Sending mass, robotic emails will only *work* for so long. This SlideShare unveils modern email strategies for reaching your prospects.

1. MASS EMAIL
MARKETING
DOESN’T WORK.
MODERN PROSPECTING EMAILS THAT DO, INSIDE

2. www.getsidekick.com
We used to mass email our leads three times a week.

3. www.getsidekick.com
This generated
enough
appointments to
consistently fill the
top of my pipeline.

4. Hi there,
Do you remember FAQ sections on websites? Occasionally you still
do, but for the most part they’ve disappeared.
That’s because a website’s job is to answer a researcher or prospect's
question. If you set up your website to answer your prospect's
questions, you’ll increase sales. Check out this New York Times article
on why.
We offer a complimentary Website Content Assessment. When
would be a good time to walk through your site?
Let me know what works best.
John
The email
we sent
looked like
this.

5. Hi there,
Do you remember FAQ sections on websites? Occasionally you still
do, but for the most part they’ve disappeared.
That’s because a website’s job is to answer a researcher or prospect's
question. If you set up your website to answer your prospect's
questions, you’ll increase sales. Check out this New York Times article
on why.
We offer a complimentary Website Content Assessment. When
would be a good time to walk through your site?
Let me know what works best.
John
It included a
nice piece of
content.

6. Hi there,
Do you remember FAQ sections on websites? Occasionally you still
do, but for the most part they’ve disappeared.
That’s because a website’s job is to answer a researcher or prospect's
question. If you set up your website to answer your prospect's
questions, you’ll increase sales. Check out this New York Times article
on why.
We offer a complimentary Website Content Assessment. When
would be a good time to walk through your site?
Let me know what works best.
John
It included a
nice piece of
content.
It included a
request to
connect.

7. Hi there,
Do you remember FAQ sections on websites? Occasionally you still
do, but for the most part they’ve disappeared.
That’s because a website’s job is to answer a researcher or prospect's
question. If you set up your website to answer your prospect's
questions, you’ll increase sales. Check out this New York Times article
on why.
We offer a complimentary Website Content Assessment. When
would be a good time to walk through your site?
Let me know what works best.
John
Then it
stopped
working.

8. Hi there,
Do you remember FAQ sections on websites? Occasionally you still
do, but for the most part they’ve disappeared.
That’s because a website’s job is to answer a researcher or prospect's
question. If you set up your website to answer your prospect's
questions, you’ll increase sales. Check out this New York Times article
on why.
We offer a complimentary Website Content Assessment. When
would be a good time to walk through your site?
Let me know what works best.
John
Maybe it was the
generic opening.

9. Hi there,
Do you remember FAQ sections on websites? Occasionally you still
do, but for the most part they’ve disappeared.
That’s because a website’s job is to answer a researcher or prospect's
question. If you set up your website to answer your prospect's
questions, you’ll increase sales. Check out this New York Times article
on why.
We offer a complimentary Website Content Assessment. When
would be a good time to walk through your site?
Let me know what works best.
John
Or the
assumption the
prospect has a
horrible website.
Maybe it was the
generic opening.

10. Hi there,
Do you remember FAQ sections on websites? Occasionally you still
do, but for the most part they’ve disappeared.
That’s because a website’s job is to answer a researcher or prospect's
question. If you set up your website to answer your prospect's
questions, you’ll increase sales. Check out this New York Times article
on why.
We offer a complimentary Website Content Assessment. When
would be a good time to walk through your site?
Let me know what works best.
John
Or the
assumption the
prospect has a
horrible website.
Maybe it was the
generic opening.
Or putting all the
work on the
prospect to find
a time to chat.

11. www.getsidekick.com
These minor personalization techniques left
my emails unopened.

12. www.getsidekick.com
These minor personalization techniques left
my emails unopened.
Click to
try the free
tool I use to see
who isn’t
opening my
emails.

13. www.getsidekick.com
It was time to
personalize
prospecting emails.

14. Hi there,
Do you remember FAQ sections on websites? Occasionally you still
do, but for the most part they’ve disappeared.
That’s because a website’s job is to answer a researcher or prospect's
question. If you set up your website to answer your prospect's
questions, you’ll increase sales. Check out this New York Times article
on why.
We offer a complimentary Website Content Assessment. When
would be a good time to walk through your site?
Let me know what works best.
John
We tried
personalizing
the opener.
Hi Sara,

15. Hi there,
Do you remember FAQ sections on websites? Occasionally you still
do, but for the most part they’ve disappeared.
That’s because a website’s job is to answer a researcher or prospect's
question. If you set up your website to answer your prospect's
questions, you’ll increase sales. Check out this New York Times article
on why.
We offer a complimentary Website Content Assessment. When
would be a good time to walk through your site?
Let me know what works best.
John
That
didn’t
work.
Hi Sara,

16. Hi there,
Do you remember FAQ sections on websites? Occasionally you still
do, but for the most part they’ve disappeared.
That’s because a website’s job is to answer a researcher or prospect's
question. If you set up your website to answer your prospect's
questions, you’ll increase sales. Check out this New York Times article
on why.
We offer a complimentary Website Content Assessment.
When would be a good time to walk through your site?
Let me know what works best.
John
Then we
tried
customizing
the time.
Would you be able to talk at 2 PM Wednesday?

17. Hi there,
Do you remember FAQ sections on websites? Occasionally you still
do, but for the most part they’ve disappeared.
That’s because a website’s job is to answer a researcher or prospect's
question. If you set up your website to answer your prospect's
questions, you’ll increase sales. Check out this New York Times article
on why.
We offer a complimentary Website Content Assessment.
When would be a good time to walk through your site?
Let me know what works best.
John
Would you be able to talk at 2 PM Wednesday?
Still
didn’t
work.
Would you be able to talk at 2 PM Wednesday?

