Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
MASS EMAIL
MARKETING
DOESN’T WORK.
MODERN PROSPECTING EMAILS THAT DO, INSIDE
www.getsidekick.com
We used to mass email our leads three times a week.
www.getsidekick.com
This generated
enough
appointments to
consistently fill the
top of my pipeline.
Hi there,
Do you remember FAQ sections on websites? Occasionally you still
do, but for the most part they’ve disappeared.
...
Hi there,
Do you remember FAQ sections on websites? Occasionally you still
do, but for the most part they’ve disappeared.
...
Hi there,
Do you remember FAQ sections on websites? Occasionally you still
do, but for the most part they’ve disappeared.
...
Hi there,
Do you remember FAQ sections on websites? Occasionally you still
do, but for the most part they’ve disappeared.
...
Hi there,
Do you remember FAQ sections on websites? Occasionally you still
do, but for the most part they’ve disappeared.
...
Hi there,
Do you remember FAQ sections on websites? Occasionally you still
do, but for the most part they’ve disappeared.
...
Hi there,
Do you remember FAQ sections on websites? Occasionally you still
do, but for the most part they’ve disappeared.
...
www.getsidekick.com
These minor personalization techniques left
my emails unopened.
www.getsidekick.com
These minor personalization techniques left
my emails unopened.
Click to
try the free
tool I use to se...
www.getsidekick.com
It was time to
personalize
prospecting emails.
Hi there,
Do you remember FAQ sections on websites? Occasionally you still
do, but for the most part they’ve disappeared.
...
Hi there,
Do you remember FAQ sections on websites? Occasionally you still
do, but for the most part they’ve disappeared.
...
Hi there,
Do you remember FAQ sections on websites? Occasionally you still
do, but for the most part they’ve disappeared.
...
Hi there,
Do you remember FAQ sections on websites? Occasionally you still
do, but for the most part they’ve disappeared.
...
www.getsidekick.com
“Personalized”
mass email marketing
didn’t work either.
YET,
For the past few decades ...
we’ve all been responding to these emails.
www.getsidekick.com
And now we
don’t want to.
www.getsidekick.com
And now we
don’t want to.
x  “Personalized” with a first name
isn’t enough.
www.getsidekick.com
And now we
don’t want to.
x  “Personalized” with a first name
isn’t enough.
x  “Personalized” with a co...
www.getsidekick.com
And now we
don’t want to.
x  “Personalized” with a first name
isn’t enough.
x  “Personalized” with a co...
www.getsidekick.com
Prospects don’t want personalized,
they want tailored.
www.getsidekick.com
Prospects don’t want personalized,
they want focused.
www.getsidekick.com
Prospects don’t want personalized,
they want value.
[First Name],
You did an excellent job speaking at the recent 21st Century B2B
Culture event - you have great understandin...
[First Name],
You did an excellent job speaking at the recent 21st Century B2B
Culture event - you have great understandin...
[First Name],
You did an excellent job speaking at the recent 21st Century B2B
Culture event - you have great understandin...
[First Name],
You did an excellent job speaking at the recent 21st Century B2B
Culture event - you have great understandin...
Suddenly, our
prospecting
emails started
to work again.
Next we
began
tracking
these
emails.
[First Name],
You did an excellent job speaking at the recent 21st Century B2B
Cultur...
And watching
which ones got
opened.
[First Name],
You did an excellent job speaking at the recent 21st Century B2B
Culture...
[First Name],
You did an excellent job speaking at the recent 21st Century B2B
Culture event - you have great understandin...
Then following up the right way.
Click to
view this
presentation.
www.getsidekick.com
Now we don’t have to robotically send mass emails.
www.getsidekick.com
And we’re not just filling the top of our pipelines.
$$$
www.getsidekick.com
And we’re not just filling the top of our pipelines.
We’re moving people through it.
$$$
www.getsidekick.com
So, start sending
and tracking
valuable prospecting emails
to see what works
best for you.
www.getsidekick.com
Sidekick is a free tool that shows who has opened and
clicked your emails. These notifications can be r...
www.getsidekick.com
Anum Hussain
GROWTH MARKETER,
SIDEKICK BY HUBSPOT
@anum
John Sherer
SENIOR SALES REP
HUBSPOT
@JohnSher...
Upcoming SlideShare
Loading in …5
×

Mass Email Marketing Doesn't Work: Modern Prospecting Emails That Do, Inside

62,215 views

Published on

Sending mass, robotic emails will only *work* for so long. This SlideShare unveils modern email strategies for reaching your prospects.

