Marketing & technology mindset

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14th July, Live & Work Rural event: The Marketing Mindset, presented by Catherine Doel and Chris Woodhouse.

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  • "Cheshire Puss," she began, rather timidly, as she did not at all know whether it would like the name: however, it only grinned a little wider. "Come, it's pleased so far," thought Alice, and she went on. "Would you tell me, please, which way I ought to go from here?" "That depends a good deal on where you want to get to," said the Cat. "I don't much care where——" said Alice. "Then it doesn't matter which way you go," said the Cat. "—— so long as I get somewhere," Alice added as an explanation. "Oh, you're sure to do that," said the Cat, "if you only walk long enough.”
  • "Cheshire Puss," she began, rather timidly, as she did not at all know whether it would like the name: however, it only grinned a little wider. "Come, it's pleased so far," thought Alice, and she went on. "Would you tell me, please, which way I ought to go from here?" "That depends a good deal on where you want to get to," said the Cat. "I don't much care where——" said Alice. "Then it doesn't matter which way you go," said the Cat. "—— so long as I get somewhere," Alice added as an explanation. "Oh, you're sure to do that," said the Cat, "if you only walk long enough.”
  • "Cheshire Puss," she began, rather timidly, as she did not at all know whether it would like the name: however, it only grinned a little wider. "Come, it's pleased so far," thought Alice, and she went on. "Would you tell me, please, which way I ought to go from here?" "That depends a good deal on where you want to get to," said the Cat. "I don't much care where——" said Alice. "Then it doesn't matter which way you go," said the Cat. "—— so long as I get somewhere," Alice added as an explanation. "Oh, you're sure to do that," said the Cat, "if you only walk long enough.”
  • "Cheshire Puss," she began, rather timidly, as she did not at all know whether it would like the name: however, it only grinned a little wider. "Come, it's pleased so far," thought Alice, and she went on. "Would you tell me, please, which way I ought to go from here?" "That depends a good deal on where you want to get to," said the Cat. "I don't much care where——" said Alice. "Then it doesn't matter which way you go," said the Cat. "—— so long as I get somewhere," Alice added as an explanation. "Oh, you're sure to do that," said the Cat, "if you only walk long enough.”
  • "Cheshire Puss," she began, rather timidly, as she did not at all know whether it would like the name: however, it only grinned a little wider. "Come, it's pleased so far," thought Alice, and she went on. "Would you tell me, please, which way I ought to go from here?" "That depends a good deal on where you want to get to," said the Cat. "I don't much care where——" said Alice. "Then it doesn't matter which way you go," said the Cat. "—— so long as I get somewhere," Alice added as an explanation. "Oh, you're sure to do that," said the Cat, "if you only walk long enough.”
  • "Cheshire Puss," she began, rather timidly, as she did not at all know whether it would like the name: however, it only grinned a little wider. "Come, it's pleased so far," thought Alice, and she went on. "Would you tell me, please, which way I ought to go from here?" "That depends a good deal on where you want to get to," said the Cat. "I don't much care where——" said Alice. "Then it doesn't matter which way you go," said the Cat. "—— so long as I get somewhere," Alice added as an explanation. "Oh, you're sure to do that," said the Cat, "if you only walk long enough.”
  • "Cheshire Puss," she began, rather timidly, as she did not at all know whether it would like the name: however, it only grinned a little wider. "Come, it's pleased so far," thought Alice, and she went on. "Would you tell me, please, which way I ought to go from here?" "That depends a good deal on where you want to get to," said the Cat. "I don't much care where——" said Alice. "Then it doesn't matter which way you go," said the Cat. "—— so long as I get somewhere," Alice added as an explanation. "Oh, you're sure to do that," said the Cat, "if you only walk long enough.”
