12 Tactics To Boost Engagement on Social Media
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Whether you’re a startup, entrepreneur, or small business owner, social media can push your brand awareness and increase your reach. Check out these 12 tactics to engage your audience on social media and create a consistent channel of conversation.
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12 Tactics To Boost Engagement on Social Media
- 1. 12 TACTICS TO BOOST ENGAGEMENT ON SOCIAL MEDIA A N D R I A K A P L A N , H E Y N O W ! M E D I A
- 2. ABOUT US Officially Founded 2013 • 5 Graphic Designers • 2 Web Developers • 3 Strategists • 1 Digital Marketing Strategist • 1 Project Manager • 4 Writers • 1 Copywriter We build business identities from scratch.
- 3. 1. SURVEYS & POLLS Twitter's survey platform is better than ever as it allows you to Tweet out a question with four answer choices.
- 4. 1. SURVEYS & POLLS Facebook Polls are a bit different as there is an app install where you can build your own poll.
- 5. 2. GET THE CONVERSATION STARTED AND CONTRIBUTE TO IT • 620 Million Facebook Groups • Over 2 Million Groups on LinkedIn
- 6. 3. OFFER INCENTIVES • Whether you're in retail, food, or B2B, offering incentives works!
- 7. 4. RESPOND QUICKLY & THOROUGHLY Keep the conversation going by interacting. If they have a question, answer it thoroughly.
- 8. 5. GET INVOLVED IN THE WORLD A great way to show that your company is in tune with the world is to showcase charities or non-profits you support.
- 9. 6. SHARE CUSTOMER STORIES Show customer appreciation by showcasing customer stories on your social media sites.
- 10. 7. USE IMAGES Always post with photos, it gives people a reason to stop and stare which leads to further engagement!
- 11. 8. INCORPORATE CALL-TO-ACTIONS When engaging with your audience, focus on a single call-to-action.
- 12. 9. BE CONSISTENT & FREQUENT Plan out your social media or at least pick certain days to post certain things. If you're highlighting customers or new products choose a day each week or month to do this. This will show your audience consistency and gives your core- followers something to look forward too.
- 13. 10. ADD SOCIAL PLUGINS TO YOUR WEBSITE
- 14. 11. HOST SOCIAL MEDIA CONTESTS Hosting social media contests are a great way to grab the attention of your audience. You can do this on any social media site and even post days prior to the actual contest to build momentum.
- 15. 12. PAY-TO-PLAY SOCIAL MEDIA According to Facebook, the average brand post is seen by just 16% of the page's followers. With that being said, for a small cost you can boost posts on Facebook and gauge the feedback.
- 17. STAY CONNECTED Email: akaplan@heynowmedia.com Website: www.heynowmedia.com Mobile: 440-315-6833 Facebook.com/heynowmedia Twitter | @heynowmedia Linkedin.com/andriakaplan Linkedin.com/heynowmedia
Editor's Notes
- Whether you're a startup, entrepreneur, or small business owner, social media can push your brand awareness and increase your reach. Check out these 12 tactics to engage your audience on social media and create a consistent channel of conversation.
- Get the conversation started about your brand by joining groups and contributing to the conversation. This is an ideal way to start getting connected with your target audience. It will let you become an industry thought leader and also allow you to find out what your audience needs out of your business and/or product.
- Whether you're in retail, food, or B2B, offering incentives works. Engage with your audience by offering discounts. If they respond to a post, like a page, or follow a specific social media channel, the incentives give them reasons to keep coming back. The same incentive can be offered for joining an email list.
- If a customer comments on a post or mentions you in a Tweet, respond with more than a Yes or No. Keep the conversation going by interacting. If they have a question, answer it thoroughly.
- It's only proper to share other content. A great way to show that your company is in tune with the world is to showcase charities or non-profits you support. You can tell a personal story or simply mention that your staff supports certain causes through videos, images and blogs.
- It's only proper to share other content. A great way to show that your company is in tune with the world is to showcase charities or non-profits you support. You can tell a personal story or simply mention that your staff supports certain causes through videos, images and blogs.
- Even though your audience may not directly engage with all of your content, they will still look. Always post with photos, it gives people a reason to stop and stare which leads to further engagement! Buffer recently found that sharing images on Twitter increases retweets by 150%.
- When engaging with your audience, focus on a single call-to-action. When asking your audience to do something on social media don't ask too much. Keep it simple and take one step at a time. If you want them to subscribe to your newsletter then say subscribe - don't encourage them to also read it in the same social media post.
- Plan out your social media or at least pick certain days to post certain things. If you're highlighting customers or new products choose a day each week or month to do this.. This will show your audience consistency and gives your core-followers something to look forward too.
- Be sure to include social plugins on your website. Social Plugins make it easier for readers and your audience to engage with your content. Define what social channels your audience uses and only add the most relevant. For Slide: "Only 16% of visitors will actually read your article start to finish (source: co-schedule)."
- Be sure to include social plugins on your website. Social Plugins make it easier for readers and your audience to engage with your content. Define what social channels your audience uses and only add the most relevant. For Slide: "Only 16% of visitors will actually read your article start to finish (source: co-schedule)."