Effective communication of research for             development                          Ewen Le Borgne             “Exper...
Presentation outline1. Typical functions (and areas) of  communication2. Powering ‘R4D’ & comms with ‘KM’3. One example: N...
1. Typical areas of communication
1. Typical functions of communication                             Conversing                                              ...
Where are we at?1. Typical functions (and areas) of  communication2. Powering ‘R4D’ & comms with ‘KM’3. One example: NBDC4...
2. Powering R4D & ‘comms’ with ‘KM’                                      Three powerful aspects                           ...
2. Powering R4D & ‘comms’ with ‘KM’                                      Strong knowledge sharing                         ...
2. Powering R4D & ‘comms’ with ‘KM’                                      Strong information management                    ...
2. Powering R4D & ‘comms’ with ‘KM’                                      Strong critical thinking and sense-making        ...
Where are we at?1. Typical functions (and areas) of  communication2. Powering ‘R4D’ & comms with ‘KM’3. One example: NBDC4...
NBDC…3.Some of the ways we share, learn,  communicate
Meetings
Meetings
Presentations
Presentations
Field visits
Training
Documenting
Documenting
Documenting
Documenting
Documenting
Disseminating
Disseminating
Disseminating
Disseminating
Disseminating
Disseminating
Disseminating
Disseminating
Collaborating
Collaborating
Sharing
Sharing
The NBDC approach – the set up                           Comms is housed by N5                           And provided by...
The 10 commandments of NBDC comms                        1. Knowledge generated by the Project will be open and           ...
The NBDC approach – new horizons                         No formal communication strategy… yet                         S...
Where are we at?1. Typical functions (and areas) of  communication2. Powering ‘R4D’ & comms with ‘KM’3. One example: NBDC4...
4. Implications: lessons, challenges and                                           Perhaps we got it wrong…               ...
4. Implications: lessons, challenges and                                           Perhaps we got it wrong…               ...
4. Implications: lessons, challenges and                                           So let’s get it right!                 ...
4. Implications: lessons, challenges and                                           So let’s get it right!                 ...
4. Implications: lessons, challenges and                                           So let’s get it right!                 ...
4. Implications: lessons, challenges and                                           So let’s get it right!                 ...
4. Implications: lessons, challenges and                                           So let’s get it right!                 ...
4. Implications: lessons, challenges and                                           So let’s get it right!                 ...
4. Implications: lessons, challenges and                                           So let’s get it right!                 ...
4. Implications: lessons, challenges andopportunities                              What if the engagement is not so solid?...
4. Implications: lessons, challenges andopportunities                              English – français… problems?          ...
4. Implications: lessons, challenges andopportunities                              Keeping the knowledge tap open?        ...
4. Implications: lessons, challenges andopportunities                              Behaviour changes???                   ...
4. Implications: lessons, challenges andopportunities                              Not finding time and guidance for comms...
4. Implications: lessons, challenges andopportunities                              Pressure to deliver ‘science’?         ...
4. Implications: lessons, challenges andopportunities                              Communicating science to a wider group?...
4. Implications: lessons, challenges andopportunities                              Monitoring communication & knowledge?  ...
Where are we at?1. Typical functions (and areas) of  communication2. Powering ‘R4D’ & comms with ‘KM’3. One example: NBDC4...
So what now?                      How does this workshop tie in with all of this?                      What can you hope o...
Links and references (1)1. NBDC wiki2. NBDC comms tools3. CPWF communication presentation (May 2011)4. CPWF Yammer network...
Links and references (2)1. Devising and sustaining agri-water research communica2. Distributed research needs collaborativ...
