IAB Europe Advertiser Mobile Audit 2016

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The last two decades of digital advertising have delivered consistent innovation and growth. Now a €36.4bn market and the largest advertising medium in Europe, overtaking TV for the first time in 2015.

Marketing

IAB Europe
Advertiser Mobile Audit
Report
September 2016

Table of contents
IAB Europe Advertiser Mobile Audit Report
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1. Introduction
IAB Europe Advertiser Mobile Audit Report
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2. Methodology
IAB Europe Advertiser Mobile Audit Report
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3. Participating IABs
IAB Europe Advertiser Mobile Audit Report
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4. Summary of key findings
IAB Europe Advertiser Mobile Audit Report
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IAB Europe Advertiser Mobile Audit Report
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5. Retail
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3. Summary of key findings
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IAB Europe Advertiser Mobile Audit Report
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IAB Europe Advertiser Mobile Audit Report
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6. Finance
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3. Summary of key findings
IAB Europe Advertiser Mobile Audit Report
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IAB Europe Advertiser Mobile Audit Report
Page 16

IAB Europe Advertiser Mobile Audit Report
Page 17

IAB Europe Advertiser Mobile Audit Report
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IAB Europe Advertiser Mobile Audit Report
7. Data tables
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IAB Europe Advertiser Mobile Audit Report
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IAB Europe Advertiser Mobile Audit Report
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IAB Europe
CONTACT
Business Programmes Manager
ABOUT IAB Europe
@iabeurope
/iab-europe
www.iabeurope.eu

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