; Dati orari : Temperatura - Umidità - Copertura nuvolosa (%) - Vento (direzione, intensità, raffica massima) - Precipitazioni (tipo, quantità e probabilità) Altri dati “specifici”: Evapotraspirazione potenziale oraria - Bagnatura fogliare - Contenuto acqua del suolo - Dilavamento cumulato - Percolamento cumulato - Irraggiamento solare - Rischi grandine, temporali e gelate (con %)
- Verbally: … and residues of natural contaminants or chemicals = 0 or largely below MRLs
- Pictures are from http://www.caviro.it
- Pictures are from http://www.caviro.it
- Pictures are from http://www.caviro.it
- Foto ist von: http://www.cantinaforlipredappio.it/home/
- Casa Vinicola Zonin is the name of the wine group, which markets and sells the wine brands under the Zonin family label. It is one of the leading privately held wine groups in Italy and among the to ranked worldwide.