Learn more about how companies have achieved success in the business by building on Bluemix.

1. IBM Bluemix
Keys to Success: Client Reference Deck
April 17, 2015
Software and Cloud Solutions

2. AnswerHub – Simplifies operations, speeds deployment
and attracts new customers with IBM Bluemix platform
“Our question and answer foundation and business
model fit nicely into the IBM Watson constructs, a
solution available within the Bluemix family.”
—Matthew Schmidt, president and chief technology officer
Computer ServicesIBM Software
Solution components
• Cloudant™
• IBM® Bluemix™
• IBM Watson™
• Liberty for Java
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The transformation: AnswerHub sought a comprehensive
understanding the capabilities of leading edge, platform-as-a-service
environments and tools to continue to build its knowledge base business.
When it worked with the IBM Bluemix platform, the company found
cognitive computing and operations efficiencies that reduced expenses
and enabled the development of sophisticated service offerings.
Reduces resources needed
using a single dashboard to monitor
and manage its infrastructure
decreasing costs
Expands knowledge base
business with in-depth, hands-on IBM
Bluemix™ platform development and
operations experience
Adds cognitive computing
capabilities through the integration of
IBM® Watson™ application
programming interfaces (API)

3. aPersona – Cuts development time exponentially with
cloud-based IBM Bluemix platform capabilities
“[With Bluemix,] I don’t have to worry about
infrastructure. We can spin up a server in 30 seconds.”
—Kelly Sparks, president and chief executive
officer (CEO), aPersona
Professional ServicesIBM Software
Solution component
• IBM® Bluemix™
SWP14121-USEN-00
The transformation: To build and deliver its customized adaptive multi-
factor & 2-factor security applications, aPersona completed multiple time-
consuming setup processes. Using the open source, cloud-based IBM
Bluemix platform, aPersona simply clicks to select and install applications
it needs to speed development, deployment and delivery times.
Increases focus on code
without the requirements for
time-consuming infrastructure setup
Broadens sales channels
as aPersona’s application is included
in the global IBM Bluemix Catalog
From hours to 30 seconds
to deploy servers for application
development and deployment

4. Smarter Commerce
Bernhardt Furniture Co., Inc. uses a virtual showroom app to
streamline ordering, improve sales and transform strategic planning
Facilitates real-time
pricing and product availability
statuses and demand information
for product releases
Eliminates waste
by eradicating paper-based
product information and onerous
manual ordering methods
Increases sales
and improves customer and
sales team satisfaction with
simplified procedures for taking
and processing orders
Solution components
• IBM® Cloudant® Dedicated Cluster
• IBM Bluemix™
• IBM jStart® Emerging Technologies
Business challenge: Bernhardt Furniture Co., Inc., a furniture manufacturer in
the United States, is a prominent exhibitor at High Point Market, one of the
world’s largest furniture industry trade shows. The company desperately needed
a solution to streamline its presentation, sales and ordering processes.
The smarter solution: Bernhardt developed a mobile virtual showroom app for
Apple iPad devices, providing sellers with quick access to the most up-to-date
product information and eliminating error-prone and time-consuming
paper-based processes. Sales representatives can now demonstrate product
views, including materials, fabrics, colors and finishes. And with just a touch of
the screen, they can display products in-situ in various virtual showroom
configurations. The mobile app can also rapidly publish pricing or inventory
changes, freeing personnel to perform more value-added tasks.
“The reaction from the team has just been phenomenal. They are beyond excited
that they don’t have to lug all these binders around, that they have everything in
one simple, easy-to-use tool.”
—Heather Eidenmiller, director of brand development

5. BYTE – The IBM BlueMix environment delivers scalable,
cost-effective DevOps capabilities
“I don’t have to be super technical… .This platform
allows us to do real-time innovation.”
—Mike Little, chief executive officer, BYTE
Media and EntertainmentIBM Software
Solution components
• IBM® BlueMix™
• IBM SmartCloud®
• IBM Mobile Quality Assurance
The transformation: The robust framework, runtime and services tools
available through the IBM BlueMix environment help BYTE developers
quickly modify the company’s app when needed, as well as prototype and
test new solutions and manage restaurant-specific data-reporting tools.
Speeds time to market
with cloud-based infrastructure and
services capabilities
Reduces capital expense
using a plethora of readily available
applications and services
Decreases complexity
with a scalable, plug-and-play
DevOps environment

