The presentation describes IBM Digital Innovation Platform.

1. IBM Digital Innovation
Platform
Hamid Khafagy
Lead Cloud Avisor, Middle East & Africa
hamid@ae.ibm.com
@ibmhamid
May, 2015
#bluemix - #ibmcloud
© 2015 IBM Corporation 1

2. Agenda
 Disruption is the “New Normal”
 Innovation to the Rescue
 Bluemix, the Innovation Platform
 Bluemix in Action
2© 2015 IBM Corporation

3. Agenda
 Disruption is the “New Normal”
 Innovation to the Rescue
 Bluemix, the Digital Innovation Platform
 Bluemix in Action
3© 2015 IBM Corporation

4. Software is Eating the World
4
App’s
Software
World
Apps are
© 2015 IBM Corporation

5. Setting New Standard of Blue Chips
5
$33.8B
$371.78B
$26.69B
$741.92B
$177.44B
$229.91B
$10B
$19B
$41B
Market Value as of April 2015© 2015 IBM Corporation

6. Introducing the new “Weapons of Mass
Disruption” …
Scale
Low Cost
Speed
6© 2015 IBM Corporation

7. The Speed …
 New Application Architecture
 Microservices & API’s
7© 2015 IBM Corporation

8. The Speed …
8
 The API Economy
© 2015 IBM Corporation

9. 9
April, 2014
The Speed …
 The API Economy
© 2015 IBM Corporation

10. 10
April, 2014
The Speed …
 The API Economy
© 2015 IBM Corporation

11. The Speed …
 Extreme Automation
 Agile / DevOps / CD / CI
11© 2015 IBM Corporation

12. The Scale …
12© 2015 IBM Corporation

13. The Low Cost …
13© 2015 IBM Corporation

14. Beware … Barbarians at the Gate
14
Cloudesters
© 2015 IBM Corporation

15. Too Big to Fail? …
15
Really?
© 2015 IBM Corporation

16. Don’t be the Next Casualty …
16© 2015 IBM Corporation

17. Innovation is Your Friend …
16%
17© 2015 IBM Corporation

18. Agenda
 Disruption is the “New Normal”
 Innovation to the Rescue
 Bluemix, the Digital Innovation Platform
 Bluemix in Action
18© 2015 IBM Corporation

19. IBM Cloud Innovation Blueprint
Management Platform
Workload definition, optimization and orchestration
Software-defined
compute
Software-defined
storage
Software-defined
networking
Resource abstraction and optimization
Infrastructure
as a Service
Software-
defined
environment
External
Ecosystem
Marketplace App
API
Services
API
Analytics
API
Commerce
API
Collaboration
API
Location
API
Data
APIAPI
Solutions
Software
as a Service
API
economy
Traditional
workloads
Services and composition patterns
API and integration
services
DataMobileDevelopment Operational
Application
services
Security… Platform
as a Service
Cloud
operating
environment
19© 2015 IBM Corporation

20. Open By Design
OAuth Software
as a Service
API
economy
OSLC
Infrastructure
as a Service
Software-
defined
environment
Platform
as a Service
Cloud
operating
environment
TOSCA
20© 2015 IBM Corporation

21. Introducing Bluemix
21© 2015 IBM Corporation

22. Agenda
 Disruption is the “New Normal”
 Innovation to the Rescue
 Bluemix, the Digital Innovation Platform
 Bluemix in Action
22© 2015 IBM Corporation

23. What is Bluemix ?
 IBM’s Cloud PaaS Offering
 That offers:
 Speed,
 Scale,
 Low Cost
 Open-by-Design and based on
“Open Source” Technologies:
 Cloud Foundry
 Docker
 OpenStack
23© 2015 IBM Corporation

24. Bluemix momentum
With Bluemix we are bridging the gap between start-up and
enterprise by bringing together the best of both worlds.
Speed and agility. Enterprise scale.
24

25. Bluemix Overview
#bluemix - #ibmcloud
** All statements regarding the Bluemix Local delivery and features represent IBM’s intent.
25

26. Case Studies
What 60,000+ applications have told us.
Web Applications
• Enabling online experiences in the
physical store for retail
• Leverages BlueMix for data collection
APIs and dashboards
• Reduction of infrastructure setup from
days to minutes by moving off of a pure
IaaS
Mobile Back Ends
• Integrated into iOS and Android native
applications using BlueMix SDK
• Cloud Code for offloading business
logic from the mobile client
• Back end services replacing custom
code hosted on IaaS (e.g. Push
Notification)
APIs and On-Prem Integration
• Providing APIs that are integrated into
the BlueMix experience
• Leveraging existing on premise
databases and technologies
• Building mobile applications that
connect to on-prem data via Bluemix
Analytics and Reporting
• Embed IBM Cognos business
intelligence content into apps
• Use IBM Analytics Warehouse to
store and analyze business data
• Gain immediate visibility and control
over app performance and
availability
26© 2015 IBM Corporation

27. Agenda
 Disruption is the “New Normal”
 Innovation to the Rescue
 Bluemix, the Digital Innovation Platform
 Bluemix in Action
27© 2015 IBM Corporation

28. Check it out !
*click*
https://bluemix.net
US: https://console.ng.bluemix.net
UK: https://console.eu-gb.bluemix.net
28© 2015 IBM Corporation

29. Sign up in Minutes. Pay for What You Use
 Friction free adoption
 30 day trial (no credit card required) -
Designed to allow testing of an entire
application on the platform
 Free tier for every service -
encourages experimentation of new
services for applications already
running on Bluemix
 Multiple Commitment Models
 Pay-as-you-go - optimized for
flexibility, no term commitment
 Subscription - term based optimized
for cost, discounted from pay as you
go rates
 Self Service
 Zero to coding in less than 5 minutes
 Credit card over the web in many
countries - or through your IBM rep
Cloud based pricing models to serve developer needs.
29© 2015 IBM Corporation

30. Resources
 Register on Bluemix.net / Try it out and get familiar
http://www.bluemix.net
 Follow Bluemix on Twitter + YouTube and invite
customers to our Webinars
30© 2015 IBM Corporation

31. Thank You
Get started today at bluemix.net
31© 2015 IBM Corporation