Driving ROI On Twitter

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

1 comments

+ Guy Powell 2 months ago
Great Post. i am investigating the ROI on twitter for a new blog post and thought this made a lot of sense.

Jim10 favorited this 4 weeks ago
Tags twitter
Lance Weatherby, startup catalyst at ATDC at Georgia Tech, favorited this 1 month ago
roupa favorited this 1 month ago
Tags roi marketing twitter
Indespa Industries Private Limited at Indespa Industries Private Limited, favorited this 2 months ago
Tags twitter
Guy Powell, Marketing consultant at DemandROMI, favorited this 2 months ago
Tags social roi marketing
Mozak Design at Mozak Design, favorited this 3 months ago
amyh favorited this 3 months ago
Franklin Tello, Online Strategist at Internet, favorited this 4 months ago
Tags twitter
REMdreamtime favorited this 4 months ago
jendavis09 favorited this 4 months ago
EduTechNia 501 c 3 Nonprofit, Founder at EduTechNia, favorited this 4 months ago
Tags twitter
Vansnick Régis, Teacher favorited this 4 months ago
Tags twitter
ibox2000, Consultant favorited this 4 months ago
Tags twitter

Driving Positive ROI on Twitter
- Mike Volpe (@mvolpe)
- VP Inbound Marketing
- @HubSpot
“ Forget the numbers. Just be interesting.” Source: www.HubSpot.tv interview
- Time to listen, tweet, respond
- Time to publish interesting content
The “I” of Twitter ROI
Being Interesting Drives ROI http://twitter.com/jennalyns/statuses/2042601450
Value Beyond 140 Characters
- Traffic to your website
- Buzz & spreading your content
- Inbound links (for SEO)
- Increased brand recognition
- Leads and sales
The “R” of Twitter ROI
Website Traffic Source: HubSpot software running on Blog.HubSpot.com
Buzz & Content Spreading 1,083 540 426 10,839 42 Source: Search.Twitter.com
Inbound Links (SEO) Links to Blog.HubSpot.com Source: HubSpot software running on Blog.HubSpot.com
Brand Recognition Source: www.TweetVolume.com
Twitter Grader – Measures Authority
Leads and Sales
- Top 10 source of traffic to HubSpot.com
- >5% conversion rate from visitor to lead
- “ Normal” conversion rate from lead to sale
- Thousands of dollars / month in lead value
Source: HubSpot software running on HubSpot.com
- Mike Volpe (@mvolpe)
- VP Inbound Marketing
- @HubSpot
- These slides – http://tinyurl.com/061509mvolpe
- Twitter Grader – http://Twitter.Grader.com
- State of the Twittersphere 6/09 Report – http://bit.ly/sotwitter
- Using Twitter for Marketing & PR Webinar – www.HubSpot.com/twitter-for-marketing
Thank You Additional Twitter Resources