Published in: Marketing, Sales
  • Hey guys! Who wants to chat with me? More photos with me here 👉 http://www.bit.ly/katekoxx
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • @Community Internet Media sorry that bothered you so much. We've fixed it.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Typo Alert! Slide 40...
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Great tips! As a beginner I was doubting that email can be a good strategy, but the more I read the more I see how wrong I was. what software would you recommend? Have you tried tools like GetResponse?
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • My god _ I did that in 1998 ... when I was looking for a job of course without tracking || Hopefully mass mailing (list of 200 | 500 people in a dedicated business or 500) can work too with open rate of 50 % and click rate of 20 % but for sure you need to be unique, specific and urgent.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Mass Email Marketing Doesn't Work: Modern Prospecting Emails That Do, Inside

  1. 1. MASS EMAIL MARKETING DOESN’T WORK. MODERN PROSPECTING EMAILS THAT DO, INSIDE
  2. 2. www.getsidekick.com We used to mass email our leads three times a week.
  3. 3. www.getsidekick.com This generated enough appointments to consistently fill the top of my pipeline.
  4. 4. Hi there, Do you remember FAQ sections on websites? Occasionally you still do, but for the most part they’ve disappeared. That’s because a website’s job is to answer a researcher or prospect's question. If you set up your website to answer your prospect's questions, you’ll increase sales. Check out this New York Times article on why. We offer a complimentary Website Content Assessment. When would be a good time to walk through your site? Let me know what works best. John The email we sent looked like this.
  5. 5. Hi there, Do you remember FAQ sections on websites? Occasionally you still do, but for the most part they’ve disappeared. That’s because a website’s job is to answer a researcher or prospect's question. If you set up your website to answer your prospect's questions, you’ll increase sales. Check out this New York Times article on why. We offer a complimentary Website Content Assessment. When would be a good time to walk through your site? Let me know what works best. John It included a nice piece of content.
  6. 6. Hi there, Do you remember FAQ sections on websites? Occasionally you still do, but for the most part they’ve disappeared. That’s because a website’s job is to answer a researcher or prospect's question. If you set up your website to answer your prospect's questions, you’ll increase sales. Check out this New York Times article on why. We offer a complimentary Website Content Assessment. When would be a good time to walk through your site? Let me know what works best. John It included a nice piece of content. It included a request to connect.
  7. 7. Hi there, Do you remember FAQ sections on websites? Occasionally you still do, but for the most part they’ve disappeared. That’s because a website’s job is to answer a researcher or prospect's question. If you set up your website to answer your prospect's questions, you’ll increase sales. Check out this New York Times article on why. We offer a complimentary Website Content Assessment. When would be a good time to walk through your site? Let me know what works best. John Then it stopped working.
  8. 8. Hi there, Do you remember FAQ sections on websites? Occasionally you still do, but for the most part they’ve disappeared. That’s because a website’s job is to answer a researcher or prospect's question. If you set up your website to answer your prospect's questions, you’ll increase sales. Check out this New York Times article on why. We offer a complimentary Website Content Assessment. When would be a good time to walk through your site? Let me know what works best. John Maybe it was the generic opening.
  9. 9. Hi there, Do you remember FAQ sections on websites? Occasionally you still do, but for the most part they’ve disappeared. That’s because a website’s job is to answer a researcher or prospect's question. If you set up your website to answer your prospect's questions, you’ll increase sales. Check out this New York Times article on why. We offer a complimentary Website Content Assessment. When would be a good time to walk through your site? Let me know what works best. John Or the assumption the prospect has a horrible website. Maybe it was the generic opening.
