The key idea was coming from this simple statement: "I love to be surprised" With everything being online now, segmentation being as expert as it could be thanks to CRM, how will I get surprised? It follows up work I thought of, marketing wise for Nespresso: http://stotb.blogspot.com/2011/05/nespresso-tea-experiment.html and one on digital and viral marketing http://stotb.blogspot.com/2011/04/digital-and-viral-marketing-en-fr.html

1. novations business in Henri Moufettal – waterprod@gmail.com Version 4.0

7. Rethink the wheel not only its digital frame http://www.metro.co.uk/news/661394-its-the-bike-with-triangles-for-wheels

10. & sometimes missing the chance to let the corner speak Source http://craziestgadgets.com/wp-content/uploads/2010/03/corner-communication-500x399.jpg

13. Rolling out, a framing tool

14. SCM, a driving force to implement, an ecosystem for enablement Supplier Customers Area of Shanghai, Ngingo Bridge Roman Forum SCM Supply Chain Managemetn Source: http://en.wikipedia.org/wiki/Roman_forum Institutions (Financial, etc) A virtual entity, to a dynamic ecosystem From the ancient agora Entrepreneur agents Supplier Base Customer Base

15. Diversity is nurturing success For sure, sources of innovations Source: http://www.ymcacambridgekw.ca/en/culturaldiversity/CDwhoweare.asp Source and Story http://www.tate.org.uk/servlet/ViewWork?cgroupid=999999961&workid=21383&tabview=text&texttype=10 Rebound on the French BBV rules: I love to think of sth Good, Beautiful & Real

17. Some possible ideas Draft a shape, submit to an search engine, find if already thought, drawn Foster strengths through the backbone of any economy: SMEs. Use communiy to set best suppliers network. Some speaks about location, location, location, promote arts through the places they were possibly taken Banking B2C sector: extend services (there are plenty) Offer to fill tax form and so on Airlines: Pick up heavy luggages so that we directly check in with our hand luggages More on stotb.blogspot.com – ideas They might already exist,. At the time, I did this presentation, please trust me, I didn’t know and it’s only to show a way of thinking

19. Coffee, different everyday Rethinking the coffee experience at home Florent Mathieu – waterprod@gmail.com

26. Coffee, Ticking map Comfort Practical My Values Community Creative Honesty Quality Peace of mind Simple Robust Delivered ID me in it Express Fair Engaged Services Supportive Empowering Innovative New & Old V V V V V V V V

27. Inside Out Source Picture: idealtrafficonline.com

34. Inside out, Ticking map Comfort Practical My Values Community Creative Honesty Quality Peace of mind Simple Robust Delivered ID me in it Express Fair Engaged Services Supportive Empowering Innovative New & Old V V V V V V

35. Watch Florent Mathieu – waterprod@gmail.com

42. Watch out, Ticking map Comfort Practical My Values Community Creative Honesty Quality Peace of mind Simple Robust Delivered ID me in it Express Fair Engaged Services Supportive Empowering Innovative New & Old V V V V V V V V V