  • Desktop/Laptop Windows/Apple  (Linux?) How to choose? Desktop vs Laptop; VDU Fit;  Windows vs Apple;  Moore’s Law LAN/WAN/Wireless – public/private WiFi www Blackberry / iPhone / … Integration – will talk detail later
  • 3 levels 1) PC/Laptop; phone; digital camera 2) Smartphone 3) Fully on the web
  • Marketing & technology mindset

    1. 1. Setting the Scene http://www.youtube.com/watch?v=3SuNx0UrnEo&feature=share Marketing and Technology Mindset 14 th  July 2011 © 2011 Henmore Marketing and C W OODHOUSE L TD
    2. 2. Catherine Doel and Chris Woodhouse     . . .Ideas & Strategies . . .  Techniques and Technology for a Marketing-led Organisation © 2011 Henmore Marketing and C W OODHOUSE L TD Marketing and Technology Mindset 14 th July 2011
    3. 3. About us <ul><li>Catherine </li></ul><ul><li>a catalyst for marketing-led change and improvement </li></ul><ul><ul><li>Ideas </li></ul></ul><ul><ul><li>Ingenuity </li></ul></ul><ul><ul><li>Innovation </li></ul></ul><ul><li>Helping organisations do business on their terms. </li></ul>Marketing and Technology Mindset 14 th  July 2011 <ul><li>Chris </li></ul><ul><li>facilitates workshops that form part of change programmes. </li></ul><ul><ul><li>30+ years in ICT </li></ul></ul><ul><li>Helping organisations develop new strategies and crystalise vision </li></ul>© 2011 Henmore Marketing and C W OODHOUSE L TD
    4. 4. Techniques and Technology for a Marketing-led Organisation <ul><li>Agenda: </li></ul><ul><ul><li>Know what you want </li></ul></ul><ul><ul><li>Would Like To Meet... </li></ul></ul><ul><ul><li>Marketing Mindset </li></ul></ul><ul><ul><li>What is &quot;The Cloud&quot;? </li></ul></ul><ul><ul><li>Case Studies </li></ul></ul><ul><ul><li>Try before you buy </li></ul></ul><ul><ul><li>Ideas into Action - next steps </li></ul></ul>© 2011 Henmore Marketing and C W OODHOUSE L TD Marketing and Technology Mindset 14 th  July 2011
    5. 5. Know what you want &quot;Cheshire Puss,&quot; she began, rather timidly... Alice's Adventures in Wonderland, by Lewis Carroll © 2011 Henmore Marketing and C W OODHOUSE L TD Marketing and Technology Mindset 14 th  July 2011
    6. 6. Would Like To Meet © 2011 Henmore Marketing and C W OODHOUSE L TD Marketing and Technology Mindset 14 th  July 2011 Go on, admit.  You've read the lonely hearts adverts! WLTM GSOH LTR You know what these mean!
    7. 7. Would Like To Meet © 2011 Henmore Marketing and C W OODHOUSE L TD Marketing and Technology Mindset 14 th  July 2011
    8. 8. Making marketing work. 10 top tips for business owners   Marketing Mindset © 2011 Henmore Marketing and C W OODHOUSE L TD Marketing and Technology Mindset 14 th  July 2011
    9. 9. 1.    Remember the bigger picture 2.    Be prepared to go beyond your comfort zone 3.    Know your business 4.     Plan a series of activities 5.   Understand objective of each activity 6.    Complete the series of activities 7.    Stick to your plan, without being distracted 8.    Evaluate and adjust 9.    Identify all the phases of your sales and marketing process and make sure you are communicating clearly 10. Test whether you are still meeting the needs of the market Marketing Mindset © 2011 Henmore Marketing and C W OODHOUSE L TD Marketing and Technology Mindset 14 th  July 2011
    10. 10. Virtuous Circle slide(s) © 2011 Henmore Marketing and C W OODHOUSE L TD Marketing and Technology Mindset 14 th  July 2011
    11. 11. What is &quot;The Cloud&quot;? © 2011 Henmore Marketing and C W OODHOUSE L TD Marketing and Technology Mindset 14 th  July 2011
    12. 12. Equipment <ul><ul><li>What sort(s) of computer </li></ul></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><ul><li>Local/office </li></ul></ul></ul><ul><ul><ul><ul><li>Wireless? </li></ul></ul></ul></ul><ul><ul><ul><li>The Internet </li></ul></ul></ul><ul><ul><li>Mobile working </li></ul></ul><ul><ul><ul><li>Phones/PDAs/Smartphones </li></ul></ul></ul><ul><ul><ul><li>Tablets (iPad etc) </li></ul></ul></ul><ul><ul><ul><li>Integration </li></ul></ul></ul>© 2011 Henmore Marketing and C W OODHOUSE L TD Marketing and Technology Mindset 14 th  July 2011
    13. 13. Putting kit together © 2011 Henmore Marketing and C W OODHOUSE L TD Marketing and Technology Mindset 14 th  July 2011 In the office On the move Fully on the web
