Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Physician ratings sites & doctors reputations

1,781 views

Published on

Physician ratings sites & doctors reputations. New technology available at Healthcare Marketing Center of Excellence: http://www.HealthcareMarketingCOE.com revolutionizes how physician reputations can be earned.

  • Be the first to comment

Physician ratings sites & doctors reputations

  1. 1. REPUTATION MANAGEMENT PROGRAM FOR DOCTORS
  2. 2. METHODOLOGY USEDHMCOE performed detailed market research about patient & referring physician online behaviors.  Analysis is supported by our data gathered over 11 years of medical practice marketingHMCOE created website content and internet marketing for specific patient & referring physician demographicsHMCOE tested engagement on content via targeted ads. ROI tracked with analytics system & patient appointments WHAT DID WE FIND?
  3. 3. PATIENTS & REFERRING PHYSICIAN BEHAVIORSPatients and referring physicians alike were leaving websites for “background” checks on: #1 = Physician Ratings Sites #2 = GoogleBehavior Analysis:In May/June 2012 – 80% of website traffic was diverted (60% to physician rating sites)Comparison: In 2011, 10-15% of all website traffic was diverted to Google (only 1-2% to physician rating sites)
  4. 4. What does that mean? That’s a change of 65%in a specific behavior in less than 1 year!
  5. 5. IMPORTANT FINDINGSOnce a visitor Googled the doctor with bad reviews he was not coming backROI from internet marketing improved while costs decreased for all campaigns with reputation management platform
  6. 6. Case Study #1 - One review spells DisasterResult: Surgical-patient volume dropped by 15 patients the following month Could this review have been prevented if the doctor asked for feedback during the follow up?
  7. 7. Solution by HMCOE - Case Study #1 Doctor subscribed to HMCOE’s reputation management Within 7 weeks he was able to gather 55 great reviews from his patients, and caught one complaint before it was published He now dominates 2 first pages of Google results Result: in 8 weeks his new surgical-patient volume increased by ~9 patients per month – without spending ANY money on advertisements.
  8. 8. Case Study #2 - “group mentality”Once a bad review is posted, other bad ones are sure to follow
  9. 9. Same Doctor … Another review… Is it Credible?This was written by a staff member to do “damage control” (this is illegal)
  10. 10. Case Study #3 - Patients Google the doctor of choiceHMCOE ran two well-tracked Google advertising campaigns for a 50-practice-group  One for brand advertisements (i.e. “best doctors in …” +brand)  One for each doctor’s expertise & reviewsResult: Campaign for Doctors’ Expertise resulted in 200% increase in new appointments.
  11. 11. Case Study #4 Increasing Out-of-Network patient volumeHMCOE ran a 2 month advertising campaign for a 3- surgeon Orthopaedic practice resulting in 40 new patients, 5 of which were out-of-networkNext month we ran an ads specific to the reputation of each doctor (Average of 30 new reviews/doctor)Result #1: $84,000 profit from out-of-networkResult #2: Only 5% of traffic was lost to Google after seeing the published verified reviews.
  12. 12. ROIThat equals to 1766% ROI on a $4500 investment
  13. 13. Fee-For-Service Patient #1 FactCustomer service & background checks matter to educated shoppers who pay out of pocket!
  14. 14. Streamline Reputation Management ProcessTraining per doctor about our technology – 2 minutesAsking a patient “Please write about your experience as it’s very important for me” and handing iPad with our App… 3 seconds.A doctor showing his patient that he cares about their experience … Priceless.
  15. 15. What you Get: iPad App to gather patient reviews (either for internal purposes or to be published) We verify each & every patient wherever the reviews are written from. Updates to physician ratings sites & online listings where reviews can be published Ultra-targeted SEO campaign to dominate page 1 of results. Oh yes… it is possible. Google Advertising Campaign to get new patients Mobile-ready, QR-integrated website for your location Facebook page with integrated patient reviews GPS submission (to get directions via mobile phones) Monthly Reports showing your growing reputation and new patient leads
  16. 16. What you Get:
  17. 17. What do you need to Succeed?Make the Call & arrange overview of our technology & reputation program (646) 648 – 1355 Or email: linked@hmcoe.com

×