Effective communication of research for development: Experiences from NBDC and other horizons
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Effective communication of research for development: Experiences from NBDC and other horizons

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Presented by Ewen Le Borgne at a Volta Basin Development Challenge communication workshop, Burkina Faso, 27 March 2012

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Effective communication of research for development: Experiences from NBDC and other horizons

  1. 1. Effective communication of research for development Ewen Le Borgne “Experiences from NBDC and other horizons” Communication for research workshop, Ouagadougou, 27-28 March 2012
  2. 2. Presentation outline1. Typical functions (and areas) of communication2. Powering ‘R4D’ & comms with ‘KM’3. One example: NBDC4. Implications: lessons, challenges and opportunities5. …So what now?6. References
  3. 3. 1. Typical areas of communication
  4. 4. 1. Typical functions of communication Conversing Connecting Converging Converting What do you think? Correcting Collecting
  5. 5. Where are we at?1. Typical functions (and areas) of communication2. Powering ‘R4D’ & comms with ‘KM’3. One example: NBDC4. Implications: lessons, challenges and opportunities5. …So what now?
  6. 6. 2. Powering R4D & ‘comms’ with ‘KM’ Three powerful aspects  Strong knowledge sharing… to get a bigger picture and a wider network and more impact  Strong information management… to feed our discussions, track and re-use crucial information to remember the past to inform the future  Strong critical thinking and sense-making… to make sense of it all and adapt constantly
  7. 7. 2. Powering R4D & ‘comms’ with ‘KM’ Strong knowledge sharing  Strong meetings that get your job done  Internally, around organisations, for multi-stakeholder processes
  8. 8. 2. Powering R4D & ‘comms’ with ‘KM’ Strong information management  Storing / archiving / databasing…  …Strong codification mechanisms: consistent file naming, spelling etc.
  9. 9. 2. Powering R4D & ‘comms’ with ‘KM’ Strong critical thinking and sense-making  Learning individually…  …Learning as a team, an organization, project etc.  …For stronger questions, ideas, synthesis, ownership, content, engagement, survival and embedding
  10. 10. Where are we at?1. Typical functions (and areas) of communication2. Powering ‘R4D’ & comms with ‘KM’3. One example: NBDC4. Implications: lessons, challenges and opportunities5. …So what now?
  11. 11. NBDC…3.Some of the ways we share, learn, communicate
  12. 12. Meetings
  13. 13. Meetings
  14. 14. Presentations
  15. 15. Presentations
  16. 16. Field visits
  17. 17. Training
  18. 18. Documenting
  19. 19. Documenting
  20. 20. Documenting
  21. 21. Documenting
  22. 22. Documenting
  23. 23. Disseminating
  24. 24. Disseminating
  25. 25. Disseminating
  26. 26. Disseminating
  27. 27. Disseminating
  28. 28. Disseminating
  29. 29. Disseminating
  30. 30. Disseminating
  31. 31. Collaborating
  32. 32. Collaborating
  33. 33. Sharing
  34. 34. Sharing
  35. 35. The NBDC approach – the set up  Comms is housed by N5  And provided by ILRI  Explicit objective: make the Challenge more effective4. Examples from NBDC  Coordination through:  Cross-disciplinary effort / sharing  Linking across projects and partners  Supporting national platform engagement  Supporting N-projects to reach their OLM  E.g. N4: “using project management tools and implementing projects in timely manner and interact[ing] more effectively for higher Nile BDC outcomes and goals.”  N5: “one single project team, delivering promised and emerging outputs as required and using technical, institutional and advocacy strategies to bring about change in the way research, development and policy actors work in the basin”
  36. 36. The 10 commandments of NBDC comms 1. Knowledge generated by the Project will be open and public 2. We value the knowledge of our clients and partners 3. Multi‐purpose knowledge4. Examples from NBDC 4. Knowledge management: Collect, connect, converse 5. Face‐to‐face communication 6. Advocacy is everyone’s responsibility 7. Communication inextricably linked to outcomes 8. Internal communication and M&E are part of our communication strategy 9. Partnerships are the key to impact 10. Innovation and ICTs
  37. 37. The NBDC approach – new horizons  No formal communication strategy… yet  Strong focus on internal communication  Progressive shift towards external communication (to ‘deliver science’) – F2F / publishing4. Examples from NBDC  Increasing opportunities…  Policy engagement  Community engagement  Caveats  One country, one language  One institute hosting all parties  But linking all partners and fighting ‘comms laziness’
  38. 38. Where are we at?1. Typical functions (and areas) of communication2. Powering ‘R4D’ & comms with ‘KM’3. One example: NBDC4. Implications: lessons, challenges and opportunities5. …So what now?
