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Living Labs in ICT                              FITT– Fostering Interregional Exchange in ICT Technology Transfer –       ...
Living Labs       A Living Lab is a method for user-centric innovation enabling users to       take an active part in the ...
Living Labs – IBBT iLab.o        The following case describes IBBT-iLab.o.              iLab.o sets up test and experiment...
Living Labs as a platform for reallife testing: opportunity &potential detection                                   02/07/2...
IBBT iLab.o?
Why Living Labs? Today’s ICT environment   Industry Convergence                                                        Inc...
Why Living Labs?Open innovation platforms … to ‘overcome systematic failures’→ Many failures ~ failing potential estimatio...
Living Labs @ IBBT - iLab.o …… transcending ‘one shot user feedback approach’→ continuous user feedback (through all NPD-s...
Living Labs @ IBBT - iLab.o …… opportunity identificationROMAS – i-City Living Lab (wls cities) ca. 600 test users (2007)O...
Living Labs @ IBBT - iLab.o …… opportunity identification  Opportunity                                                Pote...
Living Labs @ IBBT - iLab.o …… Mobile Television (Maduf)Living Lab 2007-8, app. N: 100Survey (needs) + proxy innovation as...
Living Labs @ IBBT - iLab.o …       … Mobile Television (Maduf)   Needs & Wants?           Wtp?           Usage Contexts  ...
Living Labs @ IBBT - iLab.o …… Mobile Television (Maduf): potential detection                                     Mobiele ...
Living Labs @ IBBT - iLab.o …… Mobile Television (Maduf): potential detectionMass Market Potential ? As promising as abroa...
Living Labs @ IBBT - iLab.o …… Digital Television: potential detectionDigital Television, 2004, n: 1006Launch DTV in Fland...
Conclusion: Living Labs@IBBT Believing in user-centric innovation development is one thing … … actually achieving it is an...
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FITT Toolbox: Living Labs in ICT

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A Living Lab is a method for user-centric innovation by providing the testing facility in a real life user environment, able to feed back all essential customer experience and make appropriate decisions about the final go to market or even to detect an shape new opportunities. A Living lab operates as an open innovation platform for all economic players in the field, transcending systematic failures thanks to continuous and iterative user feedback. Living Labs are widely applicable for all applications in need of wide and truly user feedback, taking into account all stakeholders.

www.FITT-for-Innovation.eu

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Transcript of "FITT Toolbox: Living Labs in ICT"

