Driving ROI On Twitter

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  • + GuyPowell Guy Powell 2 months ago
    Great Post. i am investigating the ROI on twitter for a new blog post and thought this made a lot of sense.
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Driving ROI On Twitter - Presentation Transcript

  1. Driving Positive ROI on Twitter
    • Mike Volpe (@mvolpe)
    • VP Inbound Marketing
    • @HubSpot
  2. “ Forget the numbers. Just be interesting.” Source: www.HubSpot.tv interview
    • Time to listen, tweet, respond
    • Time to publish interesting content
    The “I” of Twitter ROI
  3. Being Interesting Drives ROI http://twitter.com/jennalyns/statuses/2042601450
  4. Value Beyond 140 Characters
    • Traffic to your website
    • Buzz & spreading your content
    • Inbound links (for SEO)
    • Increased brand recognition
    • Leads and sales
    The “R” of Twitter ROI
  5. Website Traffic Source: HubSpot software running on Blog.HubSpot.com
  6. Buzz & Content Spreading 1,083 540 426 10,839 42 Source: Search.Twitter.com
  7. Inbound Links (SEO) Links to Blog.HubSpot.com Source: HubSpot software running on Blog.HubSpot.com
  8. Brand Recognition Source: www.TweetVolume.com
  9. Twitter Grader – Measures Authority
  10. Leads and Sales
    • Top 10 source of traffic to HubSpot.com
    • >5% conversion rate from visitor to lead
    • “ Normal” conversion rate from lead to sale
    • Thousands of dollars / month in lead value
    Source: HubSpot software running on HubSpot.com
    • Mike Volpe (@mvolpe)
    • VP Inbound Marketing
    • @HubSpot
    • These slides – http://tinyurl.com/061509mvolpe
    • Twitter Grader – http://Twitter.Grader.com
    • State of the Twittersphere 6/09 Report – http://bit.ly/sotwitter
    • Using Twitter for Marketing & PR Webinar – www.HubSpot.com/twitter-for-marketing
    Thank You Additional Twitter Resources

+ HubSpot MarketingHubSpot Marketing, 4 months ago

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