Content is about more than just white papers, case studies, and what your marketing department creates. Your customers and members are taking information into their own hands to create, curate, and share what they want—they no longer rely on you to get what they need. Now the best content marketers, they use resources such as Twitter, Pinterest, YouTube, personal blogs, and push out influential testimonials on a daily basis. So how can businesses use this content to truly find success in building more traffic, leads, and customers? In this passionate webinar, Marcus Sheridan will cover three essential topics to impact your company if you follow his precepts: 1. What is the essence of successful content marketing? 2. How can you implement a program that gets the results you're looking for? 3. What impact will this have on the company when done right? Educate your customers and prospects with content they are already seeking and creating. From current blogs, photos and infographics, to the oft-forgotten books and presentations, develop a system for creating what people crave. THOUGHT LEADER: Marcus Sheridan, Founder, The Sales Lion Learn more about this interactive webinar series: www.higherlogic.com/resources/learning-series.

1. How to Engage Your Audience
and Get Big Results with
Content Marketing
Marcus Sheridan, www.TheSalesLion.com

2. “Be honest with me
Marcus, were businesses
oversold on all this social
media and content
marketing hype?”
@TheSalesLion

3. “Marcus, I just can’t get
management to see the
potential in this. Getting buy-in
has been impossible…”
@TheSalesLion

4. We’ve been talking about
this stuff the wrong way.
@TheSalesLion

5. “I really think we should be
blogging…”
(said by no one that ever got company buy-in)
@TheSalesLion

6. “When prospects(members)
visit our website, do we help
solve their problems better
than anyone else in the
world?”
@TheSalesLion

7. I’d suggest you stop
using these words:

8. • Social Media Marketing
• Content Marketing
• Inbound Marketing
• Blogging
(What are we really talking about?)

9. •Listening
•Communicatin
g
•Teaching
•Helping @TheSalesLion

10. The companies that truly
understand these principles are
the ones doing incredible things
online…and off.
@TheSalesLion

11. Your company/association’s ability to be the
best and most helpful teacher in the world at
what you do…digitally speaking.
What is “Content Marketing”

12. 70%This number is literally affecting every business
in the world

13. “Great Website”

14. “I want to find what I’m
looking for…and I want
to find it quickly.”

15. 1 More impatient than we’ve ever been.
2 More demanding than we’ve ever been.
3 More loyal than we’ve ever
been…potentially.
The Facts: As Consumers, We Are…

16. Don’t be the exception to
everything I’m getting
ready to say…embrace
the possibilities.

17. Picking a Restaurant

20. When I say “buying a
used car,” what are the
fears and emotions you
experience?

21. 1 Buying a Lemon
2 Paying too much
3 Negotiating
4 Buyer’s remorse
The Top 4 Fears of Buying a Used Car:

23. It doesn’t matter how Daddy did it.
It doesn’t matter how it has always been done.
What matters comes down to a simple question:
Is there a better way?
The Reality of the Digital Age

24. Look beyond the
“Rules”

25. How many questions are
there about what you do?

26. How many of these questions
are currently answered on
your website?

27. Burying your
head in the
sand is
officially a
dumb
marketing
strategy

28. They ask.
You answer.

30. Insourcing, Emails,
and Community

31. Web Design that gets results

32. What is the purpose of your
website’s home page?

33. To get the visitor to
Page 2.
1. A clear headline about the
problems you solve.
2. A clear pathway for the visitor

39. www.TheSalesLion.com
Marcus1@thesaleslion.co
m
Get the book. It’s free.
It’s awesome.
But you already knew
that.