Consolidated Analytic Report - Second Show
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Consolidated Analytic Report of the Social Media Presence (Mainly Facebook) of the movie Second Show, handled by us. Started on an Online Advertising Budget of "Zero", all audience growth was completely organic, a feat which we are still very proud of! With a couple of firsts like holding the First Celebrity Wall Chat in Malayalam Film Industry, the movie made a huge presence in the Social Media circles and eventually went on to become the first SuperHit of 2012!
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Consolidated Analytic Report - Second Show
- 3. Gender
- 4. Age Group
- 7. Viral Reach
- 8. Total Reach
- 11. Campaigns
- 13. • Conducted over a period of two months, the contest was meant to identify the top 5 most active fans on the page. • The 5 winners were given VIP Tickets to the Premier Show of the movie along with the movie stars. • This contest helped drastically increase the Organic Reach of the Page. • Brought in more interaction from the fan community with certain posts leading to more than 1000 comments!
- 15. • The Music Launch of the movie was decided to be held at Gold Souk Mall, Kochi. • It was decided that no offline publicity of the event would be given. Online publicity was started about 40 Hours before the event. • The event turned out to be huge success with a footfall of close to 3000! One of the largest crowds the Mall had received at that time period.
- 18. • This was the first Celebrity Facebook Wall Chat held in the Malayalam Film Industry. • The first one was with the actress Gauthami Nair, and the second one with Sunny Wayne. • For both the Wall Chats, questions by fans were being asked at an average rate of 1 question/12 seconds
- 19. And the Best Part… Off records, Unofficial Reports said that Fox Studios took up the distribution of the movie after seeing its online reach. Its Social Media Presence had a very important role to play in it. Official or unofficial. We were given a token of appreciation!
- 20. Total Likes – 6152 Total TG Reach – 2,72,168 Total TG Viral Reach – 2,04,901 Total Impressions – 15,29,190 Campaigns - 3