  10. 10. Hi there, Do you remember FAQ sections on websites? Occasionally you still do, but for the most part they’ve disappeared. That’s because a website’s job is to answer a researcher or prospect's question. If you set up your website to answer your prospect's questions, you’ll increase sales. Check out this New York Times article on why. We offer a complimentary Website Content Assessment. When would be a good time to walk through your site? Let me know what works best. John Or the assumption the prospect has a horrible website. Maybe it was the generic opening. Or putting all the work on the prospect to find a time to chat.
  11. 11. www.getsidekick.com These minor personalization techniques left my emails unopened.
  12. 12. www.getsidekick.com These minor personalization techniques left my emails unopened. Click to try the free tool I use to see who isn’t opening my emails.
  13. 13. www.getsidekick.com It was time to personalize prospecting emails.
  14. 14. Hi there, Do you remember FAQ sections on websites? Occasionally you still do, but for the most part they’ve disappeared. That’s because a website’s job is to answer a researcher or prospect's question. If you set up your website to answer your prospect's questions, you’ll increase sales. Check out this New York Times article on why. We offer a complimentary Website Content Assessment. When would be a good time to walk through your site? Let me know what works best. John We tried personalizing the opener. Hi Sara,
  15. 15. Hi there, Do you remember FAQ sections on websites? Occasionally you still do, but for the most part they’ve disappeared. That’s because a website’s job is to answer a researcher or prospect's question. If you set up your website to answer your prospect's questions, you’ll increase sales. Check out this New York Times article on why. We offer a complimentary Website Content Assessment. When would be a good time to walk through your site? Let me know what works best. John That didn’t work. Hi Sara,
  16. 16. Hi there, Do you remember FAQ sections on websites? Occasionally you still do, but for the most part they’ve disappeared. That’s because a website’s job is to answer a researcher or prospect's question. If you set up your website to answer your prospect's questions, you’ll increase sales. Check out this New York Times article on why. We offer a complimentary Website Content Assessment. When would be a good time to walk through your site? Let me know what works best. John Then we tried customizing the time. Would you be able to talk at 2 PM Wednesday?
  17. 17. Hi there, Do you remember FAQ sections on websites? Occasionally you still do, but for the most part they’ve disappeared. That’s because a website’s job is to answer a researcher or prospect's question. If you set up your website to answer your prospect's questions, you’ll increase sales. Check out this New York Times article on why. We offer a complimentary Website Content Assessment. When would be a good time to walk through your site? Let me know what works best. John Would you be able to talk at 2 PM Wednesday? Still didn’t work. Would you be able to talk at 2 PM Wednesday?
  18. 18. www.getsidekick.com “Personalized” mass email marketing didn’t work either.
  19. 19. YET, For the past few decades ... we’ve all been responding to these emails.
  20. 20. www.getsidekick.com And now we don’t want to.
  21. 21. www.getsidekick.com And now we don’t want to. x  “Personalized” with a first name isn’t enough.
  22. 22. www.getsidekick.com And now we don’t want to. x  “Personalized” with a first name isn’t enough. x  “Personalized” with a company name isn’t enough.
  23. 23. www.getsidekick.com And now we don’t want to. x  “Personalized” with a first name isn’t enough. x  “Personalized” with a company name isn’t enough. x  Any one-word adjustment to an email is not enough.
  24. 24. www.getsidekick.com Prospects don’t want personalized, they want tailored.
  25. 25. www.getsidekick.com Prospects don’t want personalized, they want focused.
  26. 26. www.getsidekick.com Prospects don’t want personalized, they want value.
  27. 27. [First Name], You did an excellent job speaking at the recent 21st Century B2B Culture event - you have great understanding of social business. Do you see social business working being effective in B2C? I had a few ideas on how it could work in B2C that are related to your recent book (which I read). I help B2C SMBs use the internet to bring their business to the national market. What’s the easiest way to get 10 minutes on your calendar Thursday to share how our market expertise can be mutually beneficial? Best, John So now we send an email like this – one at a time.