    14. 14. Where's my software? © 2011 Henmore Marketing and C W OODHOUSE L TD Marketing and Technology Mindset 14 th  July 2011
    15. 15. Fitting it together © 2011 Henmore Marketing and C W OODHOUSE L TD Marketing and Technology Mindset 14 th  July 2011
    16. 16. Virtuous Circle slide(s)   © 2011 Henmore Marketing and C W OODHOUSE L TD Marketing and Technology Mindset 14 th  July 2011
    17. 17. Case Study - our workshops <ul><ul><li>Content collaboration: Scribblar.com Googledocs,  OpenOffice, Skype chat, IM & DM, rememberthemilk.com   </li></ul></ul><ul><ul><li>Awareness:  ConstantContact, LinkedIn, Facebook page, group walls, speaking slots </li></ul></ul><ul><ul><li>Sales: LI reviews,  booking form, paypal </li></ul></ul><ul><ul><li>3g, local internet   </li></ul></ul><ul><li>   </li></ul>© 2011 Henmore Marketing and C W OODHOUSE L TD Marketing and Technology Mindset 14 th  July 2011
    18. 18. Case Study: Bowland Solutions Client engagement © 2011 Henmore Marketing and C W OODHOUSE L TD Marketing and Technology Mindset 14 th  July 2011 <ul><ul><li>Document sharing </li></ul></ul><ul><ul><ul><li>Google Apps </li></ul></ul></ul><ul><ul><ul><ul><li>major healthcare corporate  </li></ul></ul></ul></ul><ul><ul><ul><ul><li>flakey infrastructure  </li></ul></ul></ul></ul><ul><ul><li>Conference calling and web-conferencing </li></ul></ul><ul><ul><li>Team communication </li></ul></ul><ul><ul><li>Presentations </li></ul></ul>
    19. 19. Case Study: Zotter Chocolate UK & Merchant Europe   LinkedIn profiles   © 2011 Henmore Marketing and C W OODHOUSE L TD Marketing and Technology Mindset 14 th  July 2011 ACT! (CRM) MrSite, Wordpress Twitter, Facebook, dotMailer, phone, PRsplash, flickr Engage with distributors and chocoholics - Twitter, Facebook   taster sessions
    20. 20. Case Study: Barks Holiday Cottage Delivery - emails, pdf directions, welcome pack © 2011 Henmore Marketing and C W OODHOUSE L TD Marketing and Technology Mindset 14 th  July 2011 Awareness (families: Alton Towers and Peak District) - Blogger SEO & keywords, Facebook ads, PPC, Googlemaps, directories.  204 FB Likes, 100 blog visitors/week Sales  - reviews, picasaweb, YouTube, T&C pdf, calendar jpg on blogger, Google Form, FPI, Paypal, Agency back-up Engage (repeat bookings and recommendations) - ConstantContact, Facebook, Blogger Cost 2011 - £102 + £60
    21. 21. Try before you buy <ul><ul><li>LinkedIn + apps - </li></ul></ul><ul><ul><li>Google account - alerts, docs, calendar, analytics and more . . . </li></ul></ul><ul><ul><li>Facebook business </li></ul></ul><ul><ul><li>Twitter (Tweetdeck, Hootsuite, apps for handheld) </li></ul></ul><ul><ul><li>Email marketing - constant contact , mailchimp, dotMailer </li></ul></ul><ul><ul><li>Skype - calls, IM, screenshare </li></ul></ul><ul><ul><li>Video meeting - Tokbox, Mikogo, Webex, GoToMeeting, PowWow </li></ul></ul><ul><ul><li>Collaboration – slideshare.net, huddle, Googledocs, wikis, box.net </li></ul></ul><ul><ul><li>File transfer - Yousendit, Dropbox, </li></ul></ul><ul><ul><li>Web publishing - KompoZer.net, MrSite.com, Blogger / Wordpress, ecommerce templates, </li></ul></ul><ul><ul><li>Picture and Video sharing - flickr, Picasaweb, YouTube, Facebook </li></ul></ul><ul><ul><li>PRsplash </li></ul></ul><ul><ul><li>CRM - ACT! ZoHo </li></ul></ul><ul><ul><li>Phone - citynumbers. 0800buster.co.uk, Skype </li></ul></ul><ul><ul><li>Surveys - surveymonkey, LinkedIn polls </li></ul></ul><ul><ul><li>Productivity - rememberthemilk, evernote.com </li></ul></ul>© 2011 Henmore Marketing and C W OODHOUSE L TD Marketing and Technology Mindset 14 th  July 2011
    22. 22. Ideas into Action <ul><ul><li>What will you take away and do next? </li></ul></ul><ul><li>  </li></ul><ul><ul><li>How will you follow through? </li></ul></ul>© 2011 Henmore Marketing and C W OODHOUSE L TD Marketing and Technology Mindset 14 th  July 2011
    23. 23. Join us . . . © 2011 Henmore Marketing and C W OODHOUSE L TD Marketing and Technology Mindset 14 th  July 2011   @IdeasStrategies   @cwoodhouseltd Please Q&A with us on our private forum on LinkedIn

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