Dom Dwight, Brand Communications Manager at Bettys & Taylors of Harrogate shares his experiences of creating social content for the Yorkshire Tea and Taylors Coffee brands, with next to no budget.

1. 1
Social media content
strategy 2014 – Lucy Wren
Creating inspirational
social content
Social Speakeasy
In discussion with Dom Dwight,
Coffee Enthusiast and Brand Communications
Manager at Bettys & Taylors of Harrogate

2. When Monday leaves you
feeling blue, when your
boss has a rage that you
can’t subdue, you’ll likely
see his point of view if
you just sit down and
have a brew…
From the #teasong by Yorkshire
Tea
“
”

3. Dom Dwight
Brand Communications Manager
at Bettys & Taylors of Harrogate
brought a new flavour to the June
Speakeasy.
With a great deal of humour, he
shared his experiences of creating
inspiring social content for the
Yorkshire Tea and Taylors Coffee
brands on next to no budget (with
a little help from some celebrity
friends).
Take a seat and enjoy Dom’s
presentation…

4. @domdwight

5. “Logic will get you from A to Z.
Imagination will get you
everywhere.”

6. “Culture eats strategy for lunch.”

7. Good content can come from
anywhere.

8. The little things…

9. Freedom is essential

13. #teasong

16. Social
Experiential PR

17. Foundations are important.

18. 1. Know yourself
‘To thine own brand identity be true’ said Hamlet (almost)

19. 2. Know your audience

20. 3. Build it in, don’t bolt it on.

21. (that goes for measurement too)

22. 4. Feed the conversation, don’t ‘own’ it.

23. …with the aforementioned little things

24. (some of which grow into big things)

25. And a few home runs…

26. Like a tea party on the Orient Express

27. …with a megastar on board

28. …although we nearly missed these gems!

29. And then there’s this…

30. But… ‘if you build it, they will come’ is
a bad strategy

31. And let’s not forget this…

32. Or these…

35. Keep in touch - @domdwight
Thanks!

36. Join us at the next
Social Speakeasy
Just ping us at: