The document discusses the history and future of big data. It notes that the earliest recorded human history dates back to 5000 BC in Mesopotamia. Throughout history, the amount of data generated has exponentially grown, estimated to be 5 exabytes by 2002 and projected to be 44 zettabytes by 2020. The document also outlines some common myths about big data and promises that big data holds, such as enabling intelligent technologies, improved healthcare, personalized services, and automated decision making.

1. BIG DATA 101

2. Topics
History of Data
Why we need Data
Myths
Future Promises

3. Topics
Why we need Data
Myths
Future Promises

4. History of Data
 5000 BC: First record of human history in Mesopotamia.
 1944 : Fremont Ryder estimated Libraries will double every 16 years.
 1975: Japanese Census on information flow indicated potential
for directed communication over broadcast
 1997: Michael Lesk’s “How much information is in the world?”
 2002: 5 EXABYTES of data produced since start of human
civilization
 2010: Eric Schmidt said we generate 5 exabytes of data in 2 days
 2020: We would have 44 ZettaByte (44 trillion GB) of data
generated.

6. Topics
History of Data
Myths
Future Promises

8. Topics
History of Data
Why we need Data
Future Promises

9. Myths
 Big Data is just about Data.
 We can know the future with Big Data.
 Every problem is a Big Data problem.
 With so much data, quality of data is not important.
 Big Data will eliminate need for data integration.

10. Topics
History of Data
Why we need Data
Myths

11. Promises
 Intelligent Gadgets(Cars, Appliances, Cities, Buildings)
 HealthCare
 Human Genome
 Digital Marketing
 Automated Informed Decisions
 Investing Money
 Personalized Service
 Many Many more….

12. WITH
BIG DATA
COMES
BIGGER
RESPONSIBILITIES