2. Mission
“To become the world’s leading book
publishing marketplace”
Publishing professionals Authors and Publishers
Connect
from around the world from around the world
Create exceptional
books
2
3. My Journey so far in Publishing
“Media companies are falling behind because they're failing to adapt
their business models to what consumers want.”
Miral Sattar, Founder of BiblioCrunch.com
• B.S. Computer Engineering, Columbia
• M.S. Digital Publishing, NYU
• Software Developer for 7 years
• 4+ years at TIME
• Senior Product Development Manager
• Launched digital initiatives
(video, apps, blogs, e-books)
• Left TIMEto launch BiblioCrunch.com
Recognized a need in the • BiblioCrunch.com – community platform where
book space!
you can create e-books on the fly and access a
marketplace of book publishing professionals
3
4. Digital publishing is expected to grow to $2.7B by 2013,
nearly nine times larger than 2009
400 381 $3,500
350
$3,000
• eBook unit sales will
skyrocket
300
$2,722 By 2013, U.S.
271 $2,500 consumers will
CAGR=72% purchase 381 million
250
$2,079 eBooks, roughly four
$2,000
times the amount
200
175
purchased in 2010
$1,500
$1,436
150 • eBooks will bring
substantial revenues
100
103
$894
$1,000 In the next three
years alone, eBook
$500
sales will grow 72%
50 34 annually to reach
$313
nearly $2.7B
0 $-
2009 2010 2011 2012 2013
Total US E-book Sales (Millions) Total US E-Book Revenue (Dollars)
Source: Yankee Research Group 4
5. The Problem
• Publishers are downsizing and will need
to rely on freelancers to support
business
• It’s challenging & expensive for authors
and publishers to find qualified book
professionals to help publish exceptional
books
• Most authors would rather focus on
Publishing writing rather than spend time on the
for traditional responsibilities of publishers:
Dummies
– Editing
– Production & Conversion
– Proofing
– Cover Design & Layout
– Sales and Marketing
– Distribution
– App Development
5
6. Give individuals and companies access to trusted
professionals to help publish books seamlessly
Freelancers are the future
6
7. Who uses our services?
Authors (traditional and
self-published)
Publishers (large
Who uses BiblioCrunch? publishers, magazine
publishers)
Literary Agents
Independent Presses
7
8. The Market
The Publishing Services Spectrum
DIY* Full-Service Traditional
Self-Service
Authors Publishers
Opportunity to fill unmet need
Professional editing Cover & Design App development
Blog tour organizers Marketing & Publicity Fact Checking Proofing
Conversion Enhanced Features Distribution Book trailers producers
BiblioCrunch takes offline community interactions between authors/publishers and book publishing
professionals, and brings them online to make book publishing seamless
*DIY: Do It Yourself 8
9. Our Solution
1 2 3
You have an book You launch a You hire a vetted
publishing need project professional
• Need PDF -> • Budget • Portfolio
EPUB
• Required Skills • References
• Cover Design
• Editing • Deadline • Online
payments
• Distribution
10. Most Popular Categories
How are they using it?
1 Editing • Copy editors
• Developmental editors
• Proofreaders
• Prevent glaring errors and typos
2 Conversion • PDF to EPUB, MOBI
• InDesign to EPUB, MOBI
3 Marketing & PR • Blog tours in place of author tours
• Book launches and promotions
• Reaching niche markets
• Pitching to TV stations, news
outlets, and radio shows
11.
12.
13.
14.
15. How We Make Money
Description
1 Subscription fee for • Tiered plan (Monthly, Quarterly, Yearly)
premium services • Premium services include access to
professional directory, member
messaging, and event discounts
• Author concierge services
• Project transaction fee waived
2 Project transaction fee • 13% project transaction fee
• Project transaction fee waived if user
converts to subscription plan
16. Milestones to Date
Beta platform launched in 2012
14,000 Facebook fans
2,500 Twitter followers
Community of over 2,500 registered authors
500 registered publishing professionals