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Content is about more than just white papers, case studies, and what your marketing department creates. Your customers and members are taking information into their own hands to create, curate, and share what they want—they no longer rely on you to get what they need. Now the best content marketers, they use resources such as Twitter, Pinterest, YouTube, personal blogs, and push out influential testimonials on a daily basis.
So how can businesses use this content to truly find success in building more traffic, leads, and customers? In this passionate webinar, Marcus Sheridan will cover three essential topics to impact your company if you follow his precepts:
1. What is the essence of successful content marketing?
2. How can you implement a program that gets the results you're looking for?
3. What impact will this have on the company when done right?
Educate your customers and prospects with content they are already seeking and creating. From current blogs, photos and infographics, to the oft-forgotten books and presentations, develop a system for creating what people crave.
THOUGHT LEADER: Marcus Sheridan, Founder, The Sales Lion
Learn more about this interactive webinar series: www.higherlogic.com/resources/learning-series.