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Driving ROI On Twitter

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http://hubspot.com/twitter-for-marketing - Driving ROI on Twitter includes information on how to measure and improve the business benfit from your company's B2B and B2C social media marketing on …

http://hubspot.com/twitter-for-marketing - Driving ROI on Twitter includes information on how to measure and improve the business benfit from your company's B2B and B2C social media marketing on Twitter.

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  • 1. Driving Positive ROI on Twitter
    • Mike Volpe (@mvolpe)
    • VP Inbound Marketing
    • @HubSpot
  • 2. “ Forget the numbers. Just be interesting.” Source: www.HubSpot.tv interview
  • 3.
    • Time to listen, tweet, respond
    • Time to publish interesting content
    The “I” of Twitter ROI
  • 4. Being Interesting Drives ROI http://twitter.com/jennalyns/statuses/2042601450
  • 5. Value Beyond 140 Characters
  • 6.
    • Traffic to your website
    • Buzz & spreading your content
    • Inbound links (for SEO)
    • Increased brand recognition
    • Leads and sales
    The “R” of Twitter ROI
  • 7. Website Traffic Source: HubSpot software running on Blog.HubSpot.com
  • 8. Buzz & Content Spreading 1,083 540 426 10,839 42 Source: Search.Twitter.com
  • 9. Inbound Links (SEO) Links to Blog.HubSpot.com Source: HubSpot software running on Blog.HubSpot.com
  • 10. Brand Recognition Source: www.TweetVolume.com
  • 11. Twitter Grader – Measures Authority
  • 12. Leads and Sales
    • Top 10 source of traffic to HubSpot.com
    • >5% conversion rate from visitor to lead
    • “ Normal” conversion rate from lead to sale
    • Thousands of dollars / month in lead value
    Source: HubSpot software running on HubSpot.com
  • 13.
    • Mike Volpe (@mvolpe)
    • VP Inbound Marketing
    • @HubSpot
    • These slides – http://tinyurl.com/061509mvolpe
    • Twitter Grader – http://Twitter.Grader.com
    • State of the Twittersphere 6/09 Report – http://bit.ly/sotwitter
    • Using Twitter for Marketing & PR Webinar – www.HubSpot.com/twitter-for-marketing
    Thank You Additional Twitter Resources