2. Objetives
• Find the best Health professionals all around
the world
• Increase the revenue for Health advisor’s
customers
• For Health services users, be a reliable guide
to find Health professionals at the best price
HEALTH ADVISOR
3. How we will do this?
1 • Web site
2 • Mobile application
HEALTH ADVISOR
5. You will find the best health option at
any place in the world…
HEALTH ADVISOR
6. Why don’t you choose the best
professionals…
HEALTH ADVISOR
7. Great advantages!!!!
• Customers will evaluate the professionals
based in their experiences
• There will be rankings based in customer’s
opinions.
• Big opportunity for publicity
HEALTH ADVISOR
8. Why don’t you choose the best
hospital…
HEALTH ADVISOR
12. SURVEY REPORT:
• 80 surveys: (27 health professionals+53 final users)
• Ages between 18-64
• Health professionals were from Spain. Final users all around the world.
• Both (users and customers) have a problem, in a different way:
• Final users want to choose the best professional, with a reliable tool
• Final users want the best price for the treatment
• Health professionals want to increase their revenue
• Health professionals are willing to pay money to get more appointments
• Since with Health Advisor they only will pay if they get an appointment, Health
professionals like the idea.
• The more expensive the treatment is, more willing are Health professionals to pay.
More voted was 1 dollar per appointment (83%)
• Main problem for Health professionals now is the lack of revenue due to economic
crisis. We help them on this.
• Health professionals want to have protection against harmful/fake reviews.
HEALTH ADVISOR
13. Customer’s feedback (Professionals)
Survey Distribution (27 professionals)
Dentists
Physiotherapist
Pediatrician
Surgeon
Hospitals
Insurances
HEALTH ADVISOR
14. Customer’s feedback (Users)
Survey Distribution (53 users)
Spain
Great Britain
Poland
Portugal
Sweden
Holland
HEALTH ADVISOR
15. HEALTH ADVISOR SURVEY RESULTS:
PROFESSIONALS: How are you trying to get new customers NOW?
(27 professionals survey)
8%
11% Web publicity
35% Press publicity
Press+web
TV
19% 27% No Publicity
15
16. HEALTH ADVISOR SURVEY RESULTS:
PROFESSIONALS: How much would you pay per each new
appointment? (27 professionals survey)
4%
14%
1 dollar
3 dollars
82% A percentage
16
17. HEALTH ADVISOR SURVEY RESULTS:
USERS: How important would be users reviews for you to decide to
CHOOSE a Health professional ? (53 users survey)
4% 3%
Important
Not Important
93% Neutral
17
18. Customer’s suggestions:
• Great idea, but what happens if my ranking is
not good?
• What happens if somebody writes a fake
review to harm me?
• Would be great to have the possibility to get
appointments from the site
HEALTH ADVISOR
19. Customer’s suggestions:
• I would like to include the link to my
weppage
• How I’m sure that the ranking is not
fake, and that somebody is paying Health
advisor to have a better possition?
• I would like to include offers for treatments.
HEALTH ADVISOR
20. Customer’s suggestions:
• I would include the map of the situation of the
specialists
• I would include information about in what
medical insurances is included each specialist.
• I would include links to documents with photos
of the university degrees and diplomas. This
would be great to discard fake professionals
HEALTH ADVISOR
21. Customer’s suggestions:
• I would include a part with medicine reviews
from customers
• For treatments with several visits, it would be
great to notify a reminder to patients
• For medical insurances, is a great idea since we
can identify the best professionals.
• You should include public Hospitals too, even if
goverment does not pay to appear.
HEALTH ADVISOR
22. Customer’s suggestions:
• I don’t like the idea at all. We are not like
Restaurants or Hotels.
• What’s the difference with Yelp?
• Looks like a mix of Booking+Trip advisor for
Health!!
HEALTH ADVISOR
23. Lesson’s learned:
• We must assure protection against fake/harm reviews
• We got the idea of closing appointments online from face to
face meetings.
• We should provide health users a GUI to update their
information and answer reviews
• We must be seen as reliable . Right information for the
health professional election is very important.
• Mobile App including geo-location should be a key for us
• We must differentiate from Yelp!!. We are going to be
focused only on health sector and it looks like Yelp is not
very well known in all countries
HEALTH ADVISOR
25. Opportunity Knocks:
“Planning and review sites are still on the
rise… Despite widespread stagnancy even
among nontransactional websites, planning
and reviews websites bucked the trend by
attracting more visitors in 2010.”
-PhoCusWright, Online Traffic
and Conversion Report 2nd ed., February 2011
25
27. INTERNET USAGE (USA)….
Population Internet Usage, % Population
( 2012 Est. ) 30-June-2012 (Penetration)
313,847,465 245,203,319 78.1 %
HEALTH ADVISOR
28. AVERAGE VISITS TO DOCTOR USA
YEAR 2012 ages (18-64)
3.9 VISITS
HEALTH ADVISOR
29. POTENTIAL NUMBER OF VISITS
Potential number of visits Health Advisor website
(Only in USA)
245,203,319 (Internet users)*3,9 visits to doctor per year
956,292,944 per Year
HEALTH ADVISOR
30. THOSE WERE ONLY VISITS TO
DOCTORS!!!
We will include the following health categories:
HEALTH ADVISOR
31. HEALTH ADVISOR SURVEY RESULTS:
PROFESSIONALS: How much would you pay per each new customer?
(27 professionals survey)
4%
14%
1 dollar
3 dollars
82% A percentage
31
32. IF WE WERE ABLE TO CATCH ONLY
1% OF THE APPOINTMENTS…
Potential number of visits Health Advisor website
(Only in USA)
245,203,319 (Internet users)*3,9 visits to doctor per year
956,292,944 * 0,01*1 Dollar=
9,562,929 Dollars per year
HEALTH ADVISOR
33. THAT WAS ONLY A PIECE OF THE
CAKE, WE SHOULD ADD…
Publicity at Website and Mobile app
(banners, cost per click, money to
redirect traffic to other
pages, campaigns...)
HEALTH ADVISOR
Sea breve. Haga su texto lo más breve posible para mantener un tamaño de fuente grande.
Ofrezca una breve descripción general de la presentación. Describa el enfoque principal de la presentación y por qué es importante.Introduzca cada uno de los principales temas.Si desea proporcionar al público una guía, puede repetir esta diapositiva de información general a lo largo de toda la presentación, resaltando el tema particular que va a discutir a continuación.