  39. 39. 4. Implications: lessons, challenges and Perhaps we got it wrong…  It’s not just about unilateral messages reaching the right audience…opportunities  It’s about multi-directional engagement with various partners
  40. 40. 4. Implications: lessons, challenges and Perhaps we got it wrong…  It’s not just about communicators doing all the ‘communication work’opportunities  It’s everybody’s business!
  41. 41. 4. Implications: lessons, challenges and So let’s get it right!  Communicating for research for development goes through various phasesopportunities
  42. 42. 4. Implications: lessons, challenges and So let’s get it right!  It’s about sustained interest and efforts, of different kinds…opportunities
  43. 43. 4. Implications: lessons, challenges and So let’s get it right!  It’s about various channels and platformsopportunities  And targeting the right ones for our key audiences
  44. 44. 4. Implications: lessons, challenges and So let’s get it right!  It’s sometimes about organizing a solid engagement process…opportunities  …to build trust and ownership
  45. 45. 4. Implications: lessons, challenges and So let’s get it right!  It’s increasingly about internal and external networks…opportunities  …and less and less about navel-gazing organizations
  46. 46. 4. Implications: lessons, challenges and So let’s get it right!  It’s about communicating the WHY and the HOW also…opportunities  …Not just the WHAT
  47. 47. 4. Implications: lessons, challenges and So let’s get it right!  It’s about informal learning…opportunities  …Not just formal sharing and management
  48. 48. 4. Implications: lessons, challenges andopportunities What if the engagement is not so solid?  Build a trust network consciously around events  And get your hands dirty between events
  49. 49. 4. Implications: lessons, challenges andopportunities English – français… problems?  Develop simple guidelines…  Summaries in the other language (also for the website?)
  50. 50. 4. Implications: lessons, challenges andopportunities Keeping the knowledge tap open?  Identify good content and share it  Coordinate content feeds…  Keep conversing / enrich the content
  51. 51. 4. Implications: lessons, challenges andopportunities Behaviour changes???  They take time anyway  Learn and monitor… expand on good practices  Aiming at everyone learning and sharing…
  52. 52. 4. Implications: lessons, challenges andopportunities Not finding time and guidance for comms?  Prioritise crucial content  Re-use content smartly (comms / M&E / coordination)  Comms is and should be part of our standards!
  53. 53. 4. Implications: lessons, challenges andopportunities Pressure to deliver ‘science’?  Discuss this more widely in CPWF  Process information more likely to be scaled up?
  54. 54. 4. Implications: lessons, challenges andopportunities Communicating science to a wider group?  Find a common language  Regularly engage with the wider public (if that is a need), understand ‘lay’ perspective, simplify your language
  55. 55. 4. Implications: lessons, challenges andopportunities Monitoring communication & knowledge?  In line with outcome logic model (OLM)  Focus on uptake and use of outputs – how do we know our outputs are useful?  Review your theory of change for intermediate outcomes
  56. 56. Where are we at?1. Typical functions (and areas) of communication2. Powering ‘R4D’ & comms with ‘KM’3. One example: NBDC4. Implications: lessons, challenges and opportunities5. …So what now?
  57. 57. So what now? How does this workshop tie in with all of this? What can you hope out of it?6. …So what now? What will you do to make it work? What do you expect from others?
  58. 58. Links and references (1)1. NBDC wiki2. NBDC comms tools3. CPWF communication presentation (May 2011)4. CPWF Yammer network5. CPWF ‘comms 4 uptake’ Yammer network
  59. 59. Links and references (2)1. Devising and sustaining agri-water research communica2. Distributed research needs collaborative researchers3. Getting In On the Act: How Arts Groups are Creating Op4. Double loop learning in leadership development
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