6. eyeQ – Accelerates development and delivery with open
source, cloud-based IBM Bluemix platform
“[With the Bluemix platform], the hours previously
spent on IT support are focused on the development
of our product.”
—Michael Garel, chief executive officer, eyeQ
RetailIBM Software
Solution component
• IBM® Bluemix™
SWP14114USEN-00
The transformation: eyeQ needed a cloud-platform that reduced IT
infrastructure management time. The easy-to-deploy, cloud-based IBM
Bluemix platform eliminated infrastructure maintenance and transformed
eyeQ’s solution design capabilities. Using the platform’s plethora of IBM,
open source and third-party tools, developers quickly respond to client
needs for the growing business.
Reduces time to market
because developers focus on coding
instead of infrastructure maintenance
Promotes rapid growth
and gives the small IT team flexibility
to adapt to new client deliverables
Speeds development
with a resource-rich IBM® Bluemix™
catalog of apps, application
programming interfaces (APIs) and
software development kits (SDKs)

7. IBM CIO Office – Designs and delivers higher quality code faster and
at lower cost with the IBM MobileFirst platform and IBM Bluemix
“It’s far easier for an enterprise developer to create an
enterprise-grade application if the right components,
design patterns and code examples are there.” —Bill
Bodin, chief technology officer for mobile, IBM
Computer ServicesIBM Systems
The transformation: Faced with set deployment windows that occurred
four times a year on average, the IBM CIO Office wanted to institute a
more agile application framework that would better support mobile
devices and enable day-to-day code updates. Now CIO Office developers
can access a library or existing code patterns to quickly create derivative
applications that readily comply with corporate guidelines.
Cuts deployment timelines
delivering new systems and correcting
known issues more quickly
Streamlines development
increasing the efficiency of design
staff and reining in overall costs
~90% fewer code errors
for mobile-enabled applications,
according to current estimates
Solution components
Software
• IBM® Bluemix™
• IBM Mobile Quality Assurance
• IBM MobileFirst™
• IBM Rational Team Concert™
• IBM Rational® Test Workbench
• IBM UrbanCode™ Deploy

8. IBM Service Engage - IBM Bluemix platform and Cloudant
service advance IBM DevOps practices
“This allows our product teams to focus their energy
using a single, high-quality hosted infrastructure.”
—Bill Higgins, senior technical staff member, IBM Software
Group
Computer Services
The transformation: To deliver a new service offering in five months, Bill
Higgins, an IBM senior technical staff member for IBM Software Group,
sought a powerful, flexible platform that would result in “world-class
DevOps practices needed to win in the marketplace.” An IBM Software
Group delivery team used the scalable, cloud-based IBM® Bluemix™
platform and its vast toolset plus the Cloudant™ database as a service
(DBaaS) to speed development, testing and deployment time
72% less labor
needed to complete the project,
allowing employees to focus on other
tasks
Zero to launch in 5 months
team successfully launched the
Service Engage application project
that started with zero lines of code
Delivering 67% faster
IBM Service Engage solution
development time
Solution components
Software
• IBM® Bluemix™
• IBM Cloudant™
• IBM DevOps for Bluemix
IBM Cloud

9. Jibes - uses IBM Bluemix to speed analytics time-to-
insight by up to 75 percent
30% anticipated increase
in revenue
"The customer discovers the value on their own …
Wins will be easier."
—Ivo-Paul Tummers, CEO, Jibes
Up to 75% reduction
in time to insight
Minimal investment
to test analytics strategies
Computer ServicesIBM Software – Cloud
Solution components
The transformation: Previously, when Jibes sold an analytics
project, it had to deploy software on the client’s premises. Clients balked
at the upfront investment, wanting first to see a proof of concept. Now,
Jibes taps into the cloud-based IBM Bluemix and IBM DataWorks, to build
and test an app with the client, making selling the Jibes solution much
easier.
Software
• IBM® Bluemix™
• IBM DataWorks™
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10. Kiwi Wearables – Improves motion-sensing technology
development with the IBM Bluemix platform
“Bluemix allowed us to get a basic prototype running in
just a few days versus months.”
—Ali Nawab, chief executive officer, Kiwi Wearables
Computer ServicesIBM Software
Solution components
• IBM® Bluemix™
• Cloudant™
• Node.js
• Twilio
GMP14055-USEN-00
The transformation: “Kiwi Wearables sought to design and deliver its
motion-sensing technology solutions faster and with expanded
capabilities. With the IBM Bluemix platform’s cloud-based environment
and enhanced capabilities, Kiwi reduced its proof of concept (POC) times
and can now connect large numbers of disparate devices.”
Offers scalability and choice
with IBM, open source and third-party
tools available through the IBM®
Bluemix™ catalog
Saves licensing expenses
with pay-as-you-use applications,
application programming interfaces
and software development kits
75% decrease
in proof of concept (POC)
development and release times

