A fund-raising deck for the HR Open Source (HROS) initiative.

1. HR Open Source | Prospectus
Page
HR OPEN SOURCE
Sponsorship Deck- 2017
Ambrosia Vertesi // Lars Schmidt
Co-Founders
HROS.co

2. AMBROSIA VERTESI
CoFounder
LARS SCHMIDT
CoFounder
OUR TEAM
@hambrody @Lars

3. OUR OPPORTUNITY
The common denominator to every organization is people, yet investments in people
function development is often minimal.
Faced with rapidly accelerating innovation expectations in the field, most practitioners
lack the resources, budgets, or networks needed to keep pace.
The legacy of HR and “war for talent” mindset slows progress and leads to knowledge
hoarding and silos.
This has left a widening gap between leaders and laggards, impacting both the
organizations we are building and eventually the bottom line.
The evolution of HR technology is outpacing the capabilities and understanding of
practitioners. We aim to serve as an educational platform to narrow that gap.

4. What if HR leaders could plug into the collective intellect of other global
practitioners - at scale and at no cost to them?
Would this enable practitioners build better organizations and
accelerate elevating the field forward?
Yes.
SO WE ASKED OURSELVES...

5. 1. PRACTITIONER CASE STUDIES
A robust, searchable library of proven case
studies, contributed by practitioners, sharing
“the how”. How they developed, executed, and
measured specific initiatives.
2. RESOURCE LIBRARY
Curate a centralized resource collection of
various templates, resources, and guides to
access when needed.
3. COMMUNITY SOCIAL FORUM
Cultivate an engaged “collective intellect” of
global HR and recruiting practitioners freely
sharing knowledge and expertise.
4. EVENTS
Launch a signature event, and local meetups
to bring the global community together for in
depth learning
HOW WE WILL ACHIEVE OUR MISSION

6. OUR MISSION AND VALUES
Our intention is to transform the field of HR to become more impactful
by democratizing access to progressive and innovative practices.
Openness
Sharing is Caring
Action
Have an Impact
Humility
Community > Individual
Inspiration
Collaborative Learning

7. CASE STUDY OVERVIEW
● Who you are?
● What you did?
● Why you did it?
● How you did it?
● What are the results?
● What you got wrong?
● Key takeaways?
● Technologies used?
*25 published to date. click on the brand image to read their case study

8. WHY WE ARE DIFFERENT
The landscape of where practitioners go to learn the field is quite crowded; Bersin,
CEB, SHRM, HRCI, CIPD, conferences, and more.
The common denominator? Cost. We believe in providing high value resources to
practitioners at no cost.
We’re not here to define best practices. Our aim is to showcase progressive practices
that enable practitioners to prepare their businesses for what they need for tomorrow.
We are driven by a peer community. Which means they get the learning, network, and
mentorship more naturally because they are all in it together.

9. GLOBAL
50+ Countries Represented
VOLUNTEERS
300+ members registered to volunteer
to support HROS
ACTIVE USERS
50+ posts and comments per week in
HROS Facebook Community
GROWTH
10+ new members
registrations each week
COMMUNITY GROWTH OCT 15 - NOW

10. LEADERSHIP - VP
C-LEVEL EXECUTIVE
CONSULTANT
LEADERSHIP - DIRECTOR
LEADERSHIP - MANAGER
INDIVIDUAL CONTRIBUTOR
7% 25%
11%
7% 30%
19%
COMMUNITY BREAKDOWN - SENIORITY
63% of members are decision makers (manager and above).

11. COMMUNITY BREAKDOWN - FUNCTION
RECRUITING
37% self identifies as
recruiting
HUMAN RESOURCES
55% self-identifies as HR
OTHER
8% of membership self
identifies as other
(Marketing, etc)
37
%
55
%
8
%
Span all function of HR and recruiting, and as well as fields of Marketing, Technology, and more.