  28. 28. [First Name], You did an excellent job speaking at the recent 21st Century B2B Culture event - you have great understanding of social business. Do you see social business working being effective in B2C? I had a few ideas on how it could work in B2C that are related to your recent book (which I read). I help B2C SMBs use the internet to bring their business to the national market. What’s the easiest way to get 10 minutes on your calendar Thursday to share how our market expertise can be mutually beneficial? Best, John Opens with custom event in prospect’s life.
  29. 29. [First Name], You did an excellent job speaking at the recent 21st Century B2B Culture event - you have great understanding of social business. Do you see social business working being effective in B2C? I had a few ideas on how it could work in B2C that are related to your recent book (which I read). I help B2C SMBs use the internet to bring their business to the national market. What’s the easiest way to get 10 minutes on your calendar Thursday to share how our market expertise can be mutually beneficial? Best, John Opens with custom event in prospect’s life. Connects their expertise with our own.
  30. 30. [First Name], You did an excellent job speaking at the recent 21st Century B2B Culture event - you have great understanding of social business. Do you see social business working being effective in B2C? I had a few ideas on how it could work in B2C that are related to your recent book (which I read). I help B2C SMBs use the internet to bring their business to the national market. What’s the easiest way to get 10 minutes on your calendar Thursday to share how our market expertise can be mutually beneficial? Best, John Opens with custom event in prospect’s life. Connects their expertise with our own. Provides a specific timeframe to chat.
  31. 31. Suddenly, our prospecting emails started to work again.
  32. 32. Next we began tracking these emails. [First Name], You did an excellent job speaking at the recent 21st Century B2B Culture event - you have great understanding of social business. Do you see social business working being effective in B2C? I had a few ideas on how it could work in B2C that are related to your recent book (which I read). I help B2C SMBs use the internet to bring their business to the national market. What’s the easiest way to get 10 minutes on your calendar Thursday to share how our market expertise can be mutually beneficial? Best, John
  33. 33. And watching which ones got opened. [First Name], You did an excellent job speaking at the recent 21st Century B2B Culture event - you have great understanding of social business. Do you see social business working being effective in B2C? I had a few ideas on how it could work in B2C that are related to your recent book (which I read). I help B2C SMBs use the internet to bring their business to the national market. What’s the easiest way to get 10 minutes on your calendar Thursday to share how our market expertise can be mutually beneficial? Best, John
  34. 34. [First Name], You did an excellent job speaking at the recent 21st Century B2B Culture event - you have great understanding of social business. Do you see social business working being effective in B2C? I had a few ideas on how it could work in B2C that are related to your recent book (which I read). I help B2C SMBs use the internet to bring their business to the national market. What’s the easiest way to get 10 minutes on your calendar Thursday to share how our market expertise can be mutually beneficial? Best, John Try tracking emails for free here And watching which ones got opened.
  35. 35. Then following up the right way. Click to view this presentation.
  36. 36. www.getsidekick.com Now we don’t have to robotically send mass emails.
  37. 37. www.getsidekick.com And we’re not just filling the top of our pipelines. $$$
  38. 38. www.getsidekick.com And we’re not just filling the top of our pipelines. We’re moving people through it. $$$
  39. 39. www.getsidekick.com So, start sending and tracking valuable prospecting emails to see what works best for you.
  40. 40. www.getsidekick.com Sidekick is a free tool that shows who has opened and clicked your emails. These notifications can be received instantly on desktop or mobile – so you know which prospecting emails are performing best. Click to use for free today. Sidekick can help you see what works.
  41. 41. www.getsidekick.com Anum Hussain GROWTH MARKETER, SIDEKICK BY HUBSPOT @anum John Sherer SENIOR SALES REP HUBSPOT @JohnSherer

×