11. King Mongkut’s University of Technology Thonburi –
Prepares students for career success with IBM software
“The decision to participate in the IBM Academic
Initiative became quite an easy one for us to make.”
—Unhawa Ninrutsirikun, lecturer, King Mongkut’s
University of Technology Thonburi
EducationIBM Academic Initiative
Solution components
• IBM® Rational® Application Developer
• IBM Bluemix™
• IBM Worklight®
• IBM DB2®
• IBM System z®
• IBM IT Service Management
EBC03008USEN-00
The transformation: King Mongkut’s University of Technology Thonburi
(KMUTT) needed classroom technology that could cover a wide array of
IT services. Through the IBM Academic Initiative program, KMUTT
implemented IBM software in IT classrooms, helping prepare scholars for
workplace success.
Positions scholars
to get good jobs once they graduate
and to succeed in the workplace
Offers certifications
for IBM technologies, which helps
showcase students’ expertise to
potential employers
Provides 80%
of IT students with experience working
with IBM technology during their time
at the university

12. Mesa Technology–Faster development in the cloud with IBM
Bluemix
Computer services
Solution components
• IBM Bluemix™
The transformation: MESA Technology, Inc. sought to help its customers
be more adaptable in the changing development landscape. Toward that
end, it wanted to provision services as if it were providing a cloud-
computing environment, and do so quickly. By implementing the IBM
Bluemix solution, MESA Technology gained a collaborative, cloud-based
platform to rapidly develop, publish and run its products.
Better customer experience
Bluemix makes it easy to work with
customers in the production
environment they need
Interactive process
Mesa can now quickly fine-tune a
prototype on the fly and allow their
customers to track each change or
revert to previous versions
More than 97% time saved
by cutting component implementation
from 3 weeks down to 15 minutes
“Bluemix has helped us cut [component
implementation] time down from three weeks down to
15 minutes, which is unbelievable.”
—Bernie Leung, CTO and President, Mesa Technology
IBM Cloud

13. MIET–Offering first-of-a-kind cloud app development
education in India with IBM Bluemix platform
“With the cloud-based IBM Bluemix platform, we can
provide our students with an unprecedented
opportunity to work with leading edge tools.”
—Gaurav Agarwal, vice chairman, MIET
.
EducationIBM Software
Solution components
• IBM® Bluemix™
• IBM Academic Initiative
• IBM Career Education
• SoftLayer
The transformation: Meerut Institute of Engineering and Technology
(MIET) lacked the resources to teach the principles of cloud computing.
Through its collaboration with the IBM, MIET implemented a private cloud
lab environment, including the IBM Bluemix platform, delivering first-of-a-
kind training capabilities among private technological institutions in India.
Delivers first-of-a-kind
cloud education opportunities, among
private technology and engineering
institutes, improving course curricula
Provides hands-on training
for faculty and students with the
private IBM Software Lab for Cloud
Computing at MIET
Minimizes costs
while providing access to a plethora of
IBM, third-party and open source apps
using a pay-as-you-use pricing model

14. Optibus – Speeds solution development and deployment
with an IBM Bluemix platform and SoftLayer services
“We were very impressed that IBM Bluemix provides
the relevant technology and resources needed.”
—Eitan Yanovsky, vice president of research and development
Travel and TransportationIBM Software
SWP14182-USEN-00
The transformation: Optibus strengthened its transportation operations
capabilities and real-time scheduling solution with powerful, scalable
SoftLayer bare metal servers for algorithm development and analyses
and the IBM Bluemix platform as its customer web interface.
66% faster configuration
with the flexibility of the cloud-based
IBM® Bluemix™ platform and the
Bluemix catalog of services
7 – 13% reduction
in customer operating costs, yielding
millions in savings for fleet and
municipal bus services
400% increase
in buses managed with algorithms
supported by SoftLayer® servers
Solution components
• IBM® Bluemix™
• IBM SDK for Node.js
• SoftLayer®

15. Pay Per Pulse Ltd. – Speeds time to market and fuels
innovation with an IBM Bluemix and SoftLayer solution
“Our time to market is dramatically reduced and
innovation is fueled by having such a rich sandbox of
instantly available middleware to ‘play’ with.”
—Neil Mulkern, business development director
Energy and UtilitiesIBM Cloud
SWP14224-USEN-00
The transformation: Pay Per Pulse Ltd. needed a more powerful cloud
infrastructure to deliver its data-intensive file sharing services. With the
flexibility and scalability of SoftLayer® cloud services and the IBM®
Bluemix™ platform, the energy sector software as a service (SaaS)
provider improved productivity and design capabilities for its company
and customers.
90% decrease
in keystrokes and significant
improvements in accuracy with single-
sign-on feature
Increased productivity
and collaboration with standardized
templates and tools
30% reduction
in time to market for new customer
services and solutions
Solution components
Services
• IBM® Bluemix™
• SoftLayer®

