Admissions representatives at La Salle University, a Catholic institution located in Philadelphia, approached Hobsons because they were in need of a broader domestic student audience. To reach that audience, they needed to develop and maintain a stronger online presence. They were also looking for a way to tap into the real conversations that take place between students on Web message boards and at high schools, college fairs, and campus visits. More at: www.hobsons.com

1. Case Study
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La Salle University
Challenge
Admissions representatives at La Salle University, a Catholic institution
located in Philadelphia, approached Hobsons because they were in need
of a broader domestic student audience. To reach that audience, they
needed to develop and maintain a stronger online presence. They were also
looking for a way to tap into the real conversations that take place between
students on Web message boards and at high schools, college fairs, and
campus visits.
Solution
Using the resources available at the Hobsons-owned College Confidential
website, in addition to the Naviance suite of tools that target college-bound
high school students, La Salle quickly boosted its online presence and got
involved at the ground level of the individual college search process.
Another valuable solution for La Salle was to advertising in Hobsons’
targeted print publications in an effort to reach students of a particular
demographic in a meaningful and memorable way.
Results
As a result of their increased online presence, La Salle’s admissions staffers
were able to contribute to the e-communication plan and get involved in
College Confidential discussions.
“The Web presence is number one,” says Jim Plunkett, executive director
of admissions for La Salle. “Before partnering with Hobsons, I would
search for La Salle on College Confidential, and the discussion threads that
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would come up and banner ads were all from our
rivals.” Since partnering with Hobsons, according
to Plunkett, “La Salle’s ads pop up, we have a
stronger Web presence, and now rival ads aren’t as
competitive.”
Hobsons’ recruitment solutions allowed La Salle
to increase its communication with students and
parents alike. La Salle also began to incorporate
stronger branding techniques, resulting in wider
name recognition as an urban, Catholic institution.
La Salle’s recruitment solutions work because
they involve the entire admissions staff. Every
representative—whether they’re using Hobsons’
print materials in direct interactions with
students, traveling to domestic and international
fairs, or interacting with students via College
Confidential—has a hand in delivering La Salle’s
message to prospective students.