  1. 1. Living Labs in ICT FITT– Fostering Interregional Exchange in ICT Technology Transfer – www.FITT-for-Innovation.euExcept where otherwise noted, this work is licensed under a Creative Commons Attribution 3.0 License.
  2. 2. Living Labs A Living Lab is a method for user-centric innovation enabling users to take an active part in the research, development and innovation processes by Interacting with users early into the creative process in order to understand all expectations and user patterns; Fasten up the uptake of new products and services involving all relevant players of the value network; Assess the socio-economic implications of new technological solutions ENoLL is a European Network of Living Labs setting up a common methodology Living Labs are widely applicable for All applications in need of wide and truly user feedback, taking into account all stakeholders Quality/Nature of stakeholders: Mostly B2C, but also possible for B2B2 | 04/2011 Living Labs in ICT
  3. 3. Living Labs – IBBT iLab.o The following case describes IBBT-iLab.o. iLab.o sets up test and experimentation platforms and performs Living Lab research for achieving policy and business goals using stakeholder co-design. The concept of IBBT-iLab.o is is to explore and achieve policy and business goals related to ICT innovation using an iterative model of stakeholder co- design. The centre was established as a nucleus for open innovation activities and as a repository of relevant knowledge and expertise. iLab.o sets up, coordinates, facilitates and carries out Living Lab research using various Living Lab settings.3 | 04/2011 Living Labs in ICT
  4. 4. Living Labs as a platform for reallife testing: opportunity &potential detection 02/07/2009 Prof. Lieven De Marez IBBT-iLab.o
  5. 5. IBBT iLab.o?
  6. 6. Why Living Labs? Today’s ICT environment Industry Convergence Increased Failing Competition Innovation Even more Only Competition Incremental Innovation Shortened Life CyclesLiving Lab A Unique Environment to Experiment with = Real Innovation, with Users and the Complete Value Network
  7. 7. Why Living Labs?Open innovation platforms … to ‘overcome systematic failures’→ Many failures ~ failing potential estimatione.g. Mobile Television Finland (2006)= Being user-centric? Ok … but too fragmented (one shot)
  8. 8. Living Labs @ IBBT - iLab.o …… transcending ‘one shot user feedback approach’→ continuous user feedback (through all NPD-stadia) Opportunity Potential Identification Shaping identification / BM / Introduction
  9. 9. Living Labs @ IBBT - iLab.o …… opportunity identificationROMAS – i-City Living Lab (wls cities) ca. 600 test users (2007)Opportunities for mobile city applications? Focus Groups Alpha’s + (un)familiar 80 ideas Interest & Requirements Survey (N:450)
  10. 10. Living Labs @ IBBT - iLab.o …… opportunity identification Opportunity Potential Identification Shaping identification / BM / Introduction Focus GroupsAlpha’s + (un)familiar 80 ideas Interest & Requirements Survey (N:450) Profiling - Observation – Diaries – Photo Elicitation - Interviews Development e.g. Mobile News Usability Testing Logging & Evaluation
  11. 11. Living Labs @ IBBT - iLab.o …… Mobile Television (Maduf)Living Lab 2007-8, app. N: 100Survey (needs) + proxy innovation assessment + diaries + usability +observation + photo-elicitation + focus groups + …
  12. 12. Living Labs @ IBBT - iLab.o … … Mobile Television (Maduf) Needs & Wants? Wtp? Usage Contexts User profiles? 12:00 Potentialnew Potential for08:00 new prime Mobile TV prime times Times Emo 18:0006:0 0 19:00 Emo Sleep Prime time classical TV 00:00
  13. 13. Living Labs @ IBBT - iLab.o …… Mobile Television (Maduf): potential detection Mobiele TV Vlaanderen (2007, N: 575) 50 45 40 35 30 25 17% 20 15 10 5 0 innovators early adopters early majority late majority laggardsMobiele TV Vlaanderen 0,7 5,4 10,6 43,7 39,7
  14. 14. Living Labs @ IBBT - iLab.o …… Mobile Television (Maduf): potential detectionMass Market Potential ? As promising as abroad? No, but … Finland, 1 intention Q Flanders, 3 intention Q’s 2006: promising potential Modest Potential 2007: overestimation No Mass Market Potential Mobiele TV Vlaanderen (2007, N: 575) 50 45 41% 40 35 17% 40% 30 25 1Q 20 3Q 1Q 15 10 5 0 innovators early adopters early majority late majority laggards Mobiele TV Vlaanderen 0,7 5,4 10,6 43,7 39,7 Potential in Finland = potential in Flanders?
  15. 15. Living Labs @ IBBT - iLab.o …… Digital Television: potential detectionDigital Television, 2004, n: 1006Launch DTV in Flanders: Q3 2005 DTV segmentation forecast 2006: 140000 Q3 2007 40000 Belgacom 40 + 100000 Telenet Q3 06 35 30 +882000 25 20 300000 15 10 138000 5 0 innovators early adopters early majority late majority laggards DTV 2004 2,3 14,7 35,6 20,9 21,1 Q3 05 Q1 06 Q3 07Timing? ½y 2y ? ?
  16. 16. Conclusion: Living Labs@IBBT Believing in user-centric innovation development is one thing … … actually achieving it is another (> single shot approach)We believe in living labs as ‘ecosystem’ for truly user-centric and more successful innovation development Continuous & iterative process (3 metaphors) ! Users as the key asset, not technology or devices ! Involving users in their natural environment, on a substantial scale, or for longer period ! Users as equally important co-creators ! Involvement of all stakeholders in the ecosystem !

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