Slides to accompany "Putting Social to work for Non Profits", a Hootsuite Pro webinar by @HootRonan

1. Social Media for Non-Profits
Hootsuite Pro Webinar
Social Media Coach Manager, EMEA
@HootRonan
Ronan Archibald

2. Speaker Bio
Ronan Archibald
Hootsuite Social Media Coach
Twitter: @HootRonan
Twitter: @HootsuitePro

3. Free App available in your app store for iOS
and Android.
Hootsuite Mobile: Manage Social On-The-Go

4. Tweet your questions with#HootSuitePro

5. a
• 5 Key Opportunities for Non-Profits
• Defining Your Objectives for Social
• Developing Best Practices
• Activating Your Community in Hootsuite
• Success Stories
• Q&A
Agenda

6. • Tell Your Story! *only 60% using social
• Understand sentiment around your cause
• Closer relationships with your volunteers
• Activating and finding new contributors
• Build your Social Media Army
5 Opportunities for Your Non-Profit

7. • Relate social objectives to overall organizational strategy
• Ensure objectives are reflective of your non-profits current status
• Balance between long-term goals and short time objectives
• Measure, iterate and measure again
Defining Your Goals and Objectives

8. Focus on Community Growth:
- Increase number of Likes on FB and Followers on Twitter
Focus on Engagement:
- Increase volume of Mentions, ReTweets, FB Shares, Pins
Focus on Actions:
- Visit to Website, Sign-Ups, Event Attendees, Donations
Example

9. • Choose the platform that’s best for your cause and audience
• Invite participation from your volunteers / contributors
• Be proactive - always listen for conversations to join!
• Leverage User Generated Content where possible
Best Practices

10. • Use Hashtags on Twitter & Facebook to identify initiatives
• Use Rich Media where available – images / video
• Respect the nature of the social network
• Report regularly on progress
Best Practices

11. 53% male
47% female
65% of users are 35+
53% female
47% male
Primary demog. is American
Women < 25
68% female
32% male
90% of users are < 35
80% women
20% male
1 hr 17 mins per
week (avg. user)
B2B Marketing
Average 2.4 groups
Corporate pages –
Enterprise, SMB,
Influencers
67% male
33% female
“28 year-old male techie”
Where Are Your Audience?

18. Introduction to Hootsuite Pro
Grow Your Social Media Presence
Develop A Social Media Strategy
Social Tools for Power User
Essential Social Media Analytics
Future Webinars

19. Thank You!
Ronan Archibald
@HootRonan
More Info:
media.hootsuite.com