16. Simplicité – computer services firm launches an application platform as
a service solution with flexible IBM Bluemix and SoftLayer technology
“SoftLayer is important for our customers who
need to be able to choose exactly the right
infrastructure components.”
—David Azoulay, cofounder, Simplicité Software
Computer ServicesIBM Cloud
SWP14224-USEN-00
The transformation: Simplicité needed to keep up with the larger industry
shift toward more agile, easily accessible development environments. By
offering their PaaS solution on IBM® Bluemix™, hosted in shared or
dedicated SoftLayer cloud environments, they are able to reduce
development costs and establish a global presence, while meeting a wider
range of customer needs.
Reduced development cost
with SoftLayer hosting infrastructure
available on demand
Global presence
to better support the demands of an
international customer base
Increased sales
by reducing complexity of integration
and deployment tasks and meeting a
wider range of customer needs
Solution components
Services
• IBM® Bluemix™
• SoftLayer®

17. Synchrony Systems – takes mobile features live in 45
seconds versus 3 months
“The barrier to entry for launching a new application
has been erased; there are no more 6-month project
engagements.”
—Ravi Misra, CIO, Bay Area Rapid Transit
Computer ServicesSoftware
RAP14468-USEN-01
Option 1: Standard template
The transformation and Client quote
The transformation: Working with DevOps and Cloud Integration
services and the cloud-based IBM BlueMix platform, Synchrony Systems’
development teams immediately began developing a mobile maintenance
application pilot for Bay Area Rapid Transit.
Reduces
time needed to take new features live
from 3 months to 45 seconds.
Improves
clients’ ability to deliver customer
services and improve satisfaction
90% decrease
in mobile app development time for
critical client, Bay Area Rapid Transit
Solution components
Software
• IBM® Bluemix™
• IBM DevOps services (including Track &
Plan, Delivery Pipeline)
• IBM Cloud Integration services

18. Technical University of Denmark – Designs civic improvements
within 48 hours with IBM Bluemix platform
“Integrating the hacking experience with new
technologies and an understanding of infrastructure
and society really brings about new solutions with
big data.”
—Marianne Thellersen, Technical University of Denmark
EducationIBM Cloud
SWP14378-USEN-00
The transformation: Danish university students sought the chance to
experiment with cloud technology and big data capabilities to develop
solutions to address societal, economic and environmental challenges.
During a two-day Big Data Hackathon event, participants used the IBM®
Bluemix™ platform and the municipality’s data to develop solutions for
Lyngby-Taarbæk.
Proposes creative solutions
that spare internal resources and avoid
the expense of external consultants
Provides leading technology
educational opportunities, offering skills
that can carry over to additional
research projects
Supports municipality
with solutions and efficiencies based
on new technology and data
Solution components
Software
• IBM® Cloudant®
Services
• IBM Academic Initiative
• IBM Bluemix™
• IBM DevOps

19. Verdafero–Utilities analytics provider speeds solution
development with IBM Bluemix
“Working with Bluemix and IBM is an ideal opportunity
because IBM is taking care of the security and the
scaling side of [our] infrastructure, especially as we
start to expand both throughout the US and
overseas.”--Alastair Hood, chief executive officer, Verdafero
Energy & UtilitiesIBM Software
Solution components
Services
• IBM® Bluemix™
• IBM Innovation Center
The transformation: As the company sought to expand outside the
United States, questions regarding scalability, security and data storage
became more prevalent. Alastair Hood, chief executive officer (CEO) at
Verdafero, states, “We wanted [a solution] to preempt the infrastructure
questions customers started to ask.” Using the Bluemix platform’s
security-rich, scalable environment, extensive toolset and vast
capabilities and flexibility, Verdafero expects to respond to new customer
requirements in minutes compared to days.
Minutes vs. days
to upgrade computing capacity
Reduced overhead
to allow programmers to focus on
value add
99% faster
anticipated response time to new
customer requirements

20. Vivocha–Creates and deploys sales-generating tools
90 percent faster with the IBM Bluemix platform
“Bluemix is a good platform to quickly and efficiently
experiment and test new rules and formulas.”
—Federico Pinna, chief technology officer (CTO)
and cofounder, Vivocha S.p.A.
Professional ServicesIBM Software
Solution component
• IBM® Bluemix™
The transformation: As a new company, Vivocha could not afford to
spend 3 – 6 months developing and deploying solutions for its online
retail customer base. With the resource-rich, flexible IBM® Bluemix™
platform, its developers use open source tools to analyze and
deploy tailored customer solutions using the cloud, helping close
consumer sales..
10% – 25% increase
in online transactions completed with
timely, targeted customer contact
Offers fun and flexibility
That encourages developers to
experiment and create new solutions
90% improvement
in new solution deployment time using
cloud-based infrastructure