2. Katy needs to WIN!

3. People’s Choice Awards Challenge
• 7 PCA nominations
• For every PCA won, a fan will be rewarded with
prizes related to the PCA Katy nominations
• Campaign lasted one week
• Goal: activate fanbase (KatyCats) to increase
votes and ensure wins

4. Fan Mobilization
• KatyCats log onto the Katy Perry PCA Facebook
voting app to vote
• Facebook app keeps track of how many times
each person votes so participants are encouraged
to vote as often as possible
• On the last day of voting, participants are
required to submit a screenshot showing their
total votes

5. Campaign kicks off with “teaser” tweet
from Katy followed by project launch

6. Campaign promoted daily via social
media outlets and email blasts

7. Kathy Beth Terry promotes campaign

8. Directive delivered to key contacts
within the KatyCat community to
promote the campaign

9. Katy WINS 5 People’s Choice Awards!

10. Top 5 voters are awarded
• Top 5 voters accumulated over 25 MILLION votes

11. Press goes wild!

12. Success Metrics
• 35 MILLION votes accumulated over 7 days
• 5 MILLION click-thrus
to voting app
Participation:
• 24 countries
• 30 US markets