12. HR Open Source | Prospectus
GRAEME JOHNSON
Virgin Media
Head of Resourcing &
Employer Brand
I love the concept of HR Open
Source. Learning and sharing honest
accounts of how to succeed in our
profession is incredibly valuable. There is a
lot of preaching from thought leaders out in
the market, and not enough real-life
accounts of how to succeed in
practice. HROS plugs this vital gap, and is
an excellent forum for knowledge sharing
and external benchmarking.

13. Press: Fast Company, TechCo, Forbes, ERE, LinkedIn, SHRM, Glassdoor, HRN
Speaking: Talent Connect, Glassdoor Summit, SHRM Annual, HR Tech, HR Tech World Congress, Australasian Talent Conference
OUR AMPLIFICATION

14. LOOKING AHEAD
The first full year has been intentionally self-funded by founders.
Our aim was to prove the model and build an engaged community.
We traveled the world, speaking at conferences, recruiting new members, and
validating the value and interest of the global HR community.
We have a clear value proposition and plan on taking HROS to the next level.
Funding to cover operational expenses is crucial as we shift into this new phase
of global growth.

15. OUR GROWTH GOALS 2017
Growth Marketing Initiatives
● Expand reach to 5,000+ registered members globally
● Refreshed brand assets and marketing collateral, merchandise, website, swag, and etc
● Brand visibility and awareness campaigns to bring conversation to entire C-Suite audience
Community Value Building
● 25 (bi-weekly) case studies created and published
● “2018 Talent Innovator Trends to Watch” member survey
● First HROS community conference event - “The Gathering”
● Framework to scale hosting local meetups across NA, EMEA, and APAC
Operations Scaling
● Incorporation of HROS, with associated legal and administration investments
● Operational expense budget for 2017

16. SPONSORSHIP BENEFITS
First Mover Advantage
● Be a founding supporter of an initiative poised to change the global field of HR for the better
● Build brand equity with practitioner community as a grassroots early adopter in the space
● On premise practitioner learning by HROS founders that is tailored to your needs
Year Round Brand Awareness
● Recognition as part of the broader and larger tier 1 press story of the future workplace
● Visibility online, press, social media, case studies, newsletters, blogs, webinars, and more
● Brand recognition and thanks mention at 15+ speaking events globally in 2017
● Online acknowledgement as HROS sponsors to 300+ unique daily website visitors
Year Round Lead Generation Opportunities
● Reach thousands of HR and Recruiting leaders (buyers and influencers) in 50 countries
● Community webinar hosting including access to registration leads
● Exclusive access to influencers at hosted private events
● Sponsored content per sponsorship level reaching thousands of progressive practitioners

17. Note: Sponsorship does NOT influence content (case studies, blog posts, events, etc.)
SPONSORSHIP LEVELS 2017
SILVER GOLD PLATINUM
Logo/link on website, social, newsletter Logo/link on website, social, newsletter Logo/link on website, social, newsletter
HROS digital sponsorship kit & swag box HROS digital sponsorship kit & swag box HROS digital sponsorship kit & swag box
Co-host exclusive influencer dinner (at cost) Host exclusive influencer dinner (at cost)
1 sponsored content update in monthly newsletter 3 sponsored content updates in monthly newsletter
Logo on HROS Conference Slide Deck
(15+ global talks in 2016)
Logo on HROS Conference Slide Deck
(15+ global talks in 2016)
Co-sponsor webinar (+ registration leads) Sponsor exclusive webinar (+ registration leads)
2-hr remote strategy session w/HROS Founders 1-day onsite strategy session w/HROS Founders
Sponsorship of 2018 ‘Talent Innovator Trends to
Watch Report (includes Forbes coverage)
$5,000 Annual Sponsorship $20,000 Annual Sponsorship $35,000 Annual Sponsorship

18. HR Open Source | Prospectus
CONNECT WITH US
@HROpenSource
/company/HROpenSource
@/groups/HROpenSource
@HROpenSource / #HROS
http://HROS.co
info@hros.co
Headquarter
13 Ave. Ballarta
Barcelona, Spain
EUROPE OFFICE
45 Calle Norte
Argentina
SOUTH AMERICA
OFFICE
1243 Barker Cypress
San Francisco, California
UNITED STATES
OFFICE