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20090409 Friday Food iLabo

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20090409 Friday Food iLabo

  1. 1. IBBT iLab.o The Living Lab hub in Flanders Mark De Colvenaer, IBBT-iLab.o, Belgium 01/04/2009
  2. 2. ICT Challenge Profiling Intelligent Content Management Location Based Services Privacy Security Payment Applications Applications Applications Applications Applications Applications Applications City Services Platform Services
  3. 3. Living Lab - Definition <ul><li>Proeftuinen voor testgebruikers zijn testomgevingen , waarin bedrijven nieuwe innovatieve technologieën, producten en diensten kunnen toetsen binnen een groep van individuen , die als testers worden ingezet in hun eigen leef- en werkomgeving . </li></ul><ul><li>De primaire doelstelling van proeftuinen is het versnellen en afstemmen van de valorisatie van innovatieve producten en diensten , wat impliciet de ontwikkeling van nieuwe markten met zich meebrengt. </li></ul><ul><li>Definitie IWT – maart 2008 </li></ul>
  4. 4. The Living Lab Context
  5. 5. Interactive television <ul><li>First pilot of interactive television in Flanders </li></ul><ul><li>300 households </li></ul><ul><li>2 year project </li></ul><ul><li>1 year trial : 2003-2004 </li></ul><ul><li>Partner: Telenet </li></ul>
  6. 6. <ul><li>= predictieve validering? </li></ul>Timing? ½ y 2 y Q3 05 Q1 06 Q3 07 ? ? Q3 06 Q2 07 138000 300000 1mio (+882000) Q3 2007 2006: 140000 40000 Belgacom + 100000 Telenet Methoden met roots in Diffusietheorie: PSAP: concreet. Bv. DTV (2004) Q2 2008
  7. 7. E-paper <ul><li>World’s first development of an electronic newspaper </li></ul><ul><li>200 users </li></ul><ul><li>2 year project </li></ul><ul><li>Trial of 2 months : March - May 2006 </li></ul><ul><li>Partners: iRex, Belgacom, De Tijd,.. </li></ul>
  8. 8. IBBT groups & Living Lab projects - Mobile television <ul><li>First trial of mobile television via DVB-H in Belgium </li></ul><ul><li>App. 100 users </li></ul><ul><li>2 year project </li></ul><ul><li>1 year trial : September 2007 - May 2008 </li></ul><ul><li>Partners: VRT, Siemens, Telenet, Belgacom, Option,… </li></ul>
  9. 9. When? Viewing pattern <ul><li>Heavy viewers (2) > 20 usage moments during the two week test period </li></ul><ul><li>Medium viewers (13) 10-20 usage moments </li></ul><ul><li>Light viewers (15) < 10 usage moments </li></ul>Potential Experts Trial
  10. 10. Where? At home, on the road, time killing … Potential Experts Trial According to the experts … In the trial …
  11. 11. Mass Market Potential ? As promising as abroad? No Potential Experts Trial 17%
  12. 12. Mass Market Potential ? As promising as abroad? No, but … Potential Experts Trial Finland, 1 intention Q 2006: promising potential 2007: overestimation 17% 41% 3 Q 1 Q Flanders, 3 intention Q’s Modest Potential No Mass Market Potential 40% 1 Q Potential in Finland = potential in Flanders?
  13. 13. Living Lab Activities
  14. 14. iLab.o – What we offer ? <ul><li>Panel management </li></ul><ul><ul><li>User Database </li></ul></ul><ul><ul><li>Selection & Recruitment </li></ul></ul><ul><ul><li>Logging & Monitoring </li></ul></ul><ul><li>Strategy & Policy Development </li></ul><ul><li>Methodologies </li></ul><ul><li>Tools </li></ul><ul><li>Gateway to Europe </li></ul>
  15. 15. iLab.o - Digimeter <ul><li>“ Vinger aan de pols” inzake Media & ICT bezit en gebruik </li></ul><ul><li>≠ klassiek éénmalig onderzoek : 2x/jaar 800 </li></ul><ul><li>2x/jaar rapport omtrent ‘bezit & gebruik’ media & ICT in Vlaanderen </li></ul><ul><li>Recruteringsbasis voor proeftuinonderzoek </li></ul>
  16. 16. iLab.o - Jupcam <ul><li>A support tool for user oriented research in a Living Lab setting </li></ul><ul><li>Focus on supporting research activities, not on project management (> myIBBT) </li></ul>
  17. 17. iLab.o - Work in progress

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