Physician ratings sites & doctors reputations. New technology available at Healthcare Marketing Center of Excellence: http://www.HealthcareMarketingCOE.com revolutionizes how physician reputations can be earned.

1. REPUTATION MANAGEMENT
PROGRAM
FOR
DOCTORS

2. METHODOLOGY USED
HMCOE performed detailed market research about patient
& referring physician online behaviors.
 Analysis is supported by our data gathered over 11 years of
medical practice marketing
HMCOE created website content and internet marketing
for specific patient & referring physician demographics
HMCOE tested engagement on content via targeted ads.
ROI tracked with analytics system & patient appointments
WHAT DID WE FIND?

3. PATIENTS & REFERRING PHYSICIAN BEHAVIORS
Patients and referring physicians alike were leaving
websites for “background” checks on:
#1 = Physician Ratings Sites
#2 = Google
Behavior Analysis:
In May/June 2012 – 80% of website traffic was
diverted (60% to physician rating sites)
Comparison: In 2011, 10-15% of all website traffic was diverted to
Google (only 1-2% to physician rating sites)

4. What does that mean?
That’s a change of 65%
in a specific behavior in
less than 1 year!

5. IMPORTANT FINDINGS
Once a visitor Googled the doctor with bad reviews
he was not coming back
ROI from internet marketing improved while costs
decreased for all campaigns with reputation
management platform

6. Case Study #1 - One review spells Disaster
Result: Surgical-patient volume dropped by 15 patients
the following month
Could this review have been prevented if the doctor
asked for feedback during the follow up?

7. Solution by HMCOE - Case Study #1
 Doctor subscribed to HMCOE’s reputation management
 Within 7 weeks he was able to gather 55 great reviews from
his patients, and caught one complaint before it was published
 He now dominates 2 first pages of Google results
 Result: in 8 weeks his new surgical-patient volume increased
by ~9 patients per month – without spending ANY money on
advertisements.

8. Case Study #2 - “group mentality”
Once a bad review is posted, other bad ones are sure to follow

9. Same Doctor … Another review…
Is it Credible?
This was written by a staff member to do
“damage control” (this is illegal)

10. Case Study #3 - Patients Google the doctor of choice
HMCOE ran two well-tracked Google advertising
campaigns for a 50-practice-group
 One for brand advertisements (i.e. “best doctors in …” +brand)
 One for each doctor’s expertise & reviews
Result: Campaign for Doctors’ Expertise resulted in
200% increase in new appointments.

11. Case Study #4
Increasing Out-of-Network patient volume
HMCOE ran a 2 month advertising campaign for a 3-
surgeon Orthopaedic practice resulting in 40 new
patients, 5 of which were out-of-network
Next month we ran an ads specific to the reputation
of each doctor (Average of 30 new reviews/doctor)
Result #1: $84,000 profit from out-of-network
Result #2: Only 5% of traffic was lost to Google after
seeing the published verified reviews.

12. ROI
That equals to 1766% ROI
on a $4500 investment

13. Fee-For-Service Patient #1 Fact
Customer service & background
checks matter to educated
shoppers who pay out of pocket!

14. Streamline Reputation Management Process
Training per doctor about our technology – 2 minutes
Asking a patient “Please write about your experience as
it’s very important for me” and handing iPad with our
App… 3 seconds.
A doctor showing his patient that he cares about their
experience … Priceless.

15. What you Get:
 iPad App to gather patient reviews (either for internal purposes or to be published)
 We verify each & every patient wherever the reviews are written from.
 Updates to physician ratings sites & online listings where reviews can be published
 Ultra-targeted SEO campaign to dominate page 1 of results. Oh yes… it is possible.
 Google Advertising Campaign to get new patients
 Mobile-ready, QR-integrated website for your location
 Facebook page with integrated patient reviews
 GPS submission (to get directions via mobile phones)
 Monthly Reports showing your growing reputation and new patient leads

16. What you Get:

17. What do you need to Succeed?
Make the Call & arrange overview
of our technology & reputation
program
(646) 648 – 1355
Or email: linked@hmcoe.com