18. www.getsidekick.com
“Personalized”
mass email marketing
didn’t work either.

19. YET,
For the past few decades ...
we’ve all been responding to these emails.

20. www.getsidekick.com
And now we
don’t want to.

21. www.getsidekick.com
And now we
don’t want to.
x “Personalized” with a first name
isn’t enough.

22. www.getsidekick.com
And now we
don’t want to.
x “Personalized” with a first name
isn’t enough.
x “Personalized” with a company
name isn’t enough.

23. www.getsidekick.com
And now we
don’t want to.
x “Personalized” with a first name
isn’t enough.
x “Personalized” with a company
name isn’t enough.
x Any one-word adjustment to an
email is not enough.

24. www.getsidekick.com
Prospects don’t want personalized,
they want tailored.

25. www.getsidekick.com
Prospects don’t want personalized,
they want focused.

26. www.getsidekick.com
Prospects don’t want personalized,
they want value.

27. [First Name],
You did an excellent job speaking at the recent 21st Century B2B
Culture event - you have great understanding of social business. Do
you see social business working being effective in B2C?
I had a few ideas on how it could work in B2C that are related to your
recent book (which I read). I help B2C SMBs use the internet to bring
their business to the national market.
What’s the easiest way to get 10 minutes on your calendar Thursday
to share how our market expertise can be mutually beneficial?
Best,
John
So now we
send an
email like
this – one
at a time.

28. [First Name],
You did an excellent job speaking at the recent 21st Century B2B
Culture event - you have great understanding of social business. Do
you see social business working being effective in B2C?
I had a few ideas on how it could work in B2C that are related to your
recent book (which I read). I help B2C SMBs use the internet to bring
their business to the national market.
What’s the easiest way to get 10 minutes on your calendar Thursday
to share how our market expertise can be mutually beneficial?
Best,
John
Opens with
custom event
in prospect’s
life.

29. [First Name],
You did an excellent job speaking at the recent 21st Century B2B
Culture event - you have great understanding of social business. Do
you see social business working being effective in B2C?
I had a few ideas on how it could work in B2C that are related to your
recent book (which I read). I help B2C SMBs use the internet to bring
their business to the national market.
What’s the easiest way to get 10 minutes on your calendar Thursday
to share how our market expertise can be mutually beneficial?
Best,
John
Opens with
custom event
in prospect’s
life.
Connects their
expertise with
our own.

30. [First Name],
You did an excellent job speaking at the recent 21st Century B2B
Culture event - you have great understanding of social business. Do
you see social business working being effective in B2C?
I had a few ideas on how it could work in B2C that are related to your
recent book (which I read). I help B2C SMBs use the internet to bring
their business to the national market.
What’s the easiest way to get 10 minutes on your calendar Thursday
to share how our market expertise can be mutually beneficial?
Best,
John
Opens with
custom event
in prospect’s
life.
Connects their
expertise with
our own.
Provides a
specific
timeframe to
chat.

31. Suddenly, our
prospecting
emails started
to work again.

32. Next we
began
tracking
these
emails.
[First Name],
You did an excellent job speaking at the recent 21st Century B2B
Culture event - you have great understanding of social business. Do
you see social business working being effective in B2C?
I had a few ideas on how it could work in B2C that are related to your
recent book (which I read). I help B2C SMBs use the internet to bring
their business to the national market.
What’s the easiest way to get 10 minutes on your calendar Thursday
to share how our market expertise can be mutually beneficial?
Best,
John

33. And watching
which ones got
opened.
[First Name],
You did an excellent job speaking at the recent 21st Century B2B
Culture event - you have great understanding of social business. Do
you see social business working being effective in B2C?
I had a few ideas on how it could work in B2C that are related to your
recent book (which I read). I help B2C SMBs use the internet to bring
their business to the national market.
What’s the easiest way to get 10 minutes on your calendar Thursday to
share how our market expertise can be mutually beneficial?
Best,
John

34. [First Name],
You did an excellent job speaking at the recent 21st Century B2B
Culture event - you have great understanding of social business. Do
you see social business working being effective in B2C?
I had a few ideas on how it could work in B2C that are related to your
recent book (which I read). I help B2C SMBs use the internet to bring
their business to the national market.
What’s the easiest way to get 10 minutes on your calendar Thursday to
share how our market expertise can be mutually beneficial?
Best,
John
Try tracking emails for free here
And watching
which ones got
opened.

35. Then following up the right way.
Click to
view this
presentation.

36. www.getsidekick.com
Now we don’t have to robotically send mass emails.

37. www.getsidekick.com
And we’re not just filling the top of our pipelines.
$$$

38. www.getsidekick.com
And we’re not just filling the top of our pipelines.
We’re moving people through it.
$$$

39. www.getsidekick.com
So, start sending
and tracking
valuable prospecting emails
to see what works
best for you.

40. www.getsidekick.com
Sidekick is a free tool that shows who has opened and
clicked your emails. These notifications can be received
instantly on desktop or mobile – so you know which
prospecting emails are performing best.
Click to use for free today.
Sidekick can
help you see
what works.

41. www.getsidekick.com
Anum Hussain
GROWTH MARKETER,
SIDEKICK BY HUBSPOT
@anum
John Sherer
SENIOR SALES REP
HUBSPOT
@JohnSherer