How SMBs Can Leverage Social
   Media Tools to Improve
    Workplace Learning
            Wednesday, April 1, 2009
     By...
Ways to Participate
1. E-mail your questions and
   comments to janet@brandon-
   hall.com
2. TWEET! – send Twitter messag...
Agenda
•About You
•Definitions
•Benefits & Challenges for SMBs
•How SMBs are using social learning
technologies
•How your ...
You?
1. Learning &
   Development
2.Human Resources
3. Information Technology
   (IT)
4.Learning Services
  Provider
5.Oth...
How Many
    Employees
      in your
   Organization?
1.Under 100
2.100 – 500
3.500-1,000
4.1,000-2,000
5.More than 2,000
Primary learning
       delivery channels
1.Instructor-led classroom training
2.Instructor-led online training
3.On-the-jo...
Where are your
       learners physically
            located?
1.Employees at one location
2.Dispersed employees
3.Unknown...
Your current goals
1.Rapid E-Learning (consumption and
  development)
2.Reduce Costs
3.Support Informal Learning
4.Improve...
Acronyms and Buzzwords
       for $1000
SMB
Social media
What are social
                                                      media?
        Participatory online media that utili...
What does SMB
                                                     stand for?
        Small-to-Medium Business (also known...
Quote
“Because they can respond so quickly as business
conditions change, small and midsize companies
have an advantage in...
Challenges to SMB
1. Resources (Cost, People,
   Training)

2. Culture (Blocking, Management
   Style)

3. Loss of control...
Benefits to SMB
1. Faster Response

2. Resilient

3. Lower costs without sacrificing
   learning

4. Increased productivit...
Where we
are today
First Generation Learning Model (SMB)

                                        Learners
                                  ...
Next Generation Learning Model
                                  (Connections and Networks)

                             ...
Why the change




                                                   Supports




Source: Joe Kristy, IBM Global Business...
New Tools to Foster Learning
Social Networking
                       Services
• Find experts
• Get fast
  answers
• Build
  relationships
• Informal
 ...
Blogs
• Capture knowledge
• Reflection
• Feedback
• Professional Development




                                     16
Wikis
• Manage information
• Provide documentation
• Share resources
• Knowledge repository




                          ...
Virtual Worlds
• Greater social
presence compared
with other learning
technologies
• Enhanced
interaction
• Realistic 3D o...
Microblogging
Tagging /
Bookmarking
Presence
Does your organization
have a strategy for social
         media?
Strategies for Using
      Social Learning Technologies
• As part of a blended learning strategy

• To provide a community...
Strategies for Using
      Social Learning Technologies
• As part of a blended learning strategy

• To provide a community...
Strategies for Using
      Social Learning Technologies
• As part of a blended learning strategy

• To provide a community...
Strategies for Using
      Social Learning Technologies
• As part of a blended learning strategy

• To provide a community...
Strategies for Using
     Social Learning Technologies
• As part of a learning plan

• To create a place for informal lear...
Strategies for Using
     Social Learning Technologies
• As part of a learning plan

• To create a place for informal lear...
Strategies for Using
     Social Learning Technologies
• As part of a learning plan

• To create a place for informal lear...
Strategies for Using
     Social Learning Technologies
• As part of a learning plan

• To create a place for informal lear...
Strategies for Using
     Social Learning Technologies
• As part of a learning plan

• To create a place for informal lear...
Summary
1. There are benefits and challenges for SMBs in
   today’s environment.
2. Social media tools for learning are a ...
Good Use Case
1. Distributed Learners
2.Information / Knowledge Workers
3. Need for Peer-to-Peer Collaboration
4.Need Easy...
Action Plan
Action Plan
1. Start small. Find opportunities where social
   learning tools will foster learning. (blended with
   instr...
Follow-up questions?
 1. E-mail your questions and
    comments to janet@brandon-
    hall.com


 2. TWEET! @jclarey
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SMBs & Social Media sponsored by Sum Total

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How SMBs can use social media tools to support workplace learning. Several tools discussed. Focus was on the social vs. the media - keeping it about people and strategy because, if you don't have one in a corporate learning & development department, you're probably not going to get any support for implementation. Discussion of LMS trends in the corporate arena today (more people centric vs. course centric).

