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Ketchum Snapshots from Cannes

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Few events capture the attention of the world’s creative community like the Cannes Lions International Festival of Creativity held each June. Ketchum correspondents gathered creative intelligence for clients, colleagues and industry peers for a post-festival webinar to help share the Cannes experience across networks and geographies.

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Ketchum Snapshots from Cannes

  1. 1. Ketchum’s Snapshots from Cannes
  2. 2. Rob Flaherty, Senior Partner and CEO David Gallagher, Senior Partner, CEO of Europe and Chairman of London; Jury Head Cannes PR Lions Kelley Skoloda, Partner and Director Global Brand Marketing Practice Karen Strauss, Partner and Chief Innovation Officer Tera Miller, Creative Director, Midwest Region
  3. 3. PR at Cannes
  4. 4. Use Data to Stay Nimble
  5. 5. Use Data to Stay Nimble
  6. 6. Use Data to Stay Nimble American Express Open® Small Business Saturday (USA) (Promotion & Activation Gold Lion) Coca-Cola Share a Coke with a Friend (Australia) (Creative Effectiveness Gold Lion) Belgian Federation of Banks Amazing Mindreader (Belgium) (PR Gold Lion)
  7. 7. Start with a Universal Truth
  8. 8. Start with a Universal Truth
  9. 9. Start with a Universal Truth Dove Real Beauty Sketches (Brazil/Global) (Titanium Grand Prix)
  10. 10. Start with a Universal Truth Friends of the Earth Tree Concert (Germany) (PR Gold and Two Bronze Lions)
  11. 11. Think and Act Courageously
  12. 12. Think and Act Courageously
  13. 13. Think and Act Courageously Google + First Social Same-Sex Marriage (France) (PR Gold Lion)
  14. 14. Think and Act Courageously URA.RU City Website Make the Politicians Work (Russia) (PR Gold Lion)
  15. 15. If You Love Something, Set It Free
  16. 16. If You Love Something, Set It Free
  17. 17. If You Love Something Set It Free VW China’s Building the People’s Car (China) (Creative Effectiveness Gold Lion)
  18. 18. If You Love Something Set It Free Conan O’Brien Clueless Gamer (Seminar)
  19. 19. Make Famous Content
  20. 20. Make Your Content Famous Worldwide Fund for Nature’s The Ant Rally (Germany) (Grand Prix for Good)
  21. 21. Make Your Content Famous IBM’s A Boy and His Atom (USA) (Branded Entertainment Gold Lion)
  22. 22. Make Your Content Famous Channel 4's Paralympics “Meet the Superhumans” (UK) (Film Craft Grand Prix)
  23. 23. Market in Real Time
  24. 24. Market in Real Time
  25. 25. Market in Real Time 7-Eleven 7-Election (USA) (Promo & Activation Silver Lions)
  26. 26. Market in Real Time Oreo Daily Twist (USA) (Cyber Lions Grand Prix)
  27. 27. Story Tell, Don’t Story Yell
  28. 28. Story Tell, Don’t Story Yell P&G Paralympics Medal Ceremony – Golden Moment of the Games (Ireland) (Cyber Lions Grand Prix)
  29. 29. Story Tell, Don’t Story Yell • Annie Leibovitz and Disney • Hakuhodo • Dame Vivienne Westwood • Chevrolet Consumer Video (Seminars)
  30. 30. Pack Ideas That Travel
  31. 31. Pack Ideas that Travel
  32. 32. Pack Ideas That Travel Intel + Toshiba The Beauty Inside (USA) (Cyber Lions Grand Prix)
  33. 33. Do Creative For Good
  34. 34. Do Creative For Good www.creative-for-good.org
  35. 35. Do Creative for Good Metro Trains Dumb Ways to Die (Australia) (PR Grand Prix, Film Grand Prix)
  36. 36. PR Through the Cannes Lens
  37. 37. Use Data to Stay Nimble Start with a Universal Truth Think and Act Courageously If You Love Something Set It Free Make Famous Content Market in Real Time Story Tell, Don’t Story Yell Pack Ideas that Travel Do Creative for Good

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