Project Management 2.0


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Bridging Project Management and Knowledge Management.

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Project Management 2.0

  1. 1. Project Management 2.0 Bridging PM and KM Peter Pfeiffer, PhD, PMP, CKM, (May 2009)
  2. 2. Topics Why Knowledge Management? KM 2.0 – a new way to do KM Web 2.0 – a new way to use the Web PM meets KM (or vice versa) What could PM 2.0 be like?
  3. 3. Why do organizations do Knowledge Management? What What the organization the organization must know must do Strategic Knowledge Gap Gap What What the organization the organization knows can do Source: Michael H. Zack, 1998.
  4. 4. Data Information Knowledge Data Symbolic representations, such as numbers or figures without context or specific meaning. Information Organized data with context and tangible and visible meaning.
  5. 5. Data Information Knowledge Knowledge Data “…That’s a good 1835LX93 flight; comfortable airplanes and always on time.” Information Swiss flight 93 leaves São Paulo at 18:35
  6. 6. Knowledge and its Application Intelligence Select and apply in certain situations Knowledge Analyze relevancy and attribute importance Information Process and contextualize Data Source: adapted from Moresi, 2001.
  7. 7. Nature of Knowledge Quite literally, what people know. Knowledge is experience, insights, skills, concepts, feelings, ideas, ways of thinking or working. Highly contextual. Intangible, difficult to measure. Source: Lucie Lamoureux and Allison Hewlitt. n/d
  8. 8. Dimensions of Knowledge Tacit Knowledge Explicit Knowledge Knowledge that people store in their Knowledge can be expressed in words, minds or memories, and that is not numbers, drawings, graphs or other explicit. Sometimes people don’t know objects. what they know. Generally it is shared in written or People can share their tacit knowledge visualized form and can be part of intentionally or not, be it through working documents, manuals or data bases, for together, observation, discussion or story example. telling.
  9. 9. Explicit Knowledge: Dados, Information Documents Registers Files Tacit Knowledge: Experience Thoughts Competencies Commitment Doing
  10. 10. Socialization tacit tacit Individuals share Knowledge. Includes learning by doing. Externalization tacit explicit Individuals connect tacit knowledge with explicit knowledge. Combination explicit explicit Individuals combine different ideas to generate new knowledge. Internalization Individuals extract knowledge from the newly explicit tacit created tacit and explicit Knowledge through Learning by doing.
  11. 11. Why share Knowledge? Opportunity to learn through interactions with peers. Increases work effectiveness, e.g. through problem-solving. Learning from experiences can help prevent from reinventing the wheel. New ideas and solutions can lead to more innovations, more out-of-the box thinking. Source: Lucie Lamoureux and Allison Hewlitt. n/d
  12. 12. What is Knowledge Management for? Effectiveness (Reach sustainable changes and results). Efficiency (Reduce errors; use existing knowledge; learn continuously; spread generated knowledge). Reduce risks (Avoid investments in services little productive or apply inappropriate practices). Innovation (Share knowledge and stimulate creativity).
  13. 13. Knowledge Management - a new discipline 1st generation: Focused on Information Document Information and experiences in books or publications. Count on Information in libraries, recourse centers or data bases. 2nd generation: Focused on technology Use of new information and communication technologies like, interactive data bases, intranet, e-mail lists, discussion forums, Web portals. 3rd generation: Focused on people, their behavior and interaction and their practical skills through interactive instruments and f2f activities.
  14. 14. Knowledge KM meets PM from projects Best practices Knowledge in projects Lessons learnt Organizational Documentation design Planning and control Individual and Discussions collective information Communicatio n Metrics Competencies Meeting notes in PM Knowledge Methods and Instruments about projects Adapted from unknown source
  15. 15. The most frequent answer ... ... however ...
  16. 16. The Brazilian PM Benchmarking Study reveals: Knowledge Management is not a priority for PMOs In the ranking of PMO functions it appears in the 4th position (44%). Betweens the aspects considered in the PM methodology, KM does not appear. Between the existing documents, we find … Learned lessons in the 13th position (44%), Evaluation of clients satisfaction – 21st position (30%) Evaluation of project benefits – 23rd position (21%). On the other hand, skills deficiencies are identified in communication (47%), conflict management (41%) and PM knowledge (38%). Source: PMI – Brazilian Chapters: Benchmarking Study 2008.
  17. 17. Interactive Knowledge Sharing Tools iew ev R W or l d ion C af é ct rA fte F2F Facilitation A owledge Café Peer A Kn ctice Pra s si s t s of nitie K n ow le mu Com dge Fa irs Storytelling tings mee ace en Sp Op Source: Lucie Lamoureux and Allison Hewlitt. n/d
  18. 18. Knowledge Management on the Web The web is social The web is participative Based on social tools Emerges and evolves spontaneously Without planning Without IBM or Microsoft Open protocols Low cost or free 2006 Source: David Gurteen, 2008.
  19. 19. The big ideas behind Web 2.0 Individual production and user generated content. Harnessing the poser of the crowd. Data on epic scale. Architecture of participation. Network effects. Openness. Source: Paul Anderson, n/d.
  20. 20. Social Tools What are social tools for? Meet and connect people. Build up communities. Share Knowledge. Weblogs (Blogs) Informal learning. Wikis Social book marking & tagging Social Networking Communities Instant Messaging/Presence RSS Feed Readers Micro-blogging Podcasts, videocasts Mash-ups Source: David Gurteen, 2008.
  21. 21. Web based Social Tools
  22. 22. Sharing Knowledge CiteULike is based on the principle of social bookmarking and promotes the development of the sharing of scientific references. Scribd is a site to share documents. Scribd has currently more than 50 million users per month and daily more than 50.000 documents uploaded. Innocentive intermediates between Seekers and Solvers. Seeker can launch a challenge and pays for the solution provided by the Solver.
  23. 23. Comparison of KM approaches KM 1.0 KM 2.0 Personal Corporative Bottom-up Top-down Decentralized Centralized Distributed Command & Control Ecosystem Monolithic System Tacit knowledge Explicit knowledge Source: David Gurteen, 2008.
  24. 24. What would PM 2.0 be like? In addition of the proven PM support tools there could be used, among others: Project blog, to maintain all stakeholders informed. Wikis to build collectively concepts and solutions. Social bookmarking, to share resources and references. Multimedia site, to share images and videos. RSS feed, to maintain everybody up-dated. Communities of Practice, to generate new knowledge. Social Networks, to approach and connect people. However, interactive (F2F) Knowledge Sharing tools should used as well.
  25. 25. What could PM 2.0 be like? PM 2.0 KM 2.0 KM 1.0 Corporative Cooperative Personal Top-down Horizontal Bottom-up Centralized Sharing Decentralized Command & Control Collaborative Distributed Monolithic System Flexible System Ecosystem Explicit knowledge Explicit and tacit Tacit knowledge Knowledge Adapted from David Gurteen, 2008.
  26. 26. PM 2.0 – Diminish the Knowledge Gap in Projects What the What the Project Project must know must do Strategic Knowledge Gap Gap What the What the Project Project knows can do Based on: Michael H. Zack, 1998.
  27. 27. Thank you for your attention!