Published in: Education, Business, Technology

SMBs & Social Media sponsored by Sum Total

  1. 1. How SMBs Can Leverage Social Media Tools to Improve Workplace Learning Wednesday, April 1, 2009 By Janet Clarey, Analyst & Sr. Researcher Brandon Hall Research
  2. 2. Ways to Participate 1. E-mail your questions and comments to janet@brandon- hall.com 2. TWEET! – send Twitter messages to your followers, and to me at @jclarey - use #BrandonHall in your tweets so I can find them 3. Text Chat during the webinar – use NOTES (upper left)
  3. 3. Agenda •About You •Definitions •Benefits & Challenges for SMBs •How SMBs are using social learning technologies •How your organization can get started with social learning technologies
  4. 4. You? 1. Learning & Development 2.Human Resources 3. Information Technology (IT) 4.Learning Services Provider 5.Other
  5. 5. How Many Employees in your Organization? 1.Under 100 2.100 – 500 3.500-1,000 4.1,000-2,000 5.More than 2,000
  6. 6. Primary learning delivery channels 1.Instructor-led classroom training 2.Instructor-led online training 3.On-the-job training 4.Self-paced E-Learning Courses 5.Other
  7. 7. Where are your learners physically located? 1.Employees at one location 2.Dispersed employees 3.Unknown (customers) 4.Combination of any of the above
  8. 8. Your current goals 1.Rapid E-Learning (consumption and development) 2.Reduce Costs 3.Support Informal Learning 4.Improve Productivity 5.Other (type in chat)
  9. 9. Acronyms and Buzzwords for $1000 SMB Social media
  10. 10. What are social media? Participatory online media that utilizes the group to write and direct content, rather than a read-only media. Allows for direct contact between participants. (Early List Servs but faster) – Urban Dictionary, a participatory online slang dictionary © Photographer: Geotrac | Agency: Dreamstime.com
  11. 11. What does SMB stand for? Small-to-Medium Business (also known as Small-to-Medium Enterprise, SME) are defined based on size (and there is no universal size definition). – Wikipedia, a participatory online dictionary © Photographer: Geotrac | Agency: Dreamstime.com
  12. 12. Quote “Because they can respond so quickly as business conditions change, small and midsize companies have an advantage in a volatile and uncertain economic climate. The right information technology tools and solutions lets them build on this advantage by helping them cut costs and improve productivity today, while enabling them to stay focused on innovation so they will be poised for growth when the economy begins to turn around.” Steve Ballmer, CEO, Microsoft
  13. 13. Challenges to SMB 1. Resources (Cost, People, Training) 2. Culture (Blocking, Management Style) 3. Loss of control of information 4. Fear of loss of productivity / abuse 5. Security
  14. 14. Benefits to SMB 1. Faster Response 2. Resilient 3. Lower costs without sacrificing learning 4. Increased productivity 5. Supplements other training
  15. 15. Where we are today
  16. 16. First Generation Learning Model (SMB) Learners (Location B) Content Developer (Location A) Learner (on-the-road) Hosted Learning Platform Learning Lab (Location X) Content Developer & Learner (Location C) Source: Bryan Chapman
  17. 17. Next Generation Learning Model (Connections and Networks) Learners (Location B) Content Developer (Location A) Learner (on-the-road) Hosted Learning Platform Learning Lab (Location X) Content Developer & Learner (Location C)
  18. 18. Why the change Supports Source: Joe Kristy, IBM Global Business Services
  19. 19. New Tools to Foster Learning
  20. 20. Social Networking Services • Find experts • Get fast answers • Build relationships • Informal learning 16
  21. 21. Blogs • Capture knowledge • Reflection • Feedback • Professional Development 16
  22. 22. Wikis • Manage information • Provide documentation • Share resources • Knowledge repository 16
  23. 23. Virtual Worlds • Greater social presence compared with other learning technologies • Enhanced interaction • Realistic 3D objects and environments 16
  24. 24. Microblogging
  25. 25. Tagging / Bookmarking
  26. 26. Presence
  27. 27. Does your organization have a strategy for social media?
  28. 28. Strategies for Using Social Learning Technologies • As part of a blended learning strategy • To provide a community for learning professionals • To provide a collaborative learning environment among cross-functional groups • For knowledge management
  29. 29. Strategies for Using Social Learning Technologies • As part of a blended learning strategy • To provide a community for learning professionals • To provide a collaborative learning environment among cross-functional groups • For knowledge management
  30. 30. Strategies for Using Social Learning Technologies • As part of a blended learning strategy • To provide a community for learning professionals • To provide a collaborative learning environment among cross-functional groups • For knowledge management
  31. 31. Strategies for Using Social Learning Technologies • As part of a blended learning strategy • To provide a community for learning professionals • To provide a collaborative learning environment among cross-functional groups • For knowledge management
  32. 32. Strategies for Using Social Learning Technologies • As part of a learning plan • To create a place for informal learning • For leadership development • For professional development • To develop and retain talent
  33. 33. Strategies for Using Social Learning Technologies • As part of a learning plan • To create a place for informal learning • For leadership development • For professional development • To develop and retain talent
  34. 34. Strategies for Using Social Learning Technologies • As part of a learning plan • To create a place for informal learning • For leadership development • For professional development • To develop and retain talent
  35. 35. Strategies for Using Social Learning Technologies • As part of a learning plan • To create a place for informal learning • For leadership development • For professional development • To develop and retain talent
  36. 36. Strategies for Using Social Learning Technologies • As part of a learning plan • To create a place for informal learning • For leadership development • For professional development • To develop and retain talent
  37. 37. Summary 1. There are benefits and challenges for SMBs in today’s environment. 2. Social media tools for learning are a cost- effective solution for maximizing effectiveness. 3. There are an abundance of social media tools available. 4. There are multiple strategies for using social media. 5. A supportive culture is the most significant factor for implementing social learning technologies.
  38. 38. Good Use Case 1. Distributed Learners 2.Information / Knowledge Workers 3. Need for Peer-to-Peer Collaboration 4.Need Easy/Anywhere Access to Information 5.Need Access to Subject Matter Experts 6.Supportive Culture
  39. 39. Action Plan
  40. 40. Action Plan 1. Start small. Find opportunities where social learning tools will foster learning. (blended with instructor-led, etc.) 2. Become an expert on the learners within your organizational communities. 3. Use the tools yourself. Join a social network. If you’re already a member of one, connect with someone in this presentation. 4. Develop a strategy. 5. Incorporate into people’s daily work. Make it “real work.” Action Plan
  41. 41. Follow-up questions? 1. E-mail your questions and comments to janet@brandon- hall.com 2. TWEET! @jclarey

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