SJR Group's presentation at H+K's Demystifying Digital 2013.

1. KNOWLEDGE IMPACT
SJR
Wednesday, September 18, 13

2. DISRUPTION
and
SEAMLESSNESS
Wednesday, September 18, 13

3. ‘Marketing communications has changed’
Uh, yeah...
But what does that really mean?
Wednesday, September 18, 13

4. Wednesday, September 18, 13

5. all CONTENT is EQUAL but
some content is MORE
EQUAL than others.
Wednesday, September 18, 13

6. Wednesday, September 18, 13

7. CONTENT
PLATFORMS
ORIGINAL
CONTENT
TRADITIONAL
MEDIA COVERAGE
SOCIAL MEDIA
PICK-UP
CORPORATE
STRATEGY
Wednesday, September 18, 13

8. Wednesday, September 18, 13

9. Wednesday, September 18, 13

10. “What works for us are programs where
GE can behave the way a real person
would behave, be as accessible as
possible, and lean into the fact that we
are a brand in motion.”
EXECUTIVE DIRECTOR OF GLOBAL
MARKETING, GE
Linda Boff
advertising age
Wednesday, September 18, 13

11. “General Electric has also jumped on
the trend, making Tumblr a key
destination for its huge tech-minded,
content-marketing ambitions with
agency partner Group SJR. When asked
if Tumblr could have a prominent place
in campaign creative, GE’s digital
marketing manager, Katrina Craigwell,
said, ‘It’s something we are open to. I
think it is a great direction.’”
- Brands Are Giving Precious Ad Real
Estate to Tumblr, AdWeek
DIGITAL MARKETING MANAGER, GE
Katrina Craigwell
adweek
Wednesday, September 18, 13

12. Wednesday, September 18, 13

13. Wednesday, September 18, 13

14. Wednesday, September 18, 13

15. Wednesday, September 18, 13

16. “We’re a publicly traded business,
but we know one of the ways we
drive sales is through
loyalty...When you think about A
Bullseye View, it would be short-
sighted to think about revenue.
It’s more about building
meaningful relationships with our
customers.'"
VP of PR, Target
Dustee Jenkins
digiday
Wednesday, September 18, 13

17. Wednesday, September 18, 13

18. Wednesday, September 18, 13

19. BEYOND COST: GREAT
REASONS FOR
VIRTUALIZATION
14,070 views
135 shares
11,663 referrals
IS THAT A DATA CENTER AT
YOUR DESK?
7,455 views
88 shares
495 referrals
Wednesday, September 18, 13

20. Wednesday, September 18, 13

21. Indeed marketing communications HAS
changed.
Wednesday, September 18, 13

22. SJR
Wednesday, September 18, 13