http://hubspot.com/twitter-for-marketing - Driving ROI on Twitter includes information on how to measure and improve the business benfit from your company's B2B and B2C social media marketing on Twitter.

1. Driving Positive ROI on Twitter Mike Volpe (@mvolpe) VP Inbound Marketing @HubSpot

2. “ Forget the numbers. Just be interesting.” Source: www.HubSpot.tv interview

3. Time to listen, tweet, respond Time to publish interesting content The “I” of Twitter ROI

4. Being Interesting Drives ROI http://twitter.com/jennalyns/statuses/2042601450

5. Value Beyond 140 Characters

6. Traffic to your website Buzz & spreading your content Inbound links (for SEO) Increased brand recognition Leads and sales The “R” of Twitter ROI

7. Website Traffic Source: HubSpot software running on Blog.HubSpot.com

8. Buzz & Content Spreading 1,083 540 426 10,839 42 Source: Search.Twitter.com

9. Inbound Links (SEO) Links to Blog.HubSpot.com Source: HubSpot software running on Blog.HubSpot.com

10. Brand Recognition Source: www.TweetVolume.com

11. Twitter Grader – Measures Authority

12. Leads and Sales Top 10 source of traffic to HubSpot.com >5% conversion rate from visitor to lead “ Normal” conversion rate from lead to sale Thousands of dollars / month in lead value Source: HubSpot software running on HubSpot.com

13. Mike Volpe (@mvolpe) VP Inbound Marketing @HubSpot These slides – http://tinyurl.com/061509mvolpe Twitter Grader – http://Twitter.Grader.com State of the Twittersphere 6/09 Report – http://bit.ly/sotwitter Using Twitter for Marketing & PR Webinar – www.HubSpot.com/twitter-for-marketing Thank You Additional Twitter Resources