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D2: James Alexander, H+K

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H+K's Head of Audiovisual Content + Production, James Alexander, talks about authenticity and using video to tell a story.

Published in: Business, Technology
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D2: James Alexander, H+K

  1. 1. Authenticity James Alexander H+K Strategies @millionpieces
  2. 2. @millionpieces
  3. 3. @millionpieces
  4. 4. @millionpieces
  5. 5. 2 things… 1. Do consider it. Could you be accused of deceiving your audience? 2. If you could be, what are the implications; negative and positive @millionpieces
  6. 6. So, does it matter? @millionpieces

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