Driving ROI On Twitter
 

Driving ROI On Twitter

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http://hubspot.com/twitter-for-marketing - Driving ROI on Twitter includes information on how to measure and improve the business benfit from your company's B2B and B2C social media marketing on ...

http://hubspot.com/twitter-for-marketing - Driving ROI on Twitter includes information on how to measure and improve the business benfit from your company's B2B and B2C social media marketing on Twitter.

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    Driving ROI On Twitter Driving ROI On Twitter Presentation Transcript

    • Driving Positive ROI on Twitter
      • Mike Volpe (@mvolpe)
      • VP Inbound Marketing
      • @HubSpot
    • “ Forget the numbers. Just be interesting.” Source: www.HubSpot.tv interview
      • Time to listen, tweet, respond
      • Time to publish interesting content
      The “I” of Twitter ROI
    • Being Interesting Drives ROI http://twitter.com/jennalyns/statuses/2042601450
    • Value Beyond 140 Characters
      • Traffic to your website
      • Buzz & spreading your content
      • Inbound links (for SEO)
      • Increased brand recognition
      • Leads and sales
      The “R” of Twitter ROI
    • Website Traffic Source: HubSpot software running on Blog.HubSpot.com
    • Buzz & Content Spreading 1,083 540 426 10,839 42 Source: Search.Twitter.com
    • Inbound Links (SEO) Links to Blog.HubSpot.com Source: HubSpot software running on Blog.HubSpot.com
    • Brand Recognition Source: www.TweetVolume.com
    • Twitter Grader – Measures Authority
    • Leads and Sales
      • Top 10 source of traffic to HubSpot.com
      • >5% conversion rate from visitor to lead
      • “ Normal” conversion rate from lead to sale
      • Thousands of dollars / month in lead value
      Source: HubSpot software running on HubSpot.com
      • Mike Volpe (@mvolpe)
      • VP Inbound Marketing
      • @HubSpot
      • These slides – http://tinyurl.com/061509mvolpe
      • Twitter Grader – http://Twitter.Grader.com
      • State of the Twittersphere 6/09 Report – http://bit.ly/sotwitter
      • Using Twitter for Marketing & PR Webinar – www.HubSpot.com/twitter-for-marketing
      Thank